Enjoy complimentary customisation on priority with our Enterprise License!
The Automotive Touch Screen Control Systems Market Size is estimated to grow at a CAGR of 5.46% between 2022 and 2027. The size of the market is forecasted to increase by 20.89 million units. The growth of the market depends on several factors, including the growing uptake of electronics in automobiles, the rising demand for aftermarket infotainment systems, and the increasing motorization in emerging countries.
This report extensively covers market segmentation by application (resistive and capacitive), vehicle type (passenger cars and commercial vehicles), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, Download Report Sample
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Automotive Touch Screen Control Systems Market Driver
The market growth of automotive touchscreen control systems is being driven by the increasing adoption of electronics in automobiles. The display systems in vehicles use advanced electronics and software, and with the development of technological innovations, the use of electronic components and subsystems has become more widespread. This trend is being propelled by a range of factors, including strict regulatory standards and mandates, a focus on fuel efficiency, a need for advanced safety features, growing demand for connectivity systems, an uptake in hybrid powertrains, and the electrification of components.
Passenger vehicles are currently leading the adoption of built-in electronics in the global automotive market. Many vehicles are now equipped with high-definition, in-vehicle display technologies, and curved display screens are emerging in the market, being used in center stack or center console displays. As a result of these factors, the global automotive touch screen control systems market is expected to see significant growth in the coming years.
Significant Automotive Touch Screen Control Systems Market Trend
The market growth of automotive touchscreen control systems is being influenced by the trend of large-screen display systems. These systems are associated with high sales costs in vehicles. The increasing competition in the global automotive market, along with advancements in display technology and the growing adoption of automotive electronics, has resulted in a high uptake of digital displays in automotive instrument clusters and infotainment systems. In addition, in-vehicle display systems are increasingly becoming full touch screen systems, and the size of display systems has grown due to some automakers combining the HVAC system display and infotainment display system into a single unit.
Automotive original equipment manufacturers (OEMs) are introducing vehicles with large touch screen control systems, such as the 2019 EQC by Mercedes-Benz, which has two 10.25-inch displays in the center of the dashboard. These developments are expected to drive the growth of the global automotive touch screen control systems market.
Major Automotive Touch Screen Control Systems Market Challenge
A slowdown in automobile sales worldwide may impede the automotive touch screen control systems market growth. As the market is dependent on the demand for automobiles, any rise or decline in vehicle sales can affect the market. In 2020, the sales of automobiles declined globally due to the COVID-19 pandemic due to the implementation of lockdowns. The outbreak of the pandemic compelled major automobile manufacturers and OEMs in North America and Europe to shut down most of their production, which hampered the total revenue generated from the global automotive industry.
Though the number of COVID-19 cases has declined, other factors are also hampering automobile sales. Supply constraints prevailing in the market due to the global shortage of semiconductors have adversely affected automobile manufacturing. Trade tensions between the US and China have also dwindled consumer demand. Thus, the decline in automotive sales will inhibit the growth of the market during the forecast period.
Key Automotive Touch Screen Control Systems Market Customer Landscape
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Automotive Touch Screen Control Systems Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the resistive segment will be significant during the forecast period. A resistive touch screen comprises a glass substrate as the bottom layer and a film substrate as the upper layer, each coated with a transparent conductive layer, differentiated by spacer dots to create a small air gap.
Get a glance at the market contribution of various segments Request a PDF Sample
The resistive segment showed a gradual increase in the market share of 36.69 million units in 2017 and continued to grow by 2021. Resistive touch screens are more accurate than capacitive touch screens. In resistive touch screens, the precise point where two layers meet is registered and recognized as a touch command. These factors will drive the growth of the segment during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
APAC is estimated to account for 46% of the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The growth of the market in the region is attributed to factors such as the growing demand for in-vehicle infotainment systems in emerging markets such as India, Thailand, and Indonesia. The passenger car segment in APAC is expected to grow at a faster rate when compared to other regions, which will fuel the growth of the market in APAC. The increasing demand for advanced in-vehicle technologies is also expected to drive the growth of the regional market during the forecast period.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The COVID-19 pandemic slowed down the growth of the automotive industry in 2020, which negatively impacted the market in APAC. In addition, trade restrictions between China and the US compelled Chinese manufacturers to reduce their production volumes. However, after the outbreak was contained, various automakers started to focus on increasing production and reducing supply chain disruptions. In addition, countries took initiatives to boost automotive production. Such measures are expected to trigger the demand for vehicles and, in turn, drive the demand for automotive touchscreen control systems in the region during the forecast period. Moreover, companies are investing in EV production with supportive government initiatives. These factors will boost the growth of the automotive industry and, in turn, positively impact the market in APAC during the forecast period.
The report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Automotive Touch Screen Control Systems Market Scope | |
Report Coverage | Details |
Page number | 166 |
Base year | 2022 |
Historic period | 2017-2021 |
Forecast period | 2023-2027 |
Growth momentum & CAGR | Accelerate at a CAGR of 5.46% |
Market growth 2023-2027 | 20.89 million units |
Market structure | Fragmented |
YoY growth 2022-2023 (%) | 4.6 |
Regional analysis | APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution | APAC at 46% |
Key countries | US, China, Japan, India, and Germany |
Competitive landscape | Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled | Analog Devices Inc., Continental AG, Dawar Technologies, Infineon Technologies AG, Kyocera Corp., Lascar electronics Ltd., LEONHARD KURZ Stiftung and Co. KG, Methode Electronics Inc., Microchip Technology Inc., Orient Display, Robert Bosch GmbH, Samsung Electronics Co. Ltd., Semtech Corp., STAFL Systems LLC, STMicroelectronics NV, Synaptics Inc., Texas Instruments Inc., TouchNetix Ltd., US Micro Products Inc., and Fujitsu Ltd. |
Market dynamics | Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Vehicle Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.