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The presence of multilingual employees in MNCs and the emergence of English as the business language for most companies is driving the demand for English language learning in China and Japan. This will have a positive impact on the growth of the test preparation market in China during the predicted period. The incorporation of English language learning in course curriculum of schools will ensure the suitability of students for future employment requirements. This, in turn, will boost the demand for English speaking teachers. Many students are trying to qualify English language-based examinations such as TOEFL and TOEIC to pursue higher studies from foreign universities and colleges. This encourages them to enroll in English test preparation programs, which in turn, will fuel the growth of the market. According to the test preparation market analysis, Technavio’s market research analysts predict that this market will grow at a CAGR of more than 16% by 2021.
Technological advancements are largely witnessed in test preparation services. The introduction of virtual learning platforms is one of the key test preparation market trends that will gain traction in the test preparation market in China for the next four years. Virtual platforms offer online access to various test preparation materials and test preparation tutoring, which will be one of the major factors propelling their adoption.
The test preparation market in China is characterized by the presence of many vendors. Vendors offer test preparation programs with varying prices. These test preparation programs depend on the kind of products and services included in the package. Many vendors offer only practice tests and exam simulators as a part of the program package.
Key vendors in this market are -
Other prominent vendors in the market include ATA, EIC Education, Global Education & Technology, Manhattan Review, TAL Education, Tutors in China, Chuanke, and Xiaozhan Jiaoyu.
Based on the test preparation industry statistics, the assessment segment accounted for the majority of market shares during 2016 due to the increasing demand for examinations. The segment will continue to grow during the estimated period due to the rising preference of Chinese students towards pursuing their education in foreign universities.
The higher education segment in China contributed to the maximum shares during 2016 due to the increasing enrollment in test preparation programs. This will enable students to qualify in various competitive international or domestic examinations. The segment will continue to grow in the forthcoming years due to the rising interest towards graduate and post-graduate degrees.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research methodology
PART 04: Introduction
PART 05: Market outline
PART 06: Market landscape
PART 07: Market segmentation by learning model
PART 08: Market segmentation by end-user
PART 09: Decision framework
PART 10: Drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
PART 13: Key vendor analysis
PART 14: Other prominent vendors
PART 15: Appendix
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