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The casino gaming market size in US is estimated to grow at a CAGR of 4.53% between 2022 and 2027. The casino gaming market size in US is forecast to increase by USD 13.26 billion. The growth of the market depends on several factors, including growth in the spending capability of customers, an increase in penetration of online casino gaming, and the easing of government regulations.
This casino gaming market report in US extensively covers market segmentation by type (commercial, tribal, limited stakes, and iGaming) and platform (traditional and online). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growth in the spending capability of customers is notably driving the market growth, although difficulties in securing online payments may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growth in the spending capability of customers is notably driving the US Casino Gaming Market growth. The increase in the number of dual-income households reflects the high disposable income per capita in the United States. This has increased the affordability of high-end products and the purchasing power of customers in developed countries. In addition, the number of working women around the world has increased significantly. In 2022, more than 57% of U.S. women will be employed, and 70% of women with children under the age of 18 will be employed. This will lead to higher income levels for individuals, allowing them to spend more on leisure activities such as casino gaming. It is also a status symbol for high-income people.
In recent years, the demand for casino games has continued to increase due to the increase in game types. Online casino games were disliked due to low prices, limited visibility, and high risk. However, the casino gaming market in US is expected to witness significant growth during the forecast period, owing to rising revenue levels and increased investment by providers in online platform security.
Public /image enhancement is a key trend influencing the US Casino Gaming Market growth. The market is facing the challenge of deteriorating public /image. Some states prohibit gaming for moral or religious reasons. The market is also believed to be dominated by scammers. To overcome these challenges, the country's government monitors the market to ensure the legitimacy of providers and provide players with a level playing field so that players can feel safe and confident online.
Another way to combat the negative /image of the market is to increase donations to social welfare and development activities. Therefore, such factors are expected to drive the growth of the market during the forecast period.
The difficulties in securing online payments are challenging the US Casino Gaming Market growth. Most casino gaming companies accept payment by credit or debit card. Because the security and confidentiality of their customer's financial information are important, these companies have to comply with the Payment Card Industry Data Security Standard (PCI-DSS). PCI-DSS sets the standard for protecting cardholder data and information to reduce financial fraud via credit and debit cards.
In the event of financial fraud or card hacking, both lottery companies and customers suffer huge losses. To avoid such incidents, many lottery companies opt for digital security services. For example, security solutions provider Thales Solutions offers end-to-end payment card data encryption for casino gaming companies. However, security budgets vary from company to company, so not all casino gaming companies can implement external security services. Therefore, online payment safety poses a serious challenge to the market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Casino Gaming Market in US Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Angel Group Co. Ltd: The company is involved in the manufacturing and distribution of different gaming products, AI and optical recognition systems, RFID reading systems, OEM, and novelty products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the commercial segment will be significant during the forecast period. One of the major players in the US casino gaming market is commercial casinos. These facilities offer a variety of gaming options, from traditional table games such as blackjack, roulette, and craps to the latest video slots and poker machines. Some commercial casinos also include luxury hotels, restaurants, and entertainment venues to provide guests with a complete entertainment experience. The success of US commercial casinos depends on their ability to attract a wide range of customers. Some casinos cater to high rollers and offer dedicated VIP areas and high-stakes games, while others focus on casual players with lower minimum stakes and a more relaxed atmosphere. Additionally, many commercial casinos have introduced loyalty programs that reward repeat customers with perks such as free games, free meals, and hotel stays.
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The commercial segment was valued at USD 20.42 billion in 2017 and continued to grow until 2021. The growth of commercial casinos in the US can also be attributed to the adoption of technology. Many casinos have integrated digital gaming options such as online slots and mobile betting to appeal to younger audiences who prefer gaming on mobile devices. In addition, advances in gaming software are making casinos more immersive and visual. Therefore, the factors mentioned above are expected to drive the growth of the commercial segment of the US Casino Gaming Market during the forecast period.
The casino gaming market in US report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio classifies the casino gaming market in US as part of the global casinos and gaming market within the overall global hotels, restaurants, and leisure market. The parent global casinos and gaming market include products and companies operating in casino and gaming establishments and operations. Markets include independent casinos, casino hotels, riverboat casinos, bingo halls, slot machine manufacturers, lottery services, internet gambling services, and betting services.
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Casino Gaming Market Scope in US |
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Report Coverage |
Details |
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Page number |
131 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.53% |
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Market growth 2023-2027 |
USD 13.26 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
3.5 |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Angel Group Co. Ltd., Bet365 Group Ltd., Caesars Entertainment Inc., Churchill Downs Inc., DraftKings Inc., Eclipse Gaming Systems, Entain Plc, Everi Holdings Inc., Fertitta Entertainment Inc., Incredible Technologies Inc., International Game Technology plc, INTRALOT SA, Kindred Group Plc, Konami Group Corp., Light and Wonder Inc., PENN Entertainment Inc., PlayAGS Inc., Rye Park LLC, Universal Entertainment Corp., and Aristocrat Leisure Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Platform
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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