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Based on Technavio's market sizing methodology, the breakfast cereals market share in Europe is predicted to surge to USD 1.40 billion from 2021 to 2026 at a CAGR of 4.93%.
This breakfast cereals market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The breakfast cereals market in Europe report offers information on several market vendors, including Alara Wholefoods Ltd., Associated British Foods plc, B and G Foods inc., BellRing Brands inc., Bobs Red Mill Natural Foods inc., Cerealto Siro Foods S.L, Food For Life Baking Co. inc., General Mills inc., Kellogg Co., Mars inc., Mornflake, mymuesli AG, Nestle SA, Orkla ASA, PepsiCo inc., Post Holdings inc., Pristine Organics Pvt. Ltd., The Hain Celestial Group inc., and WW international inc. among others.
This report further entails breakfast cereals market segmentations, including:
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The increasing demand for breakfast cereals is notably driving the breakfast cereals market growth in Europe, although factors such as fluctuations in food prices may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the breakfast cereals industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Breakfast Cereals Market in Europe Driver
The increasing demand for breakfast cereals is one of the key drivers supporting the Europe breakfast cereals market growth. Breakfast cereals contain carbohydrates, proteins, and others, which are considered to provide health benefits to consumers. Significantly, Vendors promote their products for health advantages such as low cholesterol concentrations and high-fiber content. Breakfast cereals are significant contributors of nutrients to consumers in developed countries such as the UK, France, and Germany. Moreover, owing to the presence of high sugar and preservative contents in cereal bars, vendors reduced the sugar content in their offerings. Such offerings by vendors will drive the Europe breakfast cereals market growth during the forecast period.
Key Breakfast Cereals Market in Europe Trend
Increasing internet and e-commerce users is one of the key breakfast cereals market trends in Europe propelling the market growth. There is a growing demand for online purchases due to which ew market players enter the European market for online distribution. Online distribution channels help breakfast cereal manufacturers reach consumers in remote locations. Subscriptions offered by e-commerce companies help consumers repurchase breakfast cereal products. Moreover, the convenience offered by the online medium, such as the ease of payment using debit or credit cards from the comfort of the consumer's home and the home delivery of products, will drive the Europe breakfast cereals market growth during the forecast period.
Key Breakfast Cereals Market in Europe Challenge
Fluctuations in food prices is one of the key challenges impeding the Europe breakfast cereals market growth. Over the last few years, on average, food prices have increased by almost 2.7% annually. Though cereals are healthy alternatives to regular meals, their high price is a major challenge for consumers. Natural disasters and adverse weather conditions, such as floods, earthquakes, and others, affect raw materials and commodities used in the preparation of whole-grain and high-fiber food products. For instance, oat plantations are vulnerable to natural disasters and adverse weather conditions, which can reduce the quality of oats and affect their supply. Such factors may impede the breakfast cereals market in Europe during the forecast period.
This breakfast cereals market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the breakfast cereals market in Europe encompasses successful business strategies deployed by the key vendors. The breakfast cereals market in Europe is fragmented and the vendors are deploying growth strategies such as price, quality, and innovation to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The breakfast cereals market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
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The breakfast cereals market share growth in Europe by the offline segment will be significant during the forecast period. The offline distribution channel in the breakfast cereals market in Europe includes supermarkets, hypermarkets, convenience stores, and other retail stores. The wide prevalence of organized retail is increasing the sales of breakfast cereals in the region. Large shelf spaces and storage areas in these stores accommodate a wide variety of breakfast cereals from vendors. Moreover, consumers prefer supermarkets and hypermarkets due to the availability of products of all categories under a single roof, which is not possible in small shops. These factors of the offline segment will drive the Europe breakfast cereals market growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the breakfast cereals market in Europe size and actionable market insights on post COVID-19 impact on each segment.
Technavio categorizes the breakfast cereals market in Europe as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the breakfast cereals market in Europe during the forecast period.
Our report provides extensive information on the value chain analysis for the breakfast cereals market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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Breakfast Cereals Market Scope in Europe |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.93% |
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Market growth 2022-2026 |
$ 1.40 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
4.11 |
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Regional analysis |
UK, Germany, France, Italy, and Rest of Europe |
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Key consumer countries |
UK, Germany, France, Italy, and Rest of Europe |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Alara Wholefoods Ltd., Associated British Foods plc, B and G Foods inc., BellRing Brands inc., Bobs Red Mill Natural Foods inc., Cerealto Siro Foods S.L, Food For Life Baking Co. inc., General Mills inc., Kellogg Co., Mars inc., Mornflake, mymuesli AG, Nestle SA, Orkla ASA, PepsiCo inc., Post Holdings inc., Pristine Organics Pvt. Ltd., The Hain Celestial Group inc., and WW international inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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