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The toilet care market size is projected to increase by USD 2.57 billion, at a CAGR of 5.97% between 2023 and 2028. The market is experiencing a significant shift towards eco-friendly and premium products. This trend is driven by increasing awareness of the importance of clean toilets in maintaining good health and hygiene. Consumers are now more conscious of the environmental impact of their choices and are opting for sustainable solutions. As a result, companies are launching new product lines that cater to this demand. These products not only prioritize the environment but also offer superior performance and a luxurious experience. The toilet care industry is thus evolving to meet the changing needs and preferences of consumers, ensuring a cleaner and healthier future for all.
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The Toilet Care Market encompasses a range of products designed to maintain optimal hygiene in bathrooms, particularly focusing on the prevention and control of infectious diseases. Key products in this market include toilet floor cleaners, basin cleaners, bathtub cleaners, and disinfectant sprays. These solutions are essential for eliminating bacteria and viruses, ensuring a clean and fresh environment. Toilet brushes, gels, foams, and tablets are other vital components of the Toilet Care Market. Toilet brushes are used for thorough cleaning of toilets, while gels and foams offer easy application and effective disinfection. Disinfectant tablets, on the other hand, provide a convenient solution for maintaining cleanliness between regular cleanings. The distribution channel for Toilet Care Market products includes both retail and online platforms. Consumers can find these products in supermarkets, home improvement stores, and specialty retailers. Additionally, the increasing popularity of e-commerce has led to a significant online presence for these items, allowing for easy access and convenient purchasing options. Freshness is a crucial factor in the Toilet Care Market, as consumers seek products that not only clean but also leave a pleasant and inviting bathroom atmosphere. Infectious diseases are a constant concern, making the demand for effective and reliable toilet care solutions a priority.
Increasing awareness of the importance of clean toilets in health and hygiene is the key factor driving the growth of the market. Unhygienic toilets breed germs and bacteria, which can be harmful to human health. These germs and germs easily spread to other parts of buildings and facilities. Salmonella, influenza viruses, and noroviruses are some of the most common bacteria found in toilets.
Moreover, toilet care products help to remove odors, germs, dirt, and bacteria from toilets. Contains active ingredients that eliminate bacteria, such as citric acid and chlorine bleach. Toilet care products contain wetting agents that reduce the surface tension of water and effectively remove dirt. Hence, raising awareness of toilet hygiene can grow the demand for toilet care products and boost the growth of the market during the forecast period.
The growing popularity of automatic toilet bowl cleaners is a primary trend in the market. Automatic toilet cleaners prevent end-users from directly handling the liquids used for cleaning. Avoiding contact with toilet care liquids reduces the risk of toxicity. automatic toilet bowl cleaner is a hands-free toilet maintenance option.
Some of the market players offering automatic toilet bowl cleaners are Clorox and Church and Dwight. Church and Dwight offers automatic toilet bowl cleaners under its Kaboom brand. Hence, the rising preference for automatic toilet bowl cleaners may grow the demand for such cleaners and boost the growth of the market during the forecast period.
Poor access to proper sanitation facilities will be a major challenge for the market during the forecast period. A large portion of the world's population does not have access to proper toilet facilities. Children without access to hygienic toilets suffer from diarrhea, malaria, and tuberculosis diseases. In rural areas of developing countries, poor sanitation facilities are having a negative impact on the health of children under the age of five.
Emerging countries such as India. China, Nigeria, Bangladesh, and Ethiopia do not have toilets. Proper toilet facilities with effective toilet care products prevent disease transmission. Many market players offering toilet care products are located in densely populated countries such as India and China. Thus, the lack of proper sanitation facilities such as toilets may impede the growth of the global toilet market during the forecast period.
The market share growth by the household segment will be significant during the forecast period. The household application segment of the market focuses on products and solutions specifically designed for household use to clean, refresh, and maintain toilets. This segment includes a range of toilet care products and accessories that serve each household's needs. Toilet bowl cleaners are the most common and essential products in the household toilet care segment.
