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The bridal wear market size is forecast to increase by USD 15.2 billion at a CAGR of 4.6% between 2024 and 2029.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
The offline distribution of bridal wear encompasses various channels where these products are sold through physical stores. Bridal boutiques, known for their focus on wedding attire, provide a personalized shopping experience with a curated selection of wedding gowns, bridal accessories, and bridesmaid dresses. Consultants are often on hand to offer expert advice. Department stores, another common offline distribution channel, offer dedicated sections for bridal wear, providing a wider reach and convenience for customers. Both channels cater to the unique needs of bridal wear shoppers, ensuring a memorable and satisfying purchasing experience.
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The offline segment was valued at USD 47.40 billion in 2019 and showed a gradual increase during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The North American market is experiencing growth due to a strong economy and consumers' high disposable income, enabling significant spending on wedding-related items. Fashion trends and the presence of prominent companies, including Allure Bridals Inc., VEW Ltd. (Vera Wang), JLM Couture Inc. (JLM Couture), Justin Alexander Inc. (Justin Alexander), Monique Lhuillier, Morilee LLC (Morilee), Naeem Khan Ltd. (Naeem Khan, and Blue Bird Dress of Toronto Corp. (Paloma Blanca), contribute to the market's expansion. However, in the forecast period, the market share of North America may decrease due to a declining number of weddings as more couples choose to cohabit before marriage. Key product categories in the market include bridal caps (fascinators), bridal garters, bridal brooches, wedding undergarments, wedding corsets, bridal ankle boots, and bridal flats. These items cater to the diverse needs of brides, ensuring the market's continued growth.
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
An increase in product premiumization is the key driver of the market.
Increased adoption of an omnichannel strategy is the upcoming trend in the market.
Declining marriage rates is a key challenge affecting market growth.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is a vibrant and dynamic industry that caters to the unique needs and preferences of brides-to-be around the world. This market encompasses a wide range of products, including bridal gowns, wedding dresses, bridal accessories, and various types of attire for grooms, bridesmaids, and other wedding party members. In this article, we delve into the intricacies of the market, highlighting the latest trends and market dynamics. Bridal Gowns and Wedding Dresses Bridal gowns and wedding dresses are the cornerstone of the market. These garments are designed to make the bride feel beautiful, confident, and unique on her special day. The market offers an extensive array of styles, from classic and traditional to modern and avant-garde. Trends in bridal gowns and wedding dresses are influenced by various factors, such as fashion, culture, and personal preferences. Bridal Accessories Bridal accessories play a crucial role in enhancing the overall look of the bride and adding a personal touch to her wedding day attire. These accessories include bridal veils, jewelry, shoes, and various headpieces. Bridal veils can range from traditional, floor-length veils to more modern, short and lacey options.
Additionally, bridal jewelry includes engagement rings, wedding bands, and other pieces that add elegance and sophistication to the bride's ensemble. Bridal shoes come in various styles, from classic pumps and strappy sandals to more unique options like ankle boots and flats. Groomsmen Attire and Wedding Tuxedos Groomsmen attire and wedding tuxedos are essential components of the market. These garments ensure that the groom and his entourage look sharp and coordinated on the wedding day. Trends in groomsmen attire and wedding tuxedos lean towards classic and timeless styles, with an emphasis on comfort and versatility. Bridal Boutiques and Custom Bridal Wear Bridal boutiques and custom bridal wear cater to brides who seek a unique and personalized wedding day look. These services offer a more bespoke and tailored experience, allowing brides to work closely with designers and stylists to create a one-of-a-kind bridal gown or wedding dress. Designer Bridal Gowns and Bridal Couture Designer bridal gowns and bridal couture represent the pinnacle of luxury and exclusivity in the market. These high-end garments are created by renowned designers and often feature intricate detailing, exquisite fabrics, and innovative designs. Designer bridal gowns and bridal couture cater to brides who are willing to invest in a truly exceptional and unforgettable wedding day look.
Moreover, bridal Sarees, Lehengas, and Couture Bridal sarees, lehengas, and couture are popular choices for brides in various cultures around the world. These garments offer a rich and diverse range of styles, fabrics, and embellishments. Bridal sarees and lehengas are often adorned with intricate embroidery, beading, and sequins, while couture bridal wear can feature innovative designs and modern twists on traditional styles. Bridal Lingerie, Undergarments, and Corsets Bridal lingerie, undergarments, and corsets play a crucial role in ensuring that brides feel comfortable and confident on their wedding day. These garments are designed to provide support, shape, and a flawless silhouette, while also being stylish and elegant. Bridal lingerie and undergarments come in various styles, from classic and functional to more decorative and ornate. Bridal Shoes, Flats, Sandals, and Ankle Boots Bridal shoes, flats, sandals, and ankle boots are essential accessories for brides on their wedding day. These shoes come in various styles, from classic pumps and strappy sandals to more unique options like ankle boots and flats. Bridal shoes are often adorned with intricate detailing, embellishments, and comfortable features, ensuring that brides can dance the night away in comfort and style. Vintage Bridal Wear, Boho Bridal Wear, and Destination Weddings Vintage bridal wear, boho bridal wear, and destination weddings represent unique and alternative trends within the market.
In summary, for the perfect wedding day look, brides can choose from an array of stunning options, such as a designer bridal gown, wedding saree, or a beautifully crafted bridal lehenga. Whether you're envisioning a romantic bridal wear or a chic lace wedding dress, the options are endless. Pair your gown with a delicate bridal headpiece, an elegant bridal belt, or a sparkling wedding tiara for the ultimate finishing touch. A bridal sash, bridal clutch, or bridal wrap can complement your style, while a bridal bolero or bridal shawl adds warmth and sophistication. For a casual or destination wedding dress, a lightweight beach wedding dress offers comfort and elegance. Don't forget the accessoriesâa bridal comb, bridal hairpin, or a whimsical bridal fascinator will complete your look. Bridesmaids can also shine in a stylish bridesmaid dress, while the flower girl dress adds a touch of charm. With a range of options from wedding tuxedo to wedding corset, every detail from head to toe is thoughtfully designed for the big day.
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Market Scope |
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Report Coverage |
Details |
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Page number |
193 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.6% |
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Market growth 2025-2029 |
USD 15.2 billion |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
3.2 |
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Key countries |
US, China, Germany, UK, Canada, Japan, France, India, South Korea, and Italy |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Distribution Channel
9 Market Segmentation by Product
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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