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Automotive Seat Massage System Market by Application and Geography - Forecast and Analysis 2022-2026

  • Published: Jul 2022
  • Pages: 138
  • SKU: IRTNTR44268
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The automotive seat massage system market share is expected to increase to USD 143.98 million from 2021 to 2026, at a CAGR of 5.2%.

This automotive seat massage system market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the automotive seat massage system market segmentation by application (passenger cars and commercial vehicles) and geography (Europe, North America, APAC, South America, and Middle East and Africa). The automotive seat massage system market report also offers information on several market vendors, including Adient Plc, Alba Automotive Services BV, Alfmeier Prazision SE, Automotive Concepts, Continental AG, DONMAR Enterprises Inc., Erickson Auto Trim Inc., InSeat Solutions LLC, Lear Corp., Leggett and Platt Inc., Magna International Inc., Rostra Precision Controls Inc., TACHI S Co. Ltd., The Miami Corp., Toyota Boshoku Corp., Treadwell Auto Trim, and TS TECH Co. Ltd. among others.

What will the Automotive Seat Massage System Market Size be During the Forecast Period?

Automotive Seat Massage System Market Size

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Automotive Seat Massage System Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increasing electrification in vehicles is notably driving the automotive seat massage system market growth, although factors such as increasing cost pressure faced by OEMs may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the automotive seat massage system industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Automotive Seat Massage System Market Driver

  • The increasing electrification of vehicles is one of the factors fueling the automotive seat massage system market growth.
  • The increasing consumer needs and OEM offerings have widened to include safety, performance, stability, and comfort for gaining competitive sustainability. It resulted in the evolution of the electrification of the conventional mechanical components.
  • The electrification of vehicles has increased the usage of automotive sensors. The up-gradation in automotive electronics and developments in automotive motors have been done with the addition of modern technologies in vehicles.
  • Technological advancement and their increasing adoption by end-users will boost the installation of electronic content in cars and commercial vehicles.
  • Government regulations are forcing the deployment of an active safety system in entry-level cars and hybrid and electric vehicles. In addition to that, the usage of technologies for comfort is becoming more common. This, in turn, will fuel the market growth during the forecast period.

Key Automotive Seat Massage System Market Trend

  • The development of holistic HMI seats is one of the key automotive seat massage system market trends propelling the market growth.
  • Seat suppliers strive to constantly keep pace with the rising consumer expectations in terms of the addition of luxury features in cars. Such efforts led to the development of intelligent seat configurations and seat adjustment features, which increased the comfort level of the driver.
  • The integration of seats with vehicle locks can achieve this objective and will allow active communication between the seat and the driver. Such developments will progress the role of seats in automated vehicles, where the drivers will be able to perform tasks without any manual effort.
  • Johnson Controls developed an automatic seat pre-adjustment system that takes input from the user's smartphone to adjust the vehicle seat. Additionally, the user can also enter the information through the digital console of the vehicle. Thus, the development of a holistic human-machine interface (HMI) seat will be a crucial factor, which will propel the market growth during the forecast period.

Key Automotive Seat Massage System Market Challenge

  • Increasing cost pressure faced by OEMs is one of the factors impeding the automotive seat massage system market growth.
  • OEMs are facing immense cost pressure due to dynamic regulations that were imposed on several components within a vehicle.
  • The factors responsible for high-cost pressures faced by OEMs included stringent emission norms, massive investments in R&D, market competition, and evolving customer demands.
  • OEMs must bear the increase in vehicle costs because of the competitive market and cannot pass such costs to the end consumers. As they need to limit the production cost to fulfill the demand side necessities and provide high-quality products simultaneously, they remain liable for any such product failures or recalls, which can impact the bottom line. This, in turn, will impede the automotive seat massage system market growth during the forecast period.

This automotive seat massage system market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global automotive seat massage system market as a part of the global automotive components and accessories market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the automotive seat massage system market during the forecast period.

