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The comic book market size is estimated to grow at a CAGR of 4.54% between 2023 and 2027. The market size is forecast to increase by USD 3,084.21 million. The growth of the market depends on several factors, including the success of TV shows and movies based on comic books, the growing e-commerce industry, and the increasing demand for digital comic books.
This comic book market report extensively covers market segmentation by type (non-digital and digital), product type (hard copy, e-book, and audiobooks), and geography (APAC, North America, Europe, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The success of TV shows and movies based on comic books is notable driving the market growth, although factors such as the integration issues associated with digital comic books may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing popularity of Indie comics is a primary trend in the comic book market. The rise of the Indie comic in the global comic book industry has been phenomenal in recent years, and it is expected to continue driving the growth of the global comic book market during the forecast period. Indie comics are a type of comic that's independent and self-published or is being distributed by tiny, independent publishers focused on specific stories and contents, often dealing with societal norms but also representing a broad range of opinions and communities. One of the primary drivers of the Indie comic is the democratization of publishing, enabled by digital platforms.
Moreover, Indie comics are also gaining popularity because of their innovative storytelling and exploring new art styles that resonate with their audiences. This has resulted in an increase in readership from casual readers to comic book enthusiasts. The rise of the Indie comic will have a positive impact on the growth of the global comic book market during the forecast period.
The integration issues associated with digital comic books are a major challenge in the comic book market. The effective utilization of a digital comic book platform requires its integration with various channels. This can incur high implementation costs. Comic book vendors need to invest a substantial amount of time and money in the software coding required for the effective integration of digital comic books. Moreover, customers should have the possibility to be provided with customer support by comic book merchants for the efficient operation of these Integrated Platforms. These factors are making it difficult for publishers to make comic books available in digital form.
In addition, the comic book vendors offering mobile applications for comic books need to invest heavily in the development of applications. The integration issues associated with such applications can lead to the crashing of pages and errors while loading, which can ruin the brand reputation of comic book publishers. Also, the providers of operating systems constantly update their offerings, due to which comic book applications need to upgrade their applications continuously to avoid integration issues. Hence, such integration issues are anticipated to limit the growth of the global comic book market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Comic Book Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Archie Comics Publications Inc. - The company offers comic books such as Archie's modern classics mania, Archie and Friend's endless escapes, and Archie Decades.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the non-digital segment will be significant during the forecast period. Even as digital comics grow rapidly, it is important to note that the segment of Non Digital Comics holds a considerable share in the global market, and demand for these types of comics has also increased significantly during this period. Non-digital comics refer to printed comic books, which can be purchased in comic bookstores and online platforms such as Amazon.
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The non-digital segment shows a gradual increase in the market share of USD 6,262.91 million in 2017 and continued to grow by 2021. Demand for comics that do not exist digitally has also increased globally on the back of increasing interest in anime and related manga. Even though the print comic books segment may no longer be the dominant form of comic book consumption, it still holds a significant market share in the global comic book market. With the increasing demand for digital comic books, the non-digital segment is expected to lose its market share during the forecast period.
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APAC is estimated to contribute 72% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The Asia Pacific region has become the most important geographical segment of the global comic book market and is expected to grow at a significant rate over the forecast period. The increasing demand for manga and anime content has been a key driver of growth in the Asia Pacific comics market. In the region, Japanese manga has been popular for a long time and today they have gained popularity all over the world. The primary source of revenue in the region is attributed to the production and popularity of anime, which will increase the market growth in this region during the forecast period.
The publishing sector in the region was severely affected by the COVID-19 pandemic in 2020, and adequate measures were put in place to contain its spreading. However, large-scale vaccination drives by various governments in the region in 2021 resulted in the lifting of travel restrictions. Moreover, the opening of bookstores and the resumption of activities in the publishing sectors provided growth momentum to the regional market in the second half of 2021. Also, the region witnessed increased sales of comic copies owing to the attraction toward the anime industry. The growing number of publishers and distributors, growing adoption of online distribution channels, and increasing demand for manga are expected to fuel the growth of the regional market during the forecast period.
The comic book market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the Comic Book Market as a part of the global publishing market within the overall global media market. The parent global publishing market covers products and companies engaged in publishing newspapers, magazines, and books in print or electronic formats. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
Comic Book Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.54% |
Market growth 2023-2027 |
USD 3,084.21 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.1 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 72% |
Key countries |
US, Japan, South Korea, China, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Akita Publishing Co. Ltd., Archie Comics Publications Inc., DMG Entertainment Inc., Drawn and Quarterly, Dynamic Forces Inc., Embracer Group AB, Fantagraphics, Futabasha Co. Ltd., Hakusensha Inc., IDW Media Holdings Inc., Image Comics Inc., Kodansha Ltd. , Lion Forge Animation, News Corp., PANINI S P A, POP Media Holdings, Shogakukan Co. Ltd., The Walt Disney Co., Titan Publishing Group Ltd., and Warner Bros Discovery Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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