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Breakfast Cereals Market in Europe by Distribution Channel and Geography - Forecast and Analysis 2022-2026

  • Published: May 2022
  • Pages: 114
  • SKU: IRTNTR73407
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Based on Technavio's market sizing methodology, the breakfast cereals market share in Europe is predicted to surge to USD 1.40 billion from 2021 to 2026 at a CAGR of 4.93%.

This breakfast cereals market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The breakfast cereals market in Europe report offers information on several market vendors, including Alara Wholefoods Ltd., Associated British Foods plc, B and G Foods inc., BellRing Brands inc., Bobs Red Mill Natural Foods inc., Cerealto Siro Foods S.L, Food For Life Baking Co. inc., General Mills inc., Kellogg Co., Mars inc., Mornflake, mymuesli AG, Nestle SA, Orkla ASA, PepsiCo inc., Post Holdings inc., Pristine Organics Pvt. Ltd., The Hain Celestial Group inc., and WW international inc. among others.

This report further entails breakfast cereals market segmentations, including:

  • Distribution channel - Offline and online
  • Geography - UK, Germany, France, Italy, and Rest of Europe

What will the Breakfast Cereals Market Size in Europe be During the Forecast Period?

Download the Free Report Sample to Unlock the Breakfast Cereals Market Size in Europe for the Forecast Period and Other Important Statistics

 

Breakfast Cereals Market in Europe: Key Drivers, Trends, and Challenges

The increasing demand for breakfast cereals is notably driving the breakfast cereals market growth in Europe, although factors such as fluctuations in food prices may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the breakfast cereals industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Breakfast Cereals Market in Europe Driver

The increasing demand for breakfast cereals is one of the key drivers supporting the Europe breakfast cereals market growth. Breakfast cereals contain carbohydrates, proteins, and others, which are considered to provide health benefits to consumers. Significantly, Vendors promote their products for health advantages such as low cholesterol concentrations and high-fiber content.  Breakfast cereals are significant contributors of nutrients to consumers in developed countries such as the UK, France, and Germany. Moreover, owing to the presence of high sugar and preservative contents in cereal bars, vendors reduced the sugar content in their offerings. Such offerings by vendors will drive the Europe breakfast cereals market growth during the forecast period.

Key Breakfast Cereals Market in Europe Trend

Increasing internet and e-commerce users is one of the key breakfast cereals market trends in Europe propelling the market growth. There is a growing demand for online purchases due to which ew market players enter the European market for online distribution. Online distribution channels help breakfast cereal manufacturers reach consumers in remote locations. Subscriptions offered by e-commerce companies help consumers repurchase breakfast cereal products. Moreover, the convenience offered by the online medium, such as the ease of payment using debit or credit cards from the comfort of the consumer's home and the home delivery of products, will drive the Europe breakfast cereals market growth during the forecast period. 

Key Breakfast Cereals Market in Europe Challenge

Fluctuations in food prices is one of the key challenges impeding the Europe breakfast cereals market growth. Over the last few years, on average, food prices have increased by almost 2.7% annually. Though cereals are healthy alternatives to regular meals, their high price is a major challenge for consumers. Natural disasters and adverse weather conditions, such as floods, earthquakes, and others, affect raw materials and commodities used in the preparation of whole-grain and high-fiber food products. For instance, oat plantations are vulnerable to natural disasters and adverse weather conditions, which can reduce the quality of oats and affect their supply. Such factors may impede the breakfast cereals market in Europe during the forecast period.

This breakfast cereals market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Who are the Major Breakfast Cereals Market Vendors in Europe?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Alara Wholefoods Ltd.
  • Associated British Foods plc
  • B and G Foods inc.
  • BellRing Brands inc.
  • Bobs Red Mill Natural Foods inc.
  • Cerealto Siro Foods S.L
  • Food For Life Baking Co. inc.
  • General Mills inc.
  • Kellogg Co.
  • Mars inc.
  • Mornflake
  • mymuesli AG
  • Nestle SA
  • Orkla ASA
  • PepsiCo inc.
  • Post Holdings inc.
  • Pristine Organics Pvt. Ltd.
  • The Hain Celestial Group inc.
  • WW international inc.

 

This statistical study of the breakfast cereals market in Europe encompasses successful business strategies deployed by the key vendors. The breakfast cereals market in Europe is fragmented and the vendors are deploying growth strategies such as price, quality, and innovation to compete in the market.

