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The comic book market size is estimated to increase by USD 3.25 billion at a CAGR of 4.6% between 2023 and 2028. The market's expansion hinges on various elements: the triumph of television shows and films derived from comic books, the flourishing e-commerce sector, and the rising appetite for digital books. The popularity and profitability of TV series and movies adapted from book narratives have significantly influenced market growth. Concurrently, the thriving e-commerce industry has provided a robust platform for the distribution and sale of book-related merchandise. Additionally, the shift towards digital media consumption has spurred demand for digital books, reflecting evolving consumer preferences. These factors collectively contribute to a dynamic market landscape, where entertainment trends, digital innovations, and retail strategies intersect to shape the industry's trajectory.
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The market experiences robust growth due to the enduring popularity of comic books across various genres such as superhero tales, fantasy stories, and contemporary fiction, appealing to diverse audiences including kids and adults. Key players like Marvel and Manga drive innovation with continuing developments, enhancing the reading experience. However, challenges like truck driver shortages, lack of freight capacity, and congested ports impact distribution. Events like the San Diego Convention Center and Comiket foster community engagement, while independent bookstores remain pivotal in the comic book market ecosystem. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The success of TV shows and movies based on comic books is notable driving the market growth. The popularity of movies and TV shows that depict the story of comic books is accelerating the growth of the global market. When television and movies gain wider audiences, they increase interest in existing comic books that have been adapted as such, increasing sales and revenue for publishers and retailers.
Moreover, the success of the adaptations will also encourage publishers to produce more content in both print and electronic formats so that it is attractive to a wider audience. Furthermore, the market for comics worldwide is estimated to grow further in the course of the forecast period as more adaptations are reviewed with positive reviews and enjoyed by audiences.
The growing popularity of Indie comics is a primary trend in the market. The rise of the Indie comic in the global comic book industry has been phenomenal in recent years, and it is expected to continue driving the growth of the global market during the forecast period. Indie comics are a type of comic that's independent and self-published or is being distributed by tiny, independent publishers focused on specific stories and contents, often dealing with societal norms but also representing a broad range of opinions and communities. One of the primary drivers of the Indie comic is the democratization of publishing, enabled by digital platforms.
Moreover, Indie comics are also gaining popularity because of their innovative storytelling and exploring new art styles that resonate with their audiences. This has resulted in an increase in readership from casual readers to comic book enthusiasts. The rise of the Indie comic will have a positive impact on the growth of the global market during the forecast period.
The integration issues associated with digital comic books are a major challenge in the market. The effective utilization of a digital comic book platform requires its integration with various channels. This can incur high implementation costs. Comic book companies need to invest a substantial amount of time and money in the software coding required for the effective integration of digital comic books. Moreover, customers should have the possibility to be provided with customer support by comic book merchants for the efficient operation of these Integrated Platforms. These factors are making it difficult for publishers to make comic books available in digital form.
In addition, the comic book companies offering mobile applications for comic books need to invest heavily in the development of applications. The integration issues associated with such applications can lead to the crashing of pages and errors while loading, which can ruin the brand reputation of comic book publishers. Also, the providers of operating systems constantly update their offerings, due to which comic book applications need to upgrade their applications continuously to avoid integration issues. Hence, such integration issues are anticipated to limit the growth of the global market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Archie Comics Publications Inc. - The company offers comic books such as Archie's modern classics mania, Archie and Friend's endless escapes, and Archie Decades.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is a dynamic ecosystem encompassing various genres like crime stories, superhero tales, fantasy stories, and supernatural romance, catering to a diverse audience including kids and fans of contemporary fiction. Key players like Marvel and Manga contribute significantly, showcasing a wide range of content. The market is influenced by factors such as the popularity of comic books among readers, the continuing developments in storytelling and art, and challenges like truck driver shortages, warehouse labor shortages, and congested ports affecting distribution. Additionally, events like the San Diego Convention Center and Comiket play a crucial role in connecting creators with communities of readers and collectors. Platforms like Diamond Comic Distributors, ComiXology, and Marvel Unlimited ensure accessibility, while independent bookstores remain essential for local communities. Despite challenges in lack of freight capacity, the comic book market thrives due to its dedicated fanbase and innovations in reading experience across various formats.
The market share growth by the non-digital segment will be significant during the forecast period. Even as digital comics grow rapidly, it is important to note that the segment of Non Digital Comics holds a considerable share in the global market, and demand for these types of comics has also increased significantly during this period. Non-digital comics refer to printed books, which can be purchased in bookstores and online platforms such as Amazon.
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The non-digital segment showed a gradual increase in the market share of USD 6.49 billion in 2018. Demand for comics that do not exist digitally has also increased globally on the back of increasing interest in anime and related manga. Even though the print books segment may no longer be the dominant form of book consumption, it still holds a significant market share in the global market. With the increasing demand for digital books, the non-digital segment is expected to lose its market share during the forecast period.
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APAC is estimated to contribute 72% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The Asia Pacific region has become the most important geographical segment of the global market and is expected to grow at a significant rate over the forecast period. The increasing demand for manga and anime content has been a key driver of growth in the Asia Pacific comics market. In the region, Japanese manga has been popular for a long time and today they have gained popularity all over the world. The primary source of revenue in the region is attributed to the production and popularity of anime, which will increase the market growth in this region during the forecast period.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is a vibrant landscape encompassing diverse genres such as superhero tales, fantasy stories, contemporary fiction, crime narratives, and supernatural romance. Catering to audiences of all ages—from kids to teens and adults—it offers collectibles with historical importance, artistic value, and sentimental appeal, attracting both collectors and casual readers alike. While independent creators and indie writers contribute significantly, traditional publishers also play a pivotal role. Comic bookstores and specialty stores provide a haven for physical comics, including floppies, collected editions, hardcovers, and trade paperbacks. Digital platforms like ComiXology, DC Universe Infinite, Marvel Unlimited, International Data Corporation, Eudicom, and Webtoon cater to the digital wave, offering all-ages comics, licensed media, and graphic novels.
Moreover, despite challenges like truck driver shortages, warehouse labor shortages, and congested ports affecting distribution, the rising income and continuing developments in reading experiences sustain the market's popularity. With the commissioning process, smart editors, and effective publicity, comic books remain a captivating medium of entertainment, bridging the gap between the printed word and the screen. Whether in digital or hard copy format, the affordability and tactile experience of comic books continues to captivate readers across the globe. The World Bank collaborated with Aldus to support initiatives in book publishing and promote literacy worldwide.
Market Scope |
|
Report Coverage |
Details |
Page number |
165 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.6% |
Market growth 2024-2028 |
USD 3.25 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.18 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 72% |
Key countries |
Japan, US, South Korea, China, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Akita Publishing Co. Ltd., Archie Comics Publications Inc., DMG Entertainment Inc., Drawn and Quarterly, Dynamic Forces Inc., Embracer Group AB, Fantagraphics, Futabasha Co. Ltd., Hakusensha Inc., IDW Media Holdings Inc., Image Comics Inc., Kodansha Ltd. , Lion Forge Animation, News Corp., PANINI S P A, POP Media Holdings, Shogakukan Co. Ltd., The Walt Disney Co., Titan Publishing Group Ltd., and Warner Bros Discovery Inc. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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