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The cleansing lotion market size is estimated to grow at a CAGR of 5.69% between 2023 and 2028. The market size is forecast to increase by USD 2,255.57 million. Our report examines historic data from 2018 to 2022, besides analyzing the current market scenario.
Increasing demand for beauty products is notably driving the market growth. A significant increase in the beauty-conscious population base across the world is expected to contribute to the growth of the global cleansing lotion market. Developed regions are witnessing a growth in the sales of cleansing lotions, owing to the high spending per capita income of consumers on BPC products. Furthermore, this increase in the demand for BPC products globally has prompted vendors to establish their businesses in developing countries, thereby driving the growth of the cleansing lotion market. Some examples of vendors that operate in developing countries include Estee Lauder, L and Oreal, and Unilever. They provide a wide range of cleansing lotions. Therefore, the growth in demand for beauty and skincare products will drive the growth of the market during the forecast period.
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Increasing demand for organic cleansing lotions is an emerging trend shaping the market growth. The demand for organic products is rising, due to customer concerns about health and safety. Customers prefer organic BPC products. Organic products are considered healthy and chemical-free products, as they are made from ingredients that are produced organically. Further, organic products are exclusively made from the extracts of seeds and plants that are grown organically. The manufacturers of organic cleansing lotions offer their products on online portals and use social media platforms to create awareness.
For instance, Bio Veda offers BIO BERBERRY HYDRATING CLEANSER 120ML through its online portal. The manufacturers of BPC products have started replacing artificial and other synthetic ingredients with natural and organically grown ingredients, which is expected to drive the growth of the global cleansing lotion market during the forecast period.
Large investments needed to sustain consumer loyalty are a significant challenge hindering market growth. The global cleansing lotion market is competitive owing to the presence of several small and large companies. Several substitutes for cleansing lotions are available in the market, which are inexpensive when compared to cleansing lotions. To maintain their market shares and sustain themselves in the competitive market, companies are investing in brand-building activities and improving customer loyalty. To this end, many companies have started offering discounts and free trial products to influence customers. Vendors are also making significant investments in promoting cleansing lotions through several advertisements, which are increasing their expenses.
Moreover, the large investments that are required to improve consumer loyalty and expand the consumer base adversely affect the profit margins of cleansing lotion manufacturers. Such factors lead to the decline of businesses and hamper the growth of the global cleansing lotion market.
The offline segment is estimated to witness significant growth during the forecast period. The offline segment includes the sales of cleansing lotions through various stores, such as departmental stores, supermarkets, hypermarkets, speciality stores, and exclusive company-owned outlets. Offline is the conventional and preferred mode of distribution. Offline stores enable direct interactions between customers and retailers.
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The offline segment was the largest segment and was valued at USD 4,336.37 million in 2018. The rise in the number of speciality stores that sell personal products is increasing the sales of cleansing lotions through offline distribution channels. The speciality stores that offer a wide range of BPC products and account for a major portion of sales in the US are Sephora USA Inc. (Sephora) and Ulta Beauty Inc. (Ulta). These stores offer branded cleansing lotions that are manufactured by various vendors. The rise in the number of departmental stores, supermarkets, hypermarkets, speciality stores, and exclusive company-owned outlets will drive the growth of the offline segment of the global cleansing lotion market during the forecast period.
Cleansing lotions are used extensively in the household sector owing to their applications, such as removing dirt and grim from the face. Since the COVID-19 outbreak, the demand for skincare including face cleansers such as cleansing lotions, cleansing oil, and cleansing balms has increased. The increasing awareness about skincare products, increasing online promotional activities for cleansing lotions, and the growing trend of double cleaning are driving the demand for cleansing lotions from household end-users. Moreover, a wider range of indications, such as acne and blemishes, further increases the growth of the household segment in the global cleansing lotion market during the forecast period.
APAC is estimated to contribute 53% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The increase in online sales is one of the major factors that contribute to the growth of the regional market. Furthermore, the region is witnessing an increasing demand for organic products. Bio Veda Action Research Co. (Bio Veda) offers BIO BERBERRY HYDRATING CLEANSER 120ML, an organic cleansing lotion. Thus, the increase in online sales, a rise in the number of partnerships between vendors and distributors, and the growth of the middle-aged population with a propensity to spend on BPC products, such as cleansing lotions, will drive the growth of the market in the region. The strategic operations of established vendors, the growth of the middle-aged population segment, and an increase in the number of partnerships of vendors with distribution channels are driving the growth of the market in the region.
In addition, Japan, South Korea, China, and India are some key contributors to the growth of the regional market. The increase in the demand for premium personal products, such as cleansing lotions, will drive the growth of the market in the region during the forecast period.
In 2020, the outbreak of COVID-19 led to temporary disruptions in the supply chain and distribution channels in the cleansing lotion market globally, including in APAC. However, the initiation of large-scale COVID-19 vaccination drives in 2021 resulted in the lifting of lockdown restrictions in APAC countries. This led to the reopening of offline channels, which revived the sales of cleansing lotions in the region. Moreover, increasing advertising through social media platforms to sell skincare products, including cleansing lotions, the increasing adoption of online channels by vendors, and growing health awareness among customers are expected to drive the growth of the cleansing lotion market in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The cleansing lotion market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Cleansing Lotion Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.69% |
Market Growth 2024-2028 |
USD 2,255.57 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.31 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 53% |
Key countries |
US, China, India, Japan, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beiersdorf AG, Chanel Ltd., Colgate Palmolive Co., D R Harris and Co. Ltd., Edgewell Personal Care Co., Gary Pharmaceuticals P Ltd., Groupe Clarins, Herbacin Cosmetic GmbH, Johnson and Johnson, Kao Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Mountain Valley Springs India Pvt. Ltd., Natura and Co Holding SA, Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Himalaya Drug Co., The Procter and Gamble Co., Unilever PLC, and Zoic Pharmaceuticals Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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