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The children shoes market share is expected to increase by USD 5.32 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 8.21%.
This children shoes market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers children shoes market segmentation by product (casual shoes, formal shoes, sports shoes, boots, and others), end-user (girls and boys), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and the Middle East and Africa). The children shoes market report also offers information on several market vendors, including Adidas AG, ASICS Corp., Authentic Brands Group LLC, Bata Brands Sarl, Bobux International Ltd., Columbia Sportswear Co., Crocs Retail LLC, Deichmann Shoes UK Ltd., DSW Shoe Warehouse Inc., Fila Holdings Corp, Hennes & Mauritz AB, John Lewis Partnership plc, Khadim India Ltd., New Balance Athletics Inc, Nike Inc, PUMA SE, Skechers USA Inc., The Childrens Place Inc., VF Corp., and Wolverine World Wide Inc. among others.
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Our researcher studied the historical data for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges. During the COVID-19 pandemic, the demand for children shoes market has been impacted a lot. A holistic analysis of drivers will help exact demands and refine marketing strategies to gain a competitive advantage.
Key Children Shoes Market Driver
The rise in demand for children's designer footwear is one of the major drivers impacting the children shoes market growth. Limited edition designer footwear for children is made of high-quality materials as consumers prefer the aesthetics of materials, such as leather, textiles, and synthetics and are willing to pay a premium price. Children's footwear products such as shoes, sandals, and boots that are launched under exclusive designer labels attract consumers globally. The increasing number of fashion shows, trade exhibitions, and trade fairs motivates the manufacturers of designer footwear collections to launch new products or collections. Vendors in the global children shoes market often exhibit their collections at such events. Vendors charge a premium price for children's designer footwear collections. For instance, Bata, one of the prominent vendors, offers a range of Disney footwear such as shoes, sandals, and flip-flops that feature different Disney characters.
Key Children Shoes Market Trends
The introduction of smart shoes is one of the major trends influencing the children shoes market growth. Since the introduction of smart shoes, the global children shoes market has witnessed an increase in the demand for smart shoes. This is mostly due to the increasing adoption of smart products and accessories among children, particularly in developed countries, increasing participation in sports, growing concerns about fitness from an early age, and engagement in fitness and sports activities. Smart shoes help users based on the manner of performing physical activities. For instance, the Grade School UA Curry 7 kids basketball shoes from Under Armour Inc. are equipped with UA HOVR technology that returns the energy when the user is moving faster, besides having Micro G cushioning, which keeps the user's first step and every cut more explosive, and flexible plates that add support and stability to every move. Smart shoes are built to offer comfort and enhance the performance of users. Hence, the increasing use of smart shoes among children will propel the growth of the global children shoes market during the forecast period.
Key Children Shoes Market Challenge
Growing labor costs deterring price growth is one of the major challenges influencing the children shoes market growth. Labor costs have been one of the prominent operational challenges for regional and global players in the children shoes market. Global players in the market, such as Nike and Adidas Group, have manufacturing facilities in different countries. These companies face a lot of variations in labor costs as they vary from country to country. Also, countries in APAC, such as China, Indonesia, Bangladesh, and Vietnam, have manufacturing contracts with global vendors in the global children shoes market. Labor wages in China have grown rapidly over the past ten years. For instance, Nike, which manufactures shoe products in its Asian manufacturing facilities located in China, Indonesia, and Vietnam, faced an increase in labor costs, which increased the overall production costs. Labor costs in developed economies such as the US, the UK, and Germany are relatively higher when compared with those in developing countries such as China and India. Therefore, global players that have facilities in developed countries are now relocating to regions where the labor cost is relatively low. Thus, Technavio estimates that domestic players with superficial financial investments in developed regions suffer the most owing to high labor costs.
This children shoes market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global children shoes market as a part of the global footwear market within the global textiles, apparel, and luxury goods industry. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the children shoes market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the children shoes market encompasses successful business strategies deployed by the key vendors. The children shoes market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from the COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.
The children shoes market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our In-house experts produce extensive information on the value chain and parent market of the children shoes market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insights and profits and also optimization and evaluation of business strategies. The players across the value chain include selective data and analysis from entire research findings as per the scope of the report.
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38% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for the children shoes market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Rising disposable incomes of people, rising birth rates, and growing urbanization will facilitate the children shoes market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID-19 Impact and Recovery Analysis
The outbreak of COVID-19 severely impacted retail operations in APAC in 2020. Several global and local footwear brands in APAC, such as Nike Inc., Adidas AG, Gucci, and Bata India Ltd, were concerned about short-term cash flows, supply chains, health and safety, and customer demand in 2020. Furthermore, to contain the spread of the disease in 2020, several governments, including those in China, India, Japan, and South Korea, imposed lockdowns, forcing retailers in these regions to either work with a reduced workforce or temporarily shut down their stores as per government guidelines in the first two quarters of 2020.
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The children shoes market share growth in the casual shoe segment will be significant during the forecast period. Consumer preferences for stylish and trendy shoes for various occasions, as well as an increase in the number of products offered by manufacturers, are expected to drive the growth of the segment during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the children shoes market size and actionable market insights on the post-COVID-19 impact on each segment.
Children Shoes Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.21% |
Market growth 2022-2026 |
$5.32 billion |
Market structure |
Fragmented |
YoY growth (%) |
7.73 |
Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
Performing market contribution |
APAC at 38% |
Key consumer countries |
US, China, India, UK, Germany, and France |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
adidas AG, ASICS Corp., Authentic Brands Group LLC, Bata Brands Sarl, Bobux International Ltd., Columbia Sportswear Co., Crocs Retail LLC, Deichmann Shoes UK Ltd., DSW Shoe Warehouse Inc., Fila Holdings Corp, Hennes and Mauritz AB, John Lewis Partnership plc, Khadim India Ltd., New Balance Athletics Inc, Nike Inc, PUMA SE, Skechers USA Inc., The Childrens Place Inc., VF Corp., and Wolverine World Wide Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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