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The global denim jeans market size is estimated to grow by USD 2.28 billion, accelerating at a Compound annual growth rate (CAGR) of 6.71%. between 2022 and 2027.
The growth of the market hinges on contemporary demands, emphasizing eco-friendly options and antimicrobial properties. Canatiba Denim Industry, a prominent denim manufacturer, addresses various application areas, bolstering the global apparel market. Denim fabric, with its substantial market value, remains a cornerstone of casual attire globally. Offline channels, such as clothing manufacturers and fashion stores, retain significance in distribution alongside the expanding presence of online channels and e-commerce platforms. Leading brands like Levi's, Lee, and Vans dominate the market with innovative denim collections and a diverse range of fits and sizes for both genders. With shifting consumer preferences, there's a surge in demand for patched and studded jeans, low-rise styles, and curve-fit options, aligning with diverse fashion trends and choices.
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The denim jeans market thrives on its versatile appeal, