Enjoy complimentary customisation on priority with our Enterprise License!
The comic book publishing market size is estimated to grow at a CAGR of 4.88% between 2022 and 2027. The market size is forecast to increase by USD 3,778.35 million. The growth of the market depends on several factors, including the growing availability of comic books on e-commerce sites, the rising demand for digital comic books, and the successful adaptation of comic books into TV serials and movies.
This comic book publishing market report extensively covers market segmentation by genre (science-fiction, manga, superhero, non-fiction, and others), platform (non-digital and digital), and geography (APAC, North America, Europe, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, View Report Sample
The growing availability of comic books on e-commerce sites is notably driving the market growth, although factors such as fluctuation in raw material prices impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing availability of comic books on e-commerce sites is notably driving market growth. One of the key reasons for the increasing adoption of comic books is the availability of comic books on e-commerce sites. Some of the key e-commerce vendors that offer e-comic books include Amazon, Alibaba Group, and others. During the forecast period, increased sales of comic books through internet distribution channels are to be a major driver for market growth.
Consumers prefer e-commerce channels mainly because these sites offer easy payment options, ensure prompt delivery, and have hassle-free return policies. Factors such as expansion by online retailers to new geographies as well as the entry of physical retailers on e-commerce platforms to explore new markets have significantly contributed to the increasing sales of comic books through online distribution channels. Hence, the high growth of e-commerce platforms will prove pivotal in the demand for and supply of comic books which in turn will drive the global comic book publishing market during the forecast period.
The growing popularity of POD is a primary trend in the comic book publishing market. There is a growing popularity for print-on-demand (POD) and digital content among consumers due to the rise in the online reading population. One of the key reasons for the increasing popularity of print-on-demand content is that it helps publishers to reduce wastage related to printing too many copies.
Therefore, this reduces the huge upfront cost of printing or inventory burden for the vendors. For instance, such as BookBaby, offer POD services owing to the benefits that they offer, such as cost-effectiveness, eliminating storage issues, and easy online availability. Hence, POD provides a huge platform for authors to showcase their work in the publishing industry. Thus, such factors are expected to drive the global comic book publishing market growth during the forecast period.
The fluctuation in raw material prices is a major challenge in the comic book publishing market. The primary raw materials used in the traditional publishing industry are paper and ink. Vendors generally buy these raw materials based on their market prices, which are agreed upon with the supplier as part of the procurement process. Most of the material used by distributors is obtained directly from suppliers and helps market players to ensure that their output remains as good as possible. The fluctuating nature of paper pulp prices, which is a major raw material used in paper production, is a significant challenge for vendors in the global comic book publishing market.
The factors influencing the prices of paper pulp in the global market are demand, inventory levels, production capacities, and competitiveness strategies taken by suppliers. In addition, geopolitical issues, such as the Russia-Ukraine war, have led to an increase in the prices of paper due to logistical constraints, trade restrictions, and other factors. The growth of the market in focus during this forecast period will be negatively impacted by uncertainty about prices and additional costs incurred by comic book publishers or marketing entities, as well as a challenge on how to share these costs with buyers.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Comic Book Publishing Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Black Mask Studios: The company's key offerings include comic books and graphic novels.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the science-fiction segment will be significant during the forecast period. The science fiction genre can be defined as a genre of fiction that generally focuses on the science and technology of the future which involve partially true and partially fictitious laws or scientific theories. This genre is expected to have significant growth due to the popular perception that reading science-fiction comic books leads to improvements in cognitive skills.
Get a glance at the market contribution of various segments View the PDF Sample
The science-fiction segment was valued at USD 3,349.85 million in 2017 and continued to grow until 2021. Due to this popular perception regarding the improvement of cognitive skills, parents encourage children to inculcate their reading habits. Hence, such factors are expected to increase the demand for science-fiction comic books. There is a growing trend of science-fiction comic books venturing into online platforms by launching websites and other online services and comic apps. Furthermore, factors such as The emergence of e-reading apps such as Kindle; the increase in the use of iPads, tablets, and smartphones; and high discounts on e-books are expected to drive the sales of this segment which in turn will boost the global comic book publishing market growth during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
APAC is estimated to contribute 65% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. One of the main reasons for the significant growth of l comic book publishing market is the rising production and popularity of anime in the region.
In 2020, during the COVID-19 pandemic, the growth of the global comic book publishing market witnessed a significant slowdown due to the closure of bookshops in many APAC countries for several weeks or months, resulting in a sharp decline in demand for traditional publishing in 2020-2021, as people preferred e-books to avoid catching COVID-19. Nevertheless, in 2021, the introduction of a large-scale vaccination program was able to lift lockdowns and travel restrictions resulting in bookstores reopening and publishing resuming their activities. This should have a positive impact on the market over the forecast period.
The comic book publishing market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global comic book publishing market as a part of the global publishing market within the global media market. The global publishing market covers products and companies engaged in publishing newspapers, magazines, and books in print or electronic formats. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Comic Book Publishing Market Scope |
|
Report Coverage |
Details |
Page number |
158 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.88% |
Market growth 2023-2027 |
USD 3,778.35 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.07 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 65% |
Key countries |
US, Japan, South Korea, China, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
AfterShock Media, Ahoy Comics LLC, Archie Comics Publications Inc., Aspen MLT Inc., Black Mask Studios, Boom Entertainment Inc., Creative Mind Energy LLC, DMG Entertainment Inc., Dynamic Forces Inc., Embracer Group AB, Fantagraphics, Humanoids Inc., Idea and Design Works LLC, Image Comics Inc., Lion Forge Animation, Rebellion Group Holdings Ltd., Scout Comics and Entertainment Holdings Inc., The Walt Disney Co., Warner Bros Discovery Inc., and Zenescope Entertainment Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Genre
7 Market Segmentation by Platform
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.