AR VR Smart Glasses Market by Type and Geography - Forecast and Analysis 2022-2026

  • Published: Jan 2022
  • Pages: 120
  • SKU: IRTNTR71909
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The AR VR smart glasses market share is expected to increase by USD 6.21 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 13.37%.

This AR VR smart glasses market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers AR VR smart glasses market segmentation by type (optical see-through and video see-through) and geography (North America, APAC, Europe, South America, and MEA). The AR VR smart glasses market report also offers information on several market vendors, including Alphabet Inc., Atheer Inc., Avegant Corp., Everysight Ltd, HTC Corp., Microsoft Corp., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., and Vuzix Corp. among others.

What will the AR VR Smart Glasses Market Size be During the Forecast Period?

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AR VR Smart Glasses Market: Key Drivers and Challenges

The increasing adoption of AR VR smart glasses is notably driving the AR VR smart glasses market growth, although factors such as privacy concerns over AR VR smart glasses may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the AR VR smart glasses industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key AR VR Smart Glasses Market Driver

AR VR smart glasses are computer glasses that add contextual information to what the wearer views. AR VR is primarily experienced via a wearable glass device, HUDs, or smartphone application. The objective of smart glasses is to blend the user's vision with the virtual world effortlessly. Smart glasses work through an amalgamation of the display, sensors, and accelerometers, coupled with smart software and internet connectivity. AR VR smart glasses, therefore, enhance a user's experience in the real world rather than replacing it. Smart glasses can be equipped with AR VR smart technology for day-to-day domestic and professional uses. This will boost the demand for AR VR smart glasses. The launch of various products such as Google Glass Enterprise Edition 2, an optical HUD, and Microsoft HoloLens 2, a pair of MR smart glasses with high-definition 3D optical HUDs and spatial sound, will drive the global AR VR smart glasses market during the forecast period. Thus, the growing adoption of AR VR smart glasses will positively impact the market in focus during the forecast period. 

Key AR VR Smart Glasses Market Challenge

The ability of smart glasses to gather a large volume of data about users and record anyone and anything can cause security and privacy concerns. Hackers can access the data stored in devices, including the images recorded by the camera. They can also build 3D indoor models of different environments using the images recorded by smart glasses. The use of smart glasses such as AR VR smart glasses can also be a threat to national security as the data stored in smart glasses can be accessed and misused for criminal or terrorist activities. Therefore, the governments of several countries are implementing rules and regulations related to the protection of private and confidential information. These regulations might discourage certain companies, especially ones that specialize in technologies such as facial recognition, from entering the market. Furthermore, bans can also be imposed on the use of AR VR devices such as smart glasses in certain places. Thus, privacy concerns are a major challenge for the AR VR smart glasses vendors, which can hinder the growth of the market in focus during the forecast period.

This AR VR smart glasses market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major AR VR Smart Glasses Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Alphabet Inc.
  • Atheer Inc.
  • Avegant Corp.
  • Everysight Ltd
  • HTC Corp.
  • Microsoft Corp.
  • Samsung Electronics Co. Ltd.
  • Seiko Epson Corp.
  • Sony Group Corp.
  • Vuzix Corp.

 

This statistical study of the AR VR smart glasses market encompasses successful business strategies deployed by the key vendors. The AR VR smart glasses market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The AR VR smart glasses market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for AR VR Smart Glasses Market?

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33% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for AR VR smart glasses in North America. Market growth in this region will be faster than the growth of the market in South America.

The increased awareness of the potential benefits of using smart glasses will facilitate the AR VR smart glasses market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Type Segments in the AR VR Smart Glasses Market?

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The AR VR smart glasses market share growth by the optical see-through segment will be significant during the forecast period. The optical see-through glasses display the visual perception of the physical world with computer-generated elements that appear to coexist spatially. These optical see-through glasses have various applications across various end-use industries. Due to the growing applications and demand for optical see-through glasses, vendors in the market have been taking initiatives that will propel the market in focus during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the AR VR smart glasses market size and actionable market insights on post COVID-19 impact on each segment.

 

AR VR Smart Glasses Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 13.37%

Market growth 2022-2026

$ 6.21 billion

Market structure

Fragmented

YoY growth (%)

12.21

Regional analysis

North America, APAC, Europe, South America, and MEA

Performing market contribution

North America at 33%

Key consumer countries

US, China, Germany, Canada, and India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alphabet Inc., Atheer Inc., Avegant Corp., Everysight Ltd, HTC Corp., Microsoft Corp., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., and Vuzix Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this AR VR Smart Glasses Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive AR VR smart glasses market growth during the next five years
  • Precise estimation of the AR VR smart glasses market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the AR VR smart glasses industry across North America, APAC, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of AR VR smart glasses market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2021
    • Market outlook: Forecast for 2021 - 2026

    Five Forces Analysis

    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Type

    • Market segments
    • Comparison by Type
    • Optical see through - Market size and forecast 2021-2026
    • Video see through - Market size and forecast 2021-2026
    • Market opportunity by Type

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • North America - Market size and forecast 2021-2026
      • APAC - Market size and forecast 2021-2026
      • Europe - Market size and forecast 2021-2026
      • South America - Market size and forecast 2021-2026
      • MEA - Market size and forecast 2021-2026
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Alphabet Inc.
      • Atheer Inc.
      • Avegant Corp.
      • Everysight Ltd
      • HTC Corp.
      • Microsoft Corp.
      • Samsung Electronics Co. Ltd.
      • Seiko Epson Corp.
      • Sony Group Corp.
      • Vuzix Corp.

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
      Interested in this report?
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      The ar vr smart glasses market growth will increase by $6212.74 million during 2021-2026.
      The ar vr smart glasses market is expected to grow at a CAGR of 13.37% during 2021-2026.
      Technavio has segmented the ar vr smart glasses market by type (Optical see through and Video see through) and geographic (North America, APAC, Europe, South America, and MEA).
      Alphabet Inc., Atheer Inc., Avegant Corp., Everysight Ltd, HTC Corp., Microsoft Corp., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Vuzix Corp. are a few of the key vendors in the ar vr smart glasses market.
      North America will register the highest growth rate of 32.69% among the other regions. Therefore, the ar vr smart glasses market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the ar vr smart glasses market growth are:
      • Increasing adoption of AR VR smart glasses
      The ar vr smart glasses market vendors should focus on grabbing business opportunities from the optical see through segment as it accounted for the largest market share in the base year.
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