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The baby toiletries market share is expected to increase by USD 8.22 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.34%.
This baby toiletries market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers baby toiletries market segmentations by distribution channel (offline and online) and geography (Europe, North America, APAC, South America, and Middle East and Africa). The baby toiletries market report also offers information on several market vendors, including Artsana Spa, Babisil Products Co. Ltd., California Baby, Colgate Palmolive Co., Domtar Corp., erbaviva, Farlin Corp., First Quality Enterprises Inc., Hengan International Group Co. Ltd., Himalaya Global Holdings Ltd., Johnson and Johnson, Kao Corp., Kimberly-Clark Corp., Mothercare Plc, Naterra International Inc., Pigeon Corp., Sebapharma GmbH and Co. KG, The Procter and Gamble Co., Unicharm Corp., and Unilever PLC among others.
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The product portfolio extension and innovation leading to product premiumization is notably driving the baby toiletries market growth, although factors such as the high availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the baby toiletries industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Baby Toiletries Market Driver
The product portfolio extension and innovation leading to product premiumization is one of the key drivers supporting the baby toiletries market growth. The growth in pollution and deteriorating environmental conditions can result in several health issues in babies such as dandruff, rough hair, and others. To overcome such concerns, customers have started using baby toiletries. For customers to use these products on a daily basis, they must have the adequate and right combination of superior-quality ingredients. This further leads to product premiumization. Therefore, higher product premiumization and product line extension, coupled with growing customer expenditure on baby products, including toiletries, will strengthen the value sales in the global baby toiletry market. Such increasing sales will drive market growth during the forecast period.
Key Baby Toiletries Market Trend
The increased offering of multipurpose baby toiletry products is one of the key baby toiletries market trends that is contributing to the market growth. The increase in the launch of innovative and upgraded products in the market has helped vendors to build brand appeal and loyalty among consumers. For instance, Fissan by Unilever offers body and hair bath essentials that can be used for both hair and body wash. California Baby, one of the prominent vendors in the market, also offers a range of multipurpose products such as CALIFORNIA KIDS SUPERSENSITIVE SHAMPOO and BODYWASH that can be used for both body and hair care. These multipurpose products offered in the market make it easy for parents to take care of their babies as they eliminate the hassle of applying different products to infants. These factors will significantly help in driving the market growth during the forecast period.
Key Baby Toiletries Market Challenge
The high availability of counterfeit products is one of the factors hindering the baby toiletries market growth. The growing market prospects of baby products, including toiletries, and the surge in their demand is driving the counterfeit baby products market, especially in developing regions. They are made of low-quality raw materials that are toxic. Customers face challenges in distinguishing between genuine and counterfeit products. They also lead to market fragmentation and lack of price standardization, market share erosion, and others. Thus, the low price of counterfeit products will further fuel their demand. This factor adversely affects the sales and pricing strategies of genuine vendors. Therefore, global players are compelled to price their products at lower rates, which pulls down their profit margins and value sales proportion. These factors are hindering market growth.
This baby toiletries market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global baby toiletries market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the baby toiletries market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the baby toiletries market encompasses successful business strategies deployed by the key vendors. The baby toiletries market is fragmented and the vendors are deploying growth strategies such as R and D, technology, labor, and brand to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The baby toiletries market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the baby toiletries market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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32% of the market's growth will originate from Europe during the forecast period. Germany and the UK are the key markets for the baby toiletries market in Europe. Market growth in this region will be slower than the growth of the market in other regions.
The rise in the standard of living will facilitate the baby toiletries market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 across Europe had a negative impact on various industries. However, as people become more aware of the importance of hygiene and hygienic goods, the demand for baby toiletries is increasing. During the pandemic, the rise of e-commerce outlets has also positively impacted market dynamics in various regions. This, in turn, will drive the growth of the regional baby toiletries market during the forecast period.
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The baby toiletries market share growth by the offline segment will be significant during the forecast period. The revenue of the offline distribution channel comes from the sale of products through specialty stores, hypermarkets, and others. Specialty stores include baby product stores, brand-owned stores, multi-brand stores, and personal care product stores. Moreover, vendors of baby toiletries sell their products through specialty stores and other retailing formats. This scenario also intensifies market competition. To sustain in such a competitive market and with the declining preference for offline shopping, retailers are introducing new business and retail strategies. Such introduction of new strategies will drive the segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the baby toiletries market size and actionable market insights on post COVID-19 impact on each segment.
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Baby Toiletries Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.34% |
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Market growth 2022-2026 |
$ 8.22 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
5.98 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 32% |
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Key consumer countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Artsana Spa, Babisil Products Co. Ltd., California Baby, Colgate Palmolive Co., Domtar Corp., erbaviva, Farlin Corp., First Quality Enterprises Inc., Hengan International Group Co. Ltd., Himalaya Global Holdings Ltd., Johnson and Johnson, Kao Corp., Kimberly-Clark Corp., Mothercare Plc, Naterra International Inc., Pigeon Corp., Sebapharma GmbH and Co. KG, The Procter and Gamble Co., Unicharm Corp., and Unilever PLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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