Product insights and News

  • Alara.co - The company offers breakfast cereal products in Europe such as superfoods Muesli with whole grain oats and barley.
  • Bobsredmill.com - The company offers breakfast cereal products in Europe such as Oatmeal packets, Maple sea salt Granola, and peanut butter Granola.
  • Foodforlife.com - The company offers breakfast cereal products in Europe such as wholegrain cinnamon and raisin, sprouted almond, and sprouted golden grain under the brand name Ezekiel.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The breakfast cereals market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

What are the Revenue-generating Distribution Channel Segments in the Breakfast Cereals Market in Europe?

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The breakfast cereals market share growth in Europe by the offline segment will be significant during the forecast period. The offline distribution channel in the breakfast cereals market in Europe includes supermarkets, hypermarkets, convenience stores, and other retail stores.  The wide prevalence of organized retail is increasing the sales of breakfast cereals in the region. Large shelf spaces and storage areas in these stores accommodate a wide variety of breakfast cereals from vendors. Moreover, consumers prefer supermarkets and hypermarkets due to the availability of products of all categories under a single roof, which is not possible in small shops. These factors of the offline segment will drive the Europe breakfast cereals market growth during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the breakfast cereals market in Europe size and actionable market insights on post COVID-19 impact on each segment.

Parent Market Analysis

Technavio categorizes the breakfast cereals market in Europe as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the breakfast cereals market in Europe during the forecast period.

Breakfast Cereals Market in Europe Value Chain Analysis

Our report provides extensive information on the value chain analysis for the breakfast cereals market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

 

Breakfast Cereals Market Scope in Europe

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.93%

Market growth 2022-2026

$ 1.40 billion

Market structure

Fragmented

YoY growth (%)

4.11

Regional analysis

UK, Germany, France, Italy, and Rest of Europe

Key consumer countries

UK, Germany, France, Italy, and Rest of Europe

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alara Wholefoods Ltd., Associated British Foods plc, B and G Foods inc., BellRing Brands inc., Bobs Red Mill Natural Foods inc., Cerealto Siro Foods S.L, Food For Life Baking Co. inc., General Mills inc., Kellogg Co., Mars inc., Mornflake, mymuesli AG, Nestle SA, Orkla ASA, PepsiCo inc., Post Holdings inc., Pristine Organics Pvt. Ltd., The Hain Celestial Group inc., and WW international inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Breakfast Cereals Market in Europe Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive breakfast cereals market growth in Europe during the next five years
  • Precise estimation of the breakfast cereals market size in Europe and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the breakfast cereals industry in Europe across 
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of breakfast cereals market vendors in Europe 

