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The casino gaming market size is estimated to grow at a CAGR of 4.86% between 2022 and 2027. The market size is forecast to increase by USD 65.63 billion. The growth of the market depends on several factors, including growth in the spending capability of customers, increase in penetration of online casino gaming, and growing popularity of online gambling.
This casino gaming market report extensively covers market segmentation by type (land-based casino gaming and online casino gaming), product (slot machines, lottery ticket machines, electronic roulette, multiplayer game stations, and gaming servers), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growth in the spending capability of customers is notably driving the market growth, although difficulties in securing online payments may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growth in the spending capability of customers is notably driving the casino gaming market growth. The increase in the number of dual-income households reflects the high disposable income per capita in the world. This has increased the affordability of high-end services such as casino games and the purchasing power of customers in developed countries. In addition, the number of working women around the world has increased significantly. This will lead to higher income levels for individuals, allowing them to spend more on leisure activities such as sports betting. It is also a status symbol for high-income people.
In recent years, the demand for casino games has continued to increase due to the growth in game types. Online casino games were disliked due to low prices, limited visibility, and high risk. However, owing to rising revenue levels and increasing investment by providers in online platform security, the market is expected to witness significant growth during the forecast period.
Increasing use of social media marketing is a key trend influencing the casino gaming market growth. Casino operators (both online and offline) use social media marketing strategies to attract customers. With the prevalence of smartphones and improved internet connectivity, the use of social media platforms such as Facebook, Instagram, and Twitter is increasing worldwide. Providers are also aware of the power of these social media platforms and employ innovative marketing strategies to promote gaming activities and casinos.
Social media platforms such as Facebook, Twitter, Pinterest, Instagram, and YouTube are very popular and widely used by consumers. Social media marketing has lesser restrictions compared to traditional marketing methods. Thus, it has become a popular and beneficial means of advertising and brand promotion for casinos. Casino operators, both offline and online, including big gaming and entertainment companies providing a huge portfolio of entertainment products, are increasingly using these social networking platforms to promote casino games as well as create awareness and interest amongst consumers. Raising awareness conveying gaming as a glamorous, exciting, and fun activity; encouraging new users to try new products; and brand engagement is the major objectives of social media marketing and promotion of casinos. Social media marketing has become a widely used strategy by vendors due to the limited limitations of social media platforms to provide alerts on responsible gaming information. This has a positive effect on the market.
Difficulties in securing online payments are challenging the casino gaming market growth. Most casino gaming companies accept payment by credit or debit card. Because the security and confidentiality of customer financial information are important, these companies must comply with the Payment Card Industry Data Security Standard (PCI DSS). PCI DSS sets the standard for protecting cardholder data and information to reduce credit and debit card financial fraud.
Both lottery companies and customers suffer huge losses due to financial fraud and card hacking. To avoid such incidents, many lottery companies opt for digital security services. However, security budgets vary from company to company, so not all casino gaming companies can implement external security services. Therefore, online payment security is likely to pose serious challenges to the market and hamper its growth during the forecast period.
The casino gaming industry analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Casino Gaming Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ADP GAUSELMANN GMBH: The company offers different types of gaming software, manufactures gaming machines, and operates casinos and gaming venues.
The casino gaming industry analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the land-based casino gaming segment will be significant during the forecast period. The land-based casino gaming segment is an important source of entertainment for many consumers. Land-based casino games from around the world are available, from classics like blackjack and roulette to more modern games like poker and craps. These casinos have become tourist hotspots, with people from all over the world coming to experience the excitement and luxury that these casinos have to offer.
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The land-based casino gaming segment was valued at USD 182.59 billion in 2017 and continued to grow until 2021. One of the main advantages of land-based casinos is the atmosphere. Neon lights, slot machine sounds, and excitement in the air give players a unique and immersive experience. The physical aspects of these casinos also enhance the overall experience as they allow people to socialize and socialize with others.
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North America is estimated to contribute 37% to the growth of the global casino gaming market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America is one of the major regions for the market. The region has a vibrant and mature casino industry with a wide variety of traditional and modern casino games. North America is characterized by a concentration of casinos with different gaming options, such as land-based casino games and online casino games. The North American casino industry is highly profitable and contributes to the economic growth of the region as a whole. The market in this region has experienced steady growth over the years, driven by increasing demand for entertainment and leisure activities. Such factors are therefore expected to drive the growth of the market over the forecast period.
In 2020, the COVID-19 outbreak had various impacts on the market. The 2020 pandemic caused several governments across the world to impose lockdowns to curb the spread of the virus. In 2020, lockdowns following the outbreak of the pandemic led to casino closures; the gaming industry was disrupted as demand for online casinos surged, driven by technological improvements and legal changes such as online legalization. Gaming is fueling the growth of online casino gaming in the world. As more and more countries introduce regulations, online gambling is expected to grow globally as people download more online casino games, increasing revenue streams for online casino games overall. Thus, the market is expected to grow at a considerable rate during the forecast period.
The casino gaming market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global casino gaming market as a part of the global casinos and gaming market within the overall global hotels, restaurants, and leisure market. The parent global casinos and gaming market include products and companies operating in casino and gaming establishments and operations. Markets include independent casinos, casino hotels, riverboat casinos, bingo halls, slot machine manufacturers, lottery services, internet gambling services, and betting services.
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Casino Gaming Market Scope |
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Report Coverage |
Details |
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Page number |
172 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.86% |
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Market growth 2023-2027 |
USD 65.63 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
3.45 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
North America at 37% |
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Key countries |
US, Canada, China, France, and Germany |
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Competitive landscape |
Leading vendors, market positioning of vendors, competitive strategies, and industry risks |
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Key companies profiled |
Abbiati Casino Equipment S.r.l., ADP GAUSELMANN GMBH, AMATIC Industries GmbH, APEX pro gaming s.r.o, Aristocrat Leisure Ltd., Caesars Entertainment Inc., Eclipse Gaming Systems, Everi Holdings Inc., Incredible Technologies Inc., Interblock dd, International Game Technology plc, Jackpot Digital Inc., Konami Group Corp., Light and Wonder Inc., NOVOMATIC AG, PlayAGS Inc., Pockaj d.o.o., Rye Park LLC, TCSJOHNHUXLEY, and Universal Entertainment Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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