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The Global Alcoholic Beverage Packaging Market size is estimated to grow by USD 31.74 billion between 2022 and 2027 and the size of the market is forecast to increase at a CAGR of 8.41%. The growth of the market depends on several factors, including the rising consumption of alcohol, the growing demand for metal cans from the craft beer industry, and the increasing use of PET packaging in the alcoholic beverage industry.
This market research report extensively covers market segmentation by material (glass, metal, and others), application (beer, wine, and spirits), and geography (Europe, APAC, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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On the basis of materials, the market is segmented into glass, metal, and others. The glass segment shows a gradual increase in the market share of USD 31.70 billion in 2017 and continue to grow by 2023. The market share growth by the glass segment will be significant during the forecast period. The growth of the beer and wine market, where glass packaging is prominently used, is expected to increase the demand for glass packaging further. The global wine market is largely dominated by European and North American countries. Countries such as the US, France, Italy, and Spain are some of the largest producers and consumers of wine. Although the consumption of wine in these countries is slowing down, wine consumption is growing in the emerging economies of Asia, such as China.
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The global whiskey market is expected to grow at a CAGR of more than 2% during the forecast period. The market is expected to grow due to the rise in product innovations in whiskey; for example, the whiskey industry is seeing the launch of many organic whiskeys that do not contain any artificial colors. Companies such as Benromach and The Organic Spirits offer organic whiskey. The growing nature of the whiskey and wine market is expected to increase the demand for alcoholic glass beverage packaging during the forecast period.
Beer, wine, and spirits come under the umbrella of application analysis. Beer production involves steeping a starch source, usually cereal grains such as rice, corn, and barley, in water and fermenting the sugar-containing liquid with yeast. Beer is not considered a healthy beverage due to its high-calorie content. This segment holds the highest share of the global alcoholic beverage packaging market in 2022, and it is expected to continue to dominate the market during the forecast period. Mostly, glass bottles are used for the packaging of beer as it helps maintain the high quality of beer. Another widely used material for beer packaging is metal cans. These cans are generally made of aluminum because of its lightweight, and aluminum cans can be efficiently shipped and stored. Southeast Asia is becoming a promising market for beer producers, owing to the presence of a young population and high economic growth compared with developed countries such as Germany. International vendors such as Heineken and Carlsberg Breweries AS (Carlsberg) are continuously expanding their businesses in this region by acquiring various dominant local brands. Such factors will drive the demand for alcoholic beverage packaging materials during the forecast period. Hence, the beer segment in the global alcoholic beverage packaging market is expected to grow during the forecast period.
Europe is expected to account for 34% of market growth by 2023. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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People in Europe are among the highest consumers of alcohol globally. As of 2020, more than 60% of adults in Europe consumed alcohol. The per capita consumption in terms of pure alcohol in Europe was more than 9.5 liters in 2019. People living in countries such as Luxembourg, Ireland, Germany, Poland, Lithuania, and the UK, on average, had more than two alcoholic drinks every day in 2019. People in Lithuania are one of the world's heaviest drinkers. They consumed more than 16 liters of pure alcohol per person in 2019, which was over 20% more than the 2014 value. Similarly, the consumption of alcohol in Iceland is growing significantly. For example, as of 2020, households spent on average, roughly 46 billion Icelandic kronurs on alcoholic beverages. Such factors are expected to drive the growth of the global alcoholic beverage packaging market during the forecast period.
COVID-19 led to an upsurge in the demand for Europe. However, lockdowns were lifted in the second half of 2020 owing to the large-scale vaccination drives across Europe. This resulted in the resumption of business operations in the first half of 2021, such as the production of alcoholic beverages and the restoration of supply chains of raw materials required for the production of alcoholic beverages. Thus, with the increasing production of alcoholic beverages, the demand for alcoholic beverage packaging is also expected to increase during the forecast period. Therefore, the alcoholic beverage packaging market in Europe will witness positive growth during the forecast period.
Growing demand for metal cans from the craft beer industry will notably drive the alcoholic beverage market growth. Aluminum cans are used extensively for alcoholic beverages, especially beer, which is one of the most commonly consumed alcoholic beverages worldwide. Metal cans provide certain advantages over other materials in packaging alcoholic beverages such as beer. For example, metal cans can block out light and oxygen, both of which can react with the beer and have an undesirable effect on its chemical properties, such as the generation of a foul aroma. In addition, less material is required to manufacture around five packs of cans when compared with bottles. These factors contribute to the increase in demand for metal cans in the beer industry.
The growing popularity of standup pouches and bag-in-box packaging is a major trend driving the growth of the alcoholic beverage market. The bag-in-box type of packaging offers several advantages over glass bottles, such as lower weight and portability, which are driving the market for bag-in-box packaging. The bag-in-box is a type of container where a plastic bag that is generally made of several layers of metalized film or other plastics is packed inside a corrugated fiberboard box. Companies such as DS Smith offer bag-in-box packaging for wine. The global bag-in-box packaging market was valued at around USD 2.7 billion in 2019 and is expected to grow at a CAGR of over 5% during the forecast period. The rising popularity of standup pouches and bag-in-box packaging is expected to drive the global alcoholic beverage packaging market in the future.
The rising cost of raw materials and energy increasing the production cost of packaging may impede market growth. In addition, the use of fuels such as coal increases operational costs. Therefore, any increase in the prices of raw materials and energy poses a major challenge to the vendors operating in the global alcoholic beverage packaging market. Glass manufacturers must deal with a rise in manufacturing costs due to the increasing cost of raw materials such as sand and energy. Hence, the rising demand for huge quantities of sand from shale companies in the US is increasing the cost of the sand.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Alcoholic Beverage Packaging Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amcor - The company offers alcoholic beverage packaging such as the shelving closure system designed for wine.
The alcoholic beverage market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The alcoholic beverage market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Alcoholic Beverage Packaging Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.41% |
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Market growth 2023-2027 |
USD 31.74 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
7.16 |
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Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 34% |
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Key countries |
US, China, India, Germany, and France |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amcor Plc, Ardagh Group SA, Ball Corp., Beatson Clark Ltd., Berry Global Group Inc., Brick Packaging, Compagnie de Saint Gobain SA, Crown Holdings Inc., Diageo Plc, DS Smith Plc, Gerresheimer AG, KRONES AG, Mondi plc, O I Glass Inc., Orora Ltd., Smurfit Kappa Group, Tetra Laval S.A., Vetreria Etrusca Spa, and Vidrala SA |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Material
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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