Automotive Seat Actuation System Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, Germany, France - Size and Forecast 2024-2028

Automotive Seat Actuation System Market Size 2024-2028 

The Automotive Seat Actuation System Market size is forecast to increase by USD 1.18 billion, at a CAGR of 8.9% between 2023 and 2028. Market growth analysis is influenced by several factors: the rising popularity of luxury vehicles, heightened demand for comfortable seats due to increased long-distance travel and commuting times, and expanding market share in emerging economies. Luxury vehicles are seeing increased demand, driven by consumer preferences for high-end features and prestige. Additionally, longer commuting distances and travel times have intensified the need for comfortable seating solutions, enhancing passenger comfort and driving market demand. Moreover, emerging economies are becoming significant contributors to market expansion, as rising disposable incomes fuel the adoption of luxury vehicles and associated accessories. These dynamics highlight key drivers shaping the automotive seating market, emphasizing innovation and market penetration strategies tailored to diverse global consumer preferences and economic conditions.

What will be the Size of the Market During the Forecast Period?

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Market Segmentation

By Application 

The passenger vehicles segment is estimated to witness significant growth during the forecast period. The passenger vehicles segment is expected to record higher growth than the commercial vehicles segment during the forecast period. Rapid electrification in passenger cars has resulted in the adoption of new technologies that have enhanced the comfort and safety of passenger cars. Seat actuation systems were earlier limited only to luxury cars but have entered mid-segment vehicles over the last few years, thereby increasing their adoption. 

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The passenger vehicles segment was the largest segment and was valued at USD 1.24 billion in 2018. . Additionally, customers are willing to pay premium prices for the added benefits of automotive seat actuation systems, as they boost his or her social status, comfort, and safety. Moreover, the increase in disposable incomes worldwide is fueling the adoption of luxury passenger cars. Hence, the increased penetration of luxury passenger cars will push revenue growth of the global market in the passenger vehicles segment during the forecast period.

Market Dynamics

The market is driven by growth drivers such as increased long-distance traveling and reduced commuting time, emphasizing the demand for comfort and adjustability in seats. It spans into aircraft seat actuation systems, focusing on optimization and connectivity through smart maintenance and electronic control units. Key components include actuators, wiring harnesses, and lumbar massage systems, catering to premium air travel needs in both commercial aircraft and military aircraft sectors. Leading market players invest significantly in research and development (R&D) to enhance lightweight equipment, ensuring efficient maintenance and retrofitting solutions for the aviation industry.

Key Driver

The increasing popularity of luxury vehicles is the key factor driving market growth. Increasing disposable income worldwide is increasing the spending power of people significantly. The preference for purchasing luxury and premium cars is increasing among people in both developed as well as developing countries. Sales of luxury cars, including those manufactured by Mercedes-Benz, BMW, Audi, Volvo, Volkswagen, and Porsche, have increased significantly over the years. Exclusivity, comfort, and quality are the major factors associated with luxury cars, which encourage and attract people to purchase luxury and premium segment cars.

Furthermore, these systems are majorly used to enhance the features integrated into seats in premium and luxury cars. Consequently, the increasing demand for luxury cars among people and the rising focus of automotive manufacturers on developing high-end passenger luxury cars with innovative interiors are increasing the demand, which, in turn, will fuel the growth of the market during the forecast period. 

SignificantTrends

The development of holistic human-machine interface (HMI)-embedded seats is the primary trend shaping market growth. The suppliers strive to keep pace constantly with rising consumer expectations in terms of the addition of luxury features in automobiles. Such efforts have led to the development of intelligent seat configurations and adjustment features, which have increased the comfort level of drivers and passengers. However, this development remains unviable in autonomous vehicles, which are considered the future of the automotive industry. This incompatibility has paved the way for the integration embedded with holistic human-machine interfaces (HMI) by market players like Faurecia.

For instance, there is a growing focus on storing the position through a memory function and allowing its retrieval whenever required. Thus, such developments will enhance the role in automated vehicles, where drivers will be able to perform tasks without any manual effort. Additionally, aligned with market trends and analysis, the user can also enter the information through the digital console in the vehicle. Thus, such developments related to the integration of holistic HMIs in seats will be a crucial factor driving the market growth during the forecast period.

Major Challenge

Limitations associated with seat actuation systems is a challenge that affects market growth. Seat actuation systems are majorly integrated into advanced premium segment vehicles to enhance their features and the comfort of users. However, any technical difficulties or malfunctioning of such advanced systems may reduce the efficiency of the power seat, which may hamper the uptake of seat actuation systems. This, in turn, is expected to hinder the growth of the market to a certain extent.

Moreover, most advanced vehicles are connected to smartphones for easy operation. Mobile applications are used to operate certain functions in vehicles. Any unauthorized remote access gained by hacking into such mobile applications may limit the access to control various internal functions in a vehicle, including seating, which, in turn, may lead to the damage of power seats. Such safety issues related to mobile applications associated with seat control modules are expected to impede market growth during the forecast period.

Market Customer Landscape

The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

 Customer Landscape

Who are the Major Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

• AISIN CORP.: The company offers automotive seat actuation systems that are essential for the protection and comfort of drivers as well as passengers. All parts are engineered for safety in the event of a collision.

The market forecast report also includes detailed analyses of the competitive landscape of the market and information about 9 market companies, including:

• Buhler Motor GmbH
• Leggett and Platt Inc.
• Moog Inc.
• Nidec Corp.
• Robert Bosch GmbH
• Schaeffler AG
• Stellantis NV
• Toyota Motor Corp.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Which are the Key Regions for the Market?

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APAC is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to market players is North America. The increasing sales of premium vehicles, rising urbanization, growing disposable income, technological advances, and the presence of prominent vendors are the major factors driving the growth of the market in North America. 

Additionally, in North America, urbanization has increased significantly. For instance, according to the data published by The World Bank Group, the proportion of the urban population in the US and Canada was 83% and 82%, respectively, in 2022. Furthermore, most premium vehicles are manufactured with high-end technologies to enhance their interiors as well as performance. This is fuelling the market in North America. Thus, such factors are driving the growth of the market in the region during the forecast period. 

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Application Outlook
  • Passenger vehicles
  • Commercial vehicles

• Type Outlook
  • Electric seat actuation system
  • Manual seat actuation system

• Region Outlook 
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Brazil
    • Argentina
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

The market is influenced by various factors including vendor analysis and advancements in 3D printing technology for manufacturing. It integrates fiber-reinforced composites to enhance durability and reduce weight, crucial for cabin products and meeting the demands of low-cost airlines. Market dynamics emphasize cost-effectiveness and improving passenger experience through comfort solutions and innovative flying experience. Utilization of lighter materials caters to economic factors and regulatory environment, ensuring sustainability and driving product development aligned with customer preferences in the aerospace industry. Global procurement strategies aim to enhance customer satisfaction while capitalizing on emerging market opportunities. 

Further, the market witnesses a surge in demand due to the growing emphasis on passenger comfort and safety. With advancements in electronics, manufacturers are developing innovative features such as advanced lumbar support systems and double output shafts to cater to the evolving needs of consumers. Collaboration between industry giants further accelerates the adoption of these systems in vehicles. Moreover, companies are pushing boundaries with cutting-edge technologies, ensuring seamless integration and performance. 

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2023 and 2027
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about vendors
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market vendors

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