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The household segment was valued at USD 3.68 billion in 2018. Consumers are becoming increasingly aware of the importance of maintaining proper hygiene and cleanliness in their homes, including the toilets. The desire for a clean and hygienic environment has increased the demand for toilet care products in households. Busy lifestyles and time constraints have placed greater prominence on comfort and ease of use. Consumers want products that efficiently and effectively clean and refresh toilets with minimal effort. These factors are expected to boost the growth of the household segment of the market during the forecast period.
APAC is estimated to contribute 49% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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Rapid urbanization and the expansion of both residential and commercial infrastructure are the key factors for the growth of toilet care products in this region. Many countries in the APAC region have experienced significant increases in disposable income and an increasing middle class. This raised purchasing power will increase consumer spending on personal care and household hygiene products, including toilet care products. Moreover, governments and organizations in APAC place more significance on health and public health, especially in densely populated areas. This initiative is driving efforts to improve toilet care product adoption and hygiene practices to minimize the spread of disease. Such factors are expected to grow the market in this region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market forecasting research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
Smart Toilet Market Analysis Europe, North America, APAC, Middle East and Africa, South America - US, UK, Germany, Japan, France - Size and Forecast
Toilet Seats Market by End-user, Product Type, and Geography - Forecast and Analysis
Bathroom Accessories Market Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast
Hygiene awareness has surged, leading to a heightened demand for eco-friendly products across household and commercial settings, particularly in restroom environments. The commercial segment, alongside residential bathrooms, emphasizes the importance of cleanliness in non-residential settings such as schools and healthcare facilities. With the prevalence of e-commerce websites and retail stores, including hypermarkets/supermarkets, customer perceptions are influenced by factors like social media penetration and the insights shared by platforms like the World Economic Forum and various social media sites. Consumers prioritize quality, pricing, fragrance, and convenience when selecting toilet and surface cleaners, disinfectants, and toilet paper. The market shift towards sustainability and biodegradable products underscores the importance of brand reputation in meeting evolving consumer expectations.
Further, the market experiences a surge in demand, especially among populations in urban areas, who prioritize cleanliness and hygiene in household settings, hotels, restaurants, offices, and public restrooms. The preference for eco-friendly toilet care products is on the rise, driven by concerns for the environment and reducing infections. US adults, influenced by social media sites and their desire for clean homes and washrooms, seek products that effectively tackle odor while offering convenience through product bundling. With the aim to improve the quality of lives and maintain sanitary conditions, the market focuses on innovative solutions to address diverse consumer needs in the realm of toilet care. The Toilet Care Market encompasses a range of products designed to maintain optimal hygiene and cleanliness in various toilet facilities. Key components of this market include infectious disease prevention solutions, such as urinal blocks and automated toilet cleaning systems, which help minimize the spread of bacteria and viruses. Organic and natural cleaning products are also gaining popularity in this sector, offering effective solutions while prioritizing the use of eco-friendly ingredients.
Moreover, industrial-strength toilet bowl cleaners are essential for commercial and public toilet facilities, ensuring thorough and long-lasting cleanliness. Tile cleaners and faucet cleaners are additional offerings within the Toilet Care Market, addressing the needs for maintaining the surrounding areas of the toilets. Air fresheners are another important aspect, providing a pleasant and refreshing ambiance while masking any unwanted odors. In summary, the Toilet Care Market caters to the essential needs of various toilet facilities, offering a diverse range of products such as infectious disease prevention solutions, organic cleaning products, industrial-strength toilet bowl cleaners, urinal blocks, air fresheners, automated toilet cleaning systems, tile cleaners, and faucet cleaners.
Market Scope |
|
Report Coverage |
Details |
Page number |
175 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.97% |
Market growth 2024-2028 |
USD 2.56 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.28 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 49% |
Key countries |
China, Germany, US, UK, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bid Corp. Ltd., Bolton Group Srl, Church and Dwight Co. Inc., Dabur India Ltd., Dainihon Jochugiku Co. Ltd., Diversey Holdings Ltd., Future Consumer Ltd., Henkel AG and Co. KGaA, Jangra Chemicals Pvt. Ltd., Kao Corp., KIK Custom Products Inc., Kimberly Clark Corp., McBride Plc, Pental Ltd., Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unilever PLC, and Werner and Mertz GmbH |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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