Who are the Major Automotive Seat Massage System Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Adient Plc
  • Alba Automotive Services BV
  • Alfmeier Prazision SE
  • Automotive Concepts
  • Continental AG
  • DONMAR Enterprises Inc.
  • Erickson Auto Trim Inc.
  • InSeat Solutions LLC
  • Lear Corp.
  • Leggett and Platt Inc.
  • Magna International Inc.
  • Rostra Precision Controls Inc.
  • TACHI S Co. Ltd.
  • The Miami Corp.
  • Toyota Boshoku Corp.
  • Treadwell Auto Trim
  • TS TECH Co. Ltd.

 

This statistical study of the automotive seat massage system market encompasses successful business strategies deployed by the key vendors. The automotive seat massage system market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Adient.com - The company offers AI18 intelligent front seat monitor which provides massage features, automatically adapts for optimal pressure distribution and can be easily enabled and personalized directly through a user's mobile device.
  • Alfmeier.de - The company offers seating comfort for customers during long journeys by providing massage function and lumbar support in the seat.
  • Ac-mn.com - The company offers massage seats that provide comfort and prevent stiffness and aches with variable massage settings.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The automotive seat massage system market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Automotive Seat Massage System Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the automotive seat massage system market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Automotive Seat Massage System Market?

Automotive Seat Massage System Market Share by Geography

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41% of the market’s growth will originate from Europe during the forecast period. Germany and France are the key markets for the automotive seat massage system market in Europe. Market growth in this region will be slower than the growth of the market in APAC.

OEMs are focusing on the advanced comfort features for LCVs, which will facilitate the automotive seat massage system market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

 In 2020, the COVID-19 pandemic affected the regional market. However, the easing of lockdown restrictions and the revival of the economies in Germany, Italy, and France resulted in a rapid increase in the sales of automotive components, such as automotive massage seats, in the second half of 2021. Hence, the regional market is likely to witness a steady recovery during the forecast period.

What are the Revenue-generating Application Segments in the Automotive Seat Massage System Market?

Automotive Seat Massage System Market Share

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The automotive seat massage system market share growth in the passenger cars segment will be significant during the forecast period. The SUV segment is witnessing higher traction than other segments of passenger cars. Moreover, increasing preference for fuel efficiency and comfort during travel in three-row seats in crossovers and SUVs are the main drivers for the increasing adoption of SUVs and crossovers. Such factors are expected to concurrently propel the global automotive seat massage system for the passenger cars market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the automotive seat massage system market size and actionable market insights on post COVID-19 impact on each segment.

 

Automotive Seat Massage System Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Decelerate at a CAGR of 5.2%

Market growth 2022-2026

$ 143.98 million

Market structure

Fragmented

YoY growth (%)

