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The cranberries market size is expected to increase by USD 2.69 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 3.48%.
This cranberries market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers cranberries market segmentation by type (juice, food, fresh fruit, and others) and geography (North America, Europe, APAC, South America, and Middle East and Africa).
The medicinal qualities of cranberries play a pivotal role in driving the growth of the cranberries market. For instance, a study in June 2016, conducted by Boston University and Ocean Spray Cranberries, Inc., published in the American Journal of Clinical Nutrition, found that daily consumption of 8 ounces of cranberry juice can reduce symptomatic UTIs by 40% in women with recurrent UTIs, reducing the reliance on antibiotics. Additionally, cranberries possess antioxidant and anti-inflammatory properties that can benefit cardiovascular health, metabolism, and immune function. These attributes, including phytochemicals acting as antioxidants, combat oxidative cell damage and prevent diseases. Consequently, these health advantages are prompting consumers to incorporate cranberries into their diets, driving increased demand for the fruit and propelling the global cranberries market's growth in the forecast period.
The Cranberries Market shows an accelerating growth during the forecast period.
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Growing demand for organically cultivated cranberries is another factor supporting the cranberries market growth. Genetically modified cranberries have led to improvements in yield and productivity, which can benefit many countries in meeting their food security issues. However, increasing consumer concerns over the side effects of genetically modified cranberries have led to the increased demand for non-genetically modified cranberries. Leading companies in the food and beverage industry rely on farmers and commodity traders who produce and sell non-GMO fruits, including cranberries, to produce clean-label, nutritional, and healthy foods. More than 80% of genetically modified cranberries have been engineered to tolerate the herbicides that are used on plants. Thus, this has led to the increased use of toxic herbicides during the cultivation of these fruits. Moreover, consumer awareness about the potential health risks caused by genetically modified fruits is increasing. Thus, organically cultivated cranberries are expected to witness increased demand during the forecast period.
Logistics and distribution challenges are some of the factors hindering the cranberries market growth. The lack of collection points and adequate storage and warehouse facilities can negatively affect inventory management. These challenges can lead to delays in the distribution of cranberries and can lead to the product becoming rotten, leading to wastage. This can add to the cost price of the cranberries sold to consumers. There are various intermediaries in the market, including wholesalers, commission agents, and retailers. These middlemen focus on preventing a loss in their revenue, which can result from gaps in inventory management. Thus, to maintain their order fulfillment rate, these middlemen can approach multiple vendors that produce cranberries. These logistics and distribution challenges can have a negative impact on the growth of the global cranberries market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
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To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The cranberries market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
This statistical study of the cranberries market encompasses successful business strategies deployed by the key vendors. The cranberries market is fragmented and the vendors are deploying growth strategies such as quality, packaging, and pricing to compete in the market.
Our report provides extensive information on the value chain analysis for the cranberries market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
42% of the market's growth will originate from North America during the forecast period
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US and Canada are the key markets for cranberries market in North America. Market growth in this region will be slower than the growth of the market in Europe and APAC. The presence of favorable weather conditions will facilitate the cranberries market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
With the ongoing COVID-19 pandemic, the regional cranberry market continued to witness growth as the demand for cranberries has increased since 2020. Moreover, the increase in the demand for cranberries, along with the marketing efforts undertaken by the regional cranberry industry, has brought inventories in line with demand. Consumers in the region will continue to consume and demand shelf-stable and healthy fruits, such as cranberries, during the forecast period. These factors will continue to contribute to the growth of the market.
The Cranberries market share growth by the juice segment will be significant during the forecast period.
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Cranberry juice is known to improve cardiovascular health, improve digestion, and prevent tooth decay and kidney stones. Increasing environmental concerns and the adoption of fair-trade practices are increasing the demand for organic products. Consumers are becoming concerned about the quality of the food and beverage that they consume. There is a growing demand for organic cranberry juice that is free from preservatives or artificial flavors. Additionally, obesity has become a common issue among the global population. A large portion of the population around the globe is overweight or obese. With the increasing obesity rates across the world, most end-consumers prefer to buy sugar-free beverages. such preferences will drive the segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the cranberries market size and actionable market insights on post COVID-19 impact on each segment.
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Cranberries Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.48% |
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Market growth 2022-2026 |
USD 2.69 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
2.42 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 42% |
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Key consumer countries |
US, Canada, The Netherlands, Germany, and Chile |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Badger State Fruit Processing Inc., Canneberge Quebec Inc., Cape Blanco Cranberries Inc., Cape Cod Select, Decas Cranberry Products Inc., Fresh Meadows Cranberries, Fruit dOr, Habelman Bros. Co., Honestly Cranberry, Mariana Co., Meduri Farms Inc., Michigan Cranberry Co., Muskoka Lakes Farm and Winery, New England Cranberry, Ocean Spray Cranberries Inc., Seaview Cranberries Inc., Sundance Vitamins LLC, Sunorganic Industries Pvt. Ltd., Vivial Media Holdings Inc., and Wetherby Cranberry Co. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Type
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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