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The children shoes market size is estimated to grow by USD 5.55 billion at a CAGR of 8.51% between 2023 and 2028. The market is experiencing a significant surge in demand due to increasing parental focus on their children's comfort and style. Vendors are responding to this trend by expanding their direct-to-consumer (D2C) channels, allowing for greater accessibility and convenience for customers. Furthermore, the growing preference for online shopping has accelerated the adoption of D2C models in the children's footwear industry. Brands are investing in digital marketing and e-commerce platforms to reach consumers directly and offer personalized shopping experiences. This shift towards D2C and online retail is expected to continue, as consumers seek greater convenience and customization in their purchasing decisions.
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The market is a significant sector in the global apparel industry, catering to the unique needs of young consumers. The market is driven by the increasing awareness of foot health and the desire for fashionable footwear among children. Feet are susceptible to various infections, injuries, and environmental factors such as dirt, dust, water, mud, and climatic conditions. Therefore, children's footwear must provide comfort, protection, and durability. Principal consultants and analysts emphasize the importance of quality fortification, design, and material innovation in children's footwear. Branded providers dominate the market, offering personalized shoes to cater to the diverse needs of customers. However, the market also faces challenges from counterfeit items, which compromise the safety and health of children. Raw ingredients used in children's footwear, such as leather, synthetic materials, and natural fibers, must be of high quality to ensure skin comfort and prevent allergic reactions. Parents are the primary buyers of children's footwear, and sales are influenced by factors such as fashion trends, price, and brand reputation. The market is expected to grow significantly in the coming years, driven by these factors and the increasing focus on children's health and well-being. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rise in demand for children’s designer footwear is notably driving market growth. Fearne Cotton's Boots Mini Club caters to the demand for designer children shoes in the global market. The generation gap between parents and kids influences the children shoe market, with the working population prioritizing comfort and durability for their kids' footwear. High-quality materials such as leather, textiles, and synthetics with sole, heel, laces, and straps made of organic material are preferred.
Furthermore, designer labels and limited edition collections attract consumers worldwide, with vendors showcasing their offerings at fashion shows, trade exhibitions, and trade fairs. The ongoing logistic market challenges due to the outbreak and lockdown have led to a shift towards e-commerce platforms for sales. Footwear brands continue to launch new products using raw materials that cater to evolving consumer preferences and living standards. For instance, Bata, a leading vendor, offers Disney-themed children shoes that are both stylish and comfortable. Thus, such factors are driving the growth of the market during the forecast period.
The introduction of smart shoes is the key trend in the market. Fearne Cotton, a popular media personality, has highlighted the growing trend towards smart children shoes in the market. The Boots Mini Club, a leading retailer, reports a significant generation gap in the preference for children shoes, with Western lifestyle influences driving the demand for shoes with advanced features. The working population is increasingly focusing on the health and well-being of their kids, leading to an increase in the demand for shoes with soles that offer better grip and heels that ensure proper posture.
Furthermore, Smart children shoes, with their laces, straps, and cloth made from organic material, are gaining popularity due to their e-commerce availability and the outbreak of the logistic market during the lockdown. Exporters have been quick to adapt, with factories producing new products using raw materials that cater to the changing consumer preferences. Footwear brands are continually innovating, introducing new features such as energy return technology and flexible plates that add support and stability to every move. The children shoe market is expected to grow as population living standards continue to rise, and the trend towards online shopping and e-commerce platforms shows no signs of slowing down. Thus, such trends will shape the growth of the market during the forecast period.
Growing labor costs deterring price growth is the major challenge that affects the growth of the market. The children shoes market has experienced significant changes in recent years due to various factors. Fearne Cotton's Boots Mini Club, a popular children's footwear brand, has acknowledged the importance of catering to the changing preferences of kids and the generation gap in Western lifestyle. The working population's increasing demand for comfortable and durable shoes for their children has driven the market's growth. The production of children's shoes involves several components, including the sole, heel, laces, straps, and cloth. The children shoe market's logistics have been impacted by the outbreak and subsequent lockdown, leading to disruptions in the supply chain and delays in the delivery of raw materials to factories.
Furthermore, as exporters struggle to meet the population's growing demand for children's shoes, online platforms have emerged as a viable solution. Footwear brands have responded by introducing new products made from organic materials, appealing to consumers who prioritize eco-friendly products. However, the rising labor costs, particularly in countries such as China, Indonesia, Bangladesh, and Vietnam, where many global vendors have manufacturing contracts, pose a significant challenge. Despite these challenges, the children shoe market continues to grow, driven by improving living standards and the increasing popularity of e-commerce. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG - The company offers children shoes such as sneakers, running shoes, and football shoes.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Casual shoes segment is estimated to witness significant growth during the forecast period. The market caters to the essential needs of young consumers, prioritizing the health and protection of their feet. With the increasing risk of infections from dirt, dust, water, and mud, this market focuses on providing shoes that shield children's feet from climatic conditions and injuries caused by objects.
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The Casual shoes segment was the largest segment and was valued at USD 2.25 billion in 2018. Principal consultants and analysts emphasize the importance of quality fortification, design, and material innovation in children's footwear. Premium fabrics and fashionable footwear have gained popularity among parents, who prioritize comfort and branded products for their children. Personalized shoes have emerged as a trend, offering a customized fit for each child. Providers in this market face challenges from counterfeit items, which undermine the authenticity and safety of children's shoes. Raw ingredients and skin-friendly materials are essential considerations in the production of children's shoes. Lifestyle trends, social media, and celebrity endorsements influence the sales of children's footwear, particularly in apparel lines featuring cartoon characters and smart footwear with product innovations. School and toddler footwear are significant segments of this market, catering to the specific needs of these age groups. Parents seek shoes that offer protection, comfort, and style for their children, making the children's footwear market a dynamic and growing industry.
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APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market caters to the essential needs of young consumers, focusing on protecting their feet from various environmental hazards such as infections caused by dirt, dust, water, and mud. Climatic conditions and injuries from objects are also significant concerns. Principal consultants and market analysts emphasize the importance of quality fortification, design, and material innovation in children's footwear. Premium fabrics and fashionable footwear have gained popularity among parents, with branded products and personalized shoes being preferred choices. Providers must ensure the authenticity of their products, as counterfeit items pose a risk to children's health. Raw ingredients used in the production of children's shoes must meet stringent quality standards to ensure the well-being of the skin. Sales of children's footwear are influenced by lifestyle trends, social media, and celebrity endorsements. School requirements, toddler footwear, and smart footwear with product innovations are also driving market growth. Cartoon characters and superstars are popular themes in children's footwear, catering to the diverse preferences of customers.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Childrens Footwear Market: Analysis APAC, North America, Europe, South America, Middle East and Africa - US, China, UK, France, Germany - Size and Forecast
Footwear Market: Analysis APAC, Europe, North America, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast
US - Athletic Footwear Market: by Distribution Channel, End-user, and Type - Forecast and Analysis
The market is a significant sector in the apparel industry, catering to the unique needs of young consumers. Feet are susceptible to various infections, dirt, dust, water, mud, and climatic conditions, making the demand for children's shoes essential. The Principal Consultant and Analyst highlight injuries, objects, and other hazards as primary concerns for parents. Comfort, product lines, and premium fabrics are key factors influencing sales. Design and material innovation are crucial for branded children's footwear providers, ensuring quality fortification and addressing customer preferences.
Furthermore, counterfeit items pose a challenge to the market, with raw ingredients and skin quality being critical areas of concern. Customers prioritize comfort, safety, and fashionable footwear for their children. Toddler footwear and school shoes are popular product lines, with lifestyle trends, social media, and celebrity endorsements driving sales. Cartoon characters, smart footwear, and product innovations cater to diverse customer needs. Parents seek personalized shoes to ensure a proper fit and prevent injuries. Superstars and child artists influence fashion trends, adding to the market's growth. The children's footwear industry continues to evolve, with ongoing research and development focusing on improving comfort, durability, and design.
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Market Scope |
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Report Coverage |
Details |
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Page number |
174 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.51% |
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Market growth 2024-2028 |
USD 5.55 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.67 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 45% |
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Key countries |
US, China, India, UK, Germany, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adidas AG, ASICS Corp., Authentic Brands Group LLC, Bata Brands Sarl, Bobux International Ltd., Columbia Sportswear Co., Crocs Inc., Deichmann Shoes UK Ltd., DSW Shoe Warehouse Inc., Fila Holdings Corp., Hennes and Mauritz AB, John Lewis Partnership plc, Khadim India Ltd., New Balance Athletics Inc., Nike Inc., PUMA SE, Skechers USA Inc., The Childrens Place Inc., VF Corp., and Wolverine World Wide Inc. |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
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