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The Automotive Touch Screen Control Systems Market Size is forecasted to increase by USD 20.3 million at a CAGR of 5.11% between 2023 and 2028. The market's expansion relies on a multitude of factors, notably the increasing integration of electronics within automobiles, the surging demand for aftermarket infotainment systems, and the growing motorization trends observed in emerging economies. The automotive sector is witnessing a significant evolution with the widespread adoption of electronic components, ranging from advanced driver assistance systems (ADAS) to sophisticated infotainment systems. As consumers seek enhanced convenience, connectivity, and safety features in their vehicles, the demand for electronics continues to soar. This trend is further fueled by the rapid advancements in technology, driving automakers to incorporate innovative electronic solutions into their vehicles.
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The Market is witnessing significant growth due to the integration of advanced electronics in cars, promoting safety features and connectivity systems. With the advent of hybrid powertrains and electrification, automakers are prioritizing large-screen display systems and digital displays to enhance the driving experience. Modern vehicles are equipped with advanced infotainment, navigation, and entertainment features, all aimed at providing a seamless user experience. Consumer electronics display technologies and innovative Human-Machine Interface designs are developed by product development teams and engineers to meet evolving market demands. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market growth of automotive touchscreen control systems is being driven by the increasing adoption of electronics in automobiles. The display systems in vehicles use advanced electronics and software, and with the development of technological innovations, the use of electronic components and subsystems has become more widespread. This trend is being propelled by a range of factors, including strict regulatory standards and mandates, a focus on fuel efficiency, a need for advanced safety features, growing demand for connectivity systems, an uptake in hybrid powertrains, and the electrification of components.
Passenger vehicles are currently leading the adoption of built-in electronics in the global automotive market. Many vehicles are now equipped with high-definition, in-vehicle display technologies, and curved display screens are emerging in the market, being used in center stack or center console displays. As a result of these factors, the global market is expected to see significant growth in the coming years.
The market growth of automotive touchscreen control systems is being influenced by the trend of large-screen display systems. These systems are associated with high sales costs in vehicles. The increasing competition in the global automotive market, along with advancements in display technology and the growing adoption of automotive electronics, has resulted in a high uptake of digital displays in automotive instrument clusters and infotainment systems. In addition, in-vehicle display systems are increasingly becoming full touch screen systems, and the size of display systems has grown due to some automakers combining the HVAC system display and infotainment display system into a single unit.
Automotive original equipment manufacturers (OEMs) are introducing vehicles with large touch screen control systems, such as the 2019 EQC by Mercedes-Benz, which has two 10.25-inch displays in the center of the dashboard. These developments are expected to drive the growth of the global market during the forecast period.
A slowdown in automobile sales worldwide may impede the market growth. As the market is dependent on the demand for automobiles, any rise or decline in vehicle sales can affect the market. In 2020, the sales of automobiles declined globally due to the COVID-19 pandemic due to the implementation of lockdowns. The outbreak of the pandemic compelled major automobile manufacturers and OEMs in North America and Europe to shut down most of their production, which hampered the total revenue generated from the global automotive industry.
Though the number of COVID-19 cases has declined, other factors are also hampering automobile sales. Supply constraints prevailing in the market due to the global shortage of semiconductors have adversely affected automobile manufacturing. Trade tensions between the US and China have also dwindled consumer demand. Thus, the decline in automotive sales will inhibit the growth of the market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the resistive segment will be significant during the forecast period. A resistive touch screen comprises a glass substrate as the bottom layer and a film substrate as the upper layer, each coated with a transparent conductive layer, differentiated by spacer dots to create a small air gap.
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The resistive segment showed a gradual increase in the market share of USD 38.30 million in 2018 and continued to grow by 2022. Resistive touch screens are more accurate than capacitive touch screens. In resistive touch screens, the precise point where two layers meet is registered and recognized as a touch command. These factors will drive the growth of the segment during the forecast period.
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APAC is estimated to account for 42% of the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growth of the market in the region is attributed to factors such as the growing demand for in-vehicle infotainment systems in emerging markets such as India, Thailand, and Indonesia. The passenger car segment in APAC is expected to grow at a faster rate when compared to other regions, which will fuel the growth of the market in APAC. The increasing demand for advanced in-vehicle technologies is also expected to drive the growth of the regional market during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
Touch Controller IC Market: Touch Controller IC Market Analysis APAC, North America, Europe, Middle East and Africa, South America - US, China, South Korea, Taiwan, Germany - Size and Forecast
Touch Screen Market: Touch Screen Market Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, Japan, India, Germany - Size and Forecast
Biometric Access Control Systems Market: Biometric Access Control Systems Market Analysis North America, Europe, APAC, Middle East and Africa, South America - US, Canada, China, Germany, Italy - Size and Forecast
The Market is experiencing significant growth driven by the increasing demand for aftermarket entertainment systems and the integration of advanced infotainment solutions in modern vehicles. These systems offer a wide range of features, including navigation, entertainment, and climate control, catering to the connectivity trends and smartphone mirroring preferences of consumers. The market landscape depends on the Global automotive fleet, Cabin premiumness, Touch screen technology, User interface ideas, Passenger touch screens. Touch screen displays have become a staple in automotive design, providing intuitive user interfaces and enhancing the driving experience.
Further, with advancements in technology, touch screen control systems now feature high-resolution displays, capacitive touch technology, and haptic feedback for improved interaction. These systems are deployed across various vehicle segments, from high-end vehicles to entry-level cars, offering a diverse range of features tailored to different consumer preferences. Moreover, they contribute to vehicle weight reduction efforts and address environmental concerns by incorporating eco-friendly materials.
Moreover, the market landscape depends on consumer electronics display technologies, vehicle interiors, human-machine interface, product development teams, engineers, and design thinking approaches. The market is characterized by innovations such as augmented reality, voice and gesture control, and in-car payment systems, further enhancing the user experience and safety. Touchscreen control systems play a vital role in fleet management, cockpit design, and user-friendly interaction interfaces, driving the adoption of advanced automotive technologies worldwide.
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Industry Scope |
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Report Coverage |
Details |
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Page number |
177 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.11% |
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Market growth 2024-2028 |
20.3 Million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.74 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 42% |
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Key countries |
China, US, Japan, India, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Analog Devices Inc., Continental AG, Dawar Technologies, Fujitsu Ltd., Infineon Technologies AG, Kyocera Corp., Lascar electronics Ltd., LEONHARD KURZ Stiftung and Co. KG, Methode Electronics Inc., Microchip Technology Inc., Orient Display USA Corp., Robert Bosch GmbH, Samsung Electronics Co. Ltd., Semtech Corp., STAFL Systems LLC, STMicroelectronics International N.V., Synaptics Inc., Texas Instruments Inc., TouchNetix Ltd., and US Micro Products Inc. |
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Market dynamics |
Parent market analysis, market growth analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Vehicle Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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