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Country Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Regional - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Europe: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Regional - Market size and forecast 2021-2026 ($ million)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Offline - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)
    • 5.4 Online - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 36: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography - 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography - 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 UK - Market size and forecast 2021-2026
      • Exhibit 42: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.4 Germany - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.5 France - Market size and forecast 2021-2026
      • Exhibit 50: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.6 Italy - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Italy - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Italy - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Italy - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Italy - Year-over-year growth 2021-2026 (%)
    • 7.7 Rest of Europe - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Rest of Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Rest of Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Rest of Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Rest of Europe - Year-over-year growth 2021-2026 (%)
    • 7.8 Market opportunity by geography
      • Exhibit 62: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 63: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 64: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 65: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 66: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 67: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 68: Matrix on vendor position and classification
            • 10.3 Alara Wholefoods Ltd.
              • Exhibit 69: Alara Wholefoods Ltd. - Overview
              • Exhibit 70: Alara Wholefoods Ltd. - Product / Service
              • Exhibit 71: Alara Wholefoods Ltd. - Key offerings
            • 10.4 Bobs Red Mill Natural Foods Inc.
              • Exhibit 72: Bobs Red Mill Natural Foods Inc. - Overview
              • Exhibit 73: Bobs Red Mill Natural Foods Inc. - Product / Service
              • Exhibit 74: Bobs Red Mill Natural Foods Inc. - Key offerings
            • 10.5 Food For Life Baking Co. Inc.
              • Exhibit 75: Food For Life Baking Co. Inc. - Overview
              • Exhibit 76: Food For Life Baking Co. Inc. - Product / Service
              • Exhibit 77: Food For Life Baking Co. Inc. - Key offerings
            • 10.6 General Mills Inc.
              • Exhibit 78: General Mills Inc. - Overview
              • Exhibit 79: General Mills Inc. - Business segments
              • Exhibit 80: General Mills Inc. - Key offerings
              • Exhibit 81: General Mills Inc. - Segment focus
            • 10.7 Kellogg Co.
              • Exhibit 82: Kellogg Co. - Overview
              • Exhibit 83: Kellogg Co. - Business segments
              • Exhibit 84: Kellogg Co. - Key news
              • Exhibit 85: Kellogg Co. - Key offerings
              • Exhibit 86: Kellogg Co. - Segment focus
            • 10.8 mymuesli AG
              • Exhibit 87: mymuesli AG - Overview
              • Exhibit 88: mymuesli AG - Product / Service
              • Exhibit 89: mymuesli AG - Key offerings
            • 10.9 Nestle SA
              • Exhibit 90: Nestle SA - Overview
              • Exhibit 91: Nestle SA - Business segments
              • Exhibit 92: Nestle SA - Key news
              • Exhibit 93: Nestle SA - Key offerings
              • Exhibit 94: Nestle SA - Segment focus
            • 10.10 Orkla ASA
              • Exhibit 95: Orkla ASA - Overview
              • Exhibit 96: Orkla ASA - Business segments
              • Exhibit 97: Orkla ASA - Key news
              • Exhibit 98: Orkla ASA - Key offerings
              • Exhibit 99: Orkla ASA - Segment focus
            • 10.11 PepsiCo Inc.
              • Exhibit 100: PepsiCo Inc. - Overview
              • Exhibit 101: PepsiCo Inc. - Business segments
              • Exhibit 102: PepsiCo Inc. - Key news
              • Exhibit 103: PepsiCo Inc. - Key offerings
              • Exhibit 104: PepsiCo Inc. - Segment focus
            • 10.12 Post Holdings Inc.
              • Exhibit 105: Post Holdings Inc. - Overview
              • Exhibit 106: Post Holdings Inc. - Business segments
              • Exhibit 107: Post Holdings Inc. - Key offerings
              • Exhibit 108: Post Holdings Inc. - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 109: Inclusions checklist
                • Exhibit 110: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 111: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 112: Research methodology
                • Exhibit 113: Validation techniques employed for market sizing
                • Exhibit 114: Information sources
              • 11.5 List of abbreviations
                • Exhibit 115: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The breakfast cereals market growth will increase by $1407.68 million during 2022-2026.
              The breakfast cereals market is expected to grow at a CAGR of 4.93% during 2022-2026.
              Technavio has segmented the breakfast cereals market by distribution channel (Offline and Online) and geographic (Europe).
              Alara Wholefoods Ltd., Associated British Foods plc, B and G Foods Inc., BellRing Brands Inc., Bobs Red Mill Natural Foods Inc., Cerealto Siro Foods S.L, Food For Life Baking Co. Inc., General Mills Inc., Kellogg Co., Mars Inc., Mornflake, mymuesli AG, Nestle SA, Orkla ASA, PepsiCo Inc., Post Holdings Inc., Pristine Organics Pvt. Ltd., The Hain Celestial Group Inc., WW International Inc. are a few of the key vendors in the breakfast cereals market.
              Europe will register the highest growth rate of 100% among the other regions. Therefore, the breakfast cereals market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
              • UK
              • Germany
              • France
              • Italy
              • Rest of Europe
              The key factors driving the breakfast cereals market growth are:
              • Increasing demand for breakfast cereals

                The trend of the adoption of breakfast cereals among people is increasing in Europe. The increasing awareness of the importance of a healthy breakfast among individuals increases the demand for breakfast cereals. Breakfast cereals comprise carbohydrates, proteins, and fibers and accommodate a range of micronutrients such as vitamin E, vitamin B, magnesium, and zinc. These are considered to provide health benefits to consumers. Vendors promote their products for health advantages such as low cholesterol concentrations and high-fiber content. Breakfast cereals are significant contributors of nutrients to consumers in developed countries such as the UK, France, and Germany. Owing to the presence of high sugar and preservative contents in cereal bars, vendors reduced the sugar content in their offerings. For instance, in April 2022, Kellogg's announced that it would file a case against the British government in the court over new rules that would stop some of its breakfast cereals being displayed in grocery stores because of their high sugar content. Vendors are engaged in introducing innovative, fruit-flavored, and fiber-rich products, which contain reduced fat and oil content.


              • Increasing Internet and e-commerce users

                The breakfast cereals market in Europe is growing, and many enterprises such as Amazon.com, Inc. have entered the market. Owing to the growing demand for online purchases, new market players enter the European market for online distribution. In addition, the growing food delivery services and increasing Internet penetration across the region are expected to propel the growth of the market in focus during the forecast period. 

                The breakfast cereals market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
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