5.77

Regional analysis

Europe, North America, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 41%

Key consumer countries

US, China, Japan, Germany, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Adient Plc, Alba Automotive Services BV, Alfmeier Prazision SE, Automotive Concepts, Continental AG, DONMAR Enterprises Inc., Erickson Auto Trim Inc., InSeat Solutions LLC, Lear Corp., Leggett and Platt Inc., Magna International Inc., Rostra Precision Controls Inc., TACHI S Co. Ltd., The Miami Corp., Toyota Boshoku Corp., Treadwell Auto Trim, and TS TECH Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Automotive Seat Massage System Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive automotive seat massage system market growth during the next five years
  • Precise estimation of the automotive seat massage system market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the automotive seat massage system industry across Europe, North America, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of automotive seat massage system market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 24: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Application - Market share 2021-2026 (%)
    • 5.2 Comparison by Application
      • Exhibit 26: Chart on Comparison by Application
      • Exhibit 27: Data Table on Comparison by Application
    • 5.3 Passenger cars - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Passenger cars - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Passenger cars - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Passenger cars - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Passenger cars - Year-over-year growth 2021-2026 (%)
    • 5.4 Commercial vehicles - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Commercial vehicles - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Commercial vehicles - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Commercial vehicles - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Commercial vehicles - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Application
      • Exhibit 36: Market opportunity by Application ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 Europe - Market size and forecast 2021-2026
      • Exhibit 42: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.4 North America - Market size and forecast 2021-2026
      • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 Germany - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.10 China - Market size and forecast 2021-2026
      • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.11 France - Market size and forecast 2021-2026
      • Exhibit 74: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.12 Japan - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Adient Plc
              • Exhibit 89: Adient Plc - Overview
              • Exhibit 90: Adient Plc - Business segments
              • Exhibit 91: Adient Plc - Key offerings
              • Exhibit 92: Adient Plc - Segment focus
            • 10.4 Alfmeier Prazision SE
              • Exhibit 93: Alfmeier Prazision SE - Overview
              • Exhibit 94: Alfmeier Prazision SE - Product / Service
              • Exhibit 95: Alfmeier Prazision SE - Key offerings
            • 10.5 Automotive Concepts
              • Exhibit 96: Automotive Concepts - Overview
              • Exhibit 97: Automotive Concepts - Product / Service
              • Exhibit 98: Automotive Concepts - Key offerings
            • 10.6 Continental AG
              • Exhibit 99: Continental AG - Overview
              • Exhibit 100: Continental AG - Business segments
              • Exhibit 101: Continental AG - Key news
              • Exhibit 102: Continental AG - Key offerings
              • Exhibit 103: Continental AG - Segment focus
            • 10.7 Erickson Auto Trim Inc.
              • Exhibit 104: Erickson Auto Trim Inc. - Overview
              • Exhibit 105: Erickson Auto Trim Inc. - Product / Service
              • Exhibit 106: Erickson Auto Trim Inc. - Key offerings
            • 10.8 InSeat Solutions LLC
              • Exhibit 107: InSeat Solutions LLC - Overview
              • Exhibit 108: InSeat Solutions LLC - Product / Service
              • Exhibit 109: InSeat Solutions LLC - Key offerings
            • 10.9 Lear Corp.
              • Exhibit 110: Lear Corp. - Overview
              • Exhibit 111: Lear Corp. - Business segments
              • Exhibit 112: Lear Corp. - Key news
              • Exhibit 113: Lear Corp. - Key offerings
              • Exhibit 114: Lear Corp. - Segment focus
            • 10.10 Leggett and Platt Inc.
              • Exhibit 115: Leggett and Platt Inc. - Overview
              • Exhibit 116: Leggett and Platt Inc. - Business segments
              • Exhibit 117: Leggett and Platt Inc. - Key offerings
              • Exhibit 118: Leggett and Platt Inc. - Segment focus
            • 10.11 Magna International Inc.
              • Exhibit 119: Magna International Inc. - Overview
              • Exhibit 120: Magna International Inc. - Business segments
              • Exhibit 121: Magna International Inc. - Key news
              • Exhibit 122: Magna International Inc. - Key offerings
              • Exhibit 123: Magna International Inc. - Segment focus
            • 10.12 Rostra Precision Controls Inc.
              • Exhibit 124: Rostra Precision Controls Inc. - Overview
              • Exhibit 125: Rostra Precision Controls Inc. - Product / Service
              • Exhibit 126: Rostra Precision Controls Inc. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 127: Inclusions checklist
                • Exhibit 128: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 129: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 130: Research methodology
                • Exhibit 131: Validation techniques employed for market sizing
                • Exhibit 132: Information sources
              • 11.5 List of abbreviations
                • Exhibit 133: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Automotive Seat Massage System Market market growth will increase by $143.98 mn during 2022-2026.
              The automotive seat massage system market market is expected to grow at a CAGR of 5.2% during 2022-2026.
              Technavio has segmented the automotive seat massage system market market by application (Passenger cars and Commercial vehicles) ,geography (Europe, North America, APAC, South America, and Middle East and Africa) , and geographic (Europe, North America, APAC, South America, and MEA).
              Adient Plc, Alba Automotive Services BV, Alfmeier Prazision SE, Automotive Concepts, Continental AG, DONMAR Enterprises Inc., Erickson Auto Trim Inc., InSeat Solutions LLC, Lear Corp., Leggett and Platt Inc., Magna International Inc., Rostra Precision Controls Inc., TACHI S Co. Ltd., The Miami Corp., Toyota Boshoku Corp., Treadwell Auto Trim, TS TECH Co. Ltd. are a few of the key vendors in the automotive seat massage system market market.
              Europe will register the highest growth rate of 41% among the other regions. Therefore, the automotive seat massage system market market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the automotive seat massage system market market growth are:
              • Increasing electrification in vehicles
              • Development of holistic HMI seats
              The automotive seat massage system market market vendors should focus on grabbing business opportunities from the passenger cars segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
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