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The Aronia Berries market size is forecast to increase by USD 404.9 million at a CAGR of 8.6% between 2022 and 2027. The market growth analysis depends on several factors, including the health benefits of Aronia berries, a rise in the number of private-label brands, and rising penetration of online retailing and e-commerce.
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This report extensively covers market segmentation by source (conventional and organic), distribution channel (offline and online), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
Based on source, the market is segmented into conventional and organic. The market share growth of the conventional segment will be significant during the forecast period. The term 'conventional source' refers to the most extensively utilized farming approach in the world. Farming systems that involve some element of man-made sources, such as synthetic nitrogen fertilizers or chemically generated herbicides or insecticides like glyphosate, are often considered conventional sources. Conventional farming methods consistently manage resource inputs (such as fertilizer, irrigation water, additives, and pesticides), ignoring the naturally inherent spatial heterogeneity of soil and crop conditions within fields. The homogeneous distribution of inputs results in the overutilization or underutilization of resources which affects soil fertility. Due to such factors, the segment growth will be moderate during the forecast period.
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The conventional segment was valued at USD 452.04 million in 2017 and continue to grow until 2021. The use of high-input conventional sources in farming, such as toxic pesticides, herbicides, chemical fertilizers, genetically engineered microorganisms, growth regulators, and other chemicals, has hurt soil fertility, as well as a major health and environmental consequences. The conventional segment accounts for the majority of the market share, but growth is moderate due to many negative effects on society and crops, which is expected to reduce the expansion of conventional sources in farming and affect the market during the forecast period.
The health benefits of are notably driving the market growth, although factors such as the high ownership cost may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Market Driver
The health benefits of Aronia Berries are notably driving the market growth. Growing awareness about the multiple health benefits of has increased the consumption of these berries as concentrate, fruit, and juice. are rich in various nutrients that are essential for the proper functioning of the body. They are powerful antioxidants and have higher levels of polyphenols and anthocyanins than other berry types, such as cranberries, blueberries, and grapes. They have high nutritional value and offer several health benefits. They help improve the circulation of blood and prevent the formation of free radicals that cause diabetes and cardiovascular diseases.
The high concentration of phenols in helps in the effective healing of wounds and the removal of toxic substances from the body. They are excellent anti-carcinogenic agents. The consumption of is proven to be beneficial for individuals affected by breast cancer. Therefore, the abovementioned factors will significantly contribute to the growth of the market during the forecast period.
Key Market Trend
Growing demand for plant-based beverages is the key trend in the market. An increase in the vegan population and a rise in the number of consumers shifting to vegan diets are some of the major factors that are expected to increase the demand for plant-based beverages, including these juices and concentrates, worldwide. The numerous health benefits of plant-based beverages have further fueled the demand for these products. Beverages containing are a type of plant-based beverage that contains a low amount of saturated fat and cholesterol and a high concentration of vitamins, minerals, and fibers.
The high fiber content in most plant-based beverages is extremely effective for weight loss. Plant-based beverages contain various plant compounds and antioxidants, which help prevent cognitive impairment and Alzheimer's disease. Globally, the increasing prevalence of lactose intolerance is a major factor driving the demand for plant-based beverages. Owing to the shift to plant-based beverages and a rise in veganism, the demand for beverage products with plant-based ingredients is continuously increasing. Thus, the surge in the adoption of plant-based beverages is expected to positively influence the growth of the market during the forecast period.
Key Market Challenge
One of the major challenges for the global market is the high cost of in comparison to blueberry, cranberry, and other berries. The price of one kilogram of is five times more than that of one kilogram of strawberries. The average cost of is approximately USD 7.50 per pound. High production cost, low yield, and limited plantation area are some of the major factors adding up to the cost. The average yield per Aronia bush is approximately 23 pounds in Eastern Europe.
The harvesting of these berries requires a berry harvester whose average cost is approximately USD 45,000. must be processed much quicker after the harvest in comparison to other fruits such as apples. This requires high logistic effort and a significant amount of expense. All these costs add up to the overall selling price of and result in their high cost, which, in turn, might hamper the growth of the market during the forecast period.
Key Market Customer Landscape
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bio juice - The company offers Aronia 100% fruit juice 0.75L, Aronia fruit powder, Aronia fruit tea, premium 75 g, Dried Aronia, Aronia homemade sweet, etc. Additionally, the company offers Aronia products, freeze-dried powders, and superfoods.
The market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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Europe will account for 33% of the global market share growth by 2023. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in Europe is expected to witness significant growth because of the increased demand for in different forms, such as aronia berry juices and aronia berry concentrates. The increase in demand can be attributed to the preference for healthy, organic food, a result of the growing vegan population in the region. The growing demand for superfoods, owing to their high nutritional content, is another major factor that is expected to drive the demand for aronia berries. are one of the most popular superfoods in the region. They are rich in antioxidants, anthocyanins, and flavonoids and offer several health benefits. Thus, the adoption of in the regular diets of consumers in this region has increased. This is expected to boost the growth of the market in this region during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by source, distribution channel, and region.
The market is witnessing a surge in popularity due to its association with the Rosaceae family and its rich antioxidant content. These versatile berries are finding their way into various products such as gummies, ice cream, beer, chili starters, salsa, soft spreads, jam, tinctures, extracts, and syrup, catering to health-conscious consumers.
Known for their potential health benefits, Aronia berries are increasingly used in supplements and medicinal preparations, addressing lifestyle diseases like cardiovascular ailments and circulatory problems. With high levels of vitamins A, C, and E, as well as calcium, Aronia berries are valued for their contribution to overall well-being. Nandini Roy Choudhury, a Principal Consultant in the food and beverage industry, recognizes the significance of Aronia berries in dietary supplements, offering insights into their application sectors and potential in combating free radical formation and supporting cholesterol levels.
Aronia Berries Market Scope |
|
Report Coverage |
Details |
Page number |
155 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.6% |
Market growth 2023-2027 |
USD 404.9 million |
Market structure |
Fragmented |
YoY growth (%) |
8.14 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 33% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading companies, Market Positioning of companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aronia for life, Akronia Valley, LLC, ArmedinaUSA, Aronia Ireland Ltd., Bio Poland sp. z o.o., BioActor BV, Brownwood Acres, Erbology, J&J Aronia (BC), Maes Health and Wellness LLC, Microstructure sp z oo, OPG Medic, PowerfulBerry.com, PPHU Bio Juice Piotr Michalak, Rabenhorst, Sawmill Hollow, Schadé Vineyard and Winery, TECOFOOD sp, GreenField Sp zoo Spk, and Akron Apple and Aronia Inc. |
Market dynamics |
Parent market analysis,market growth and forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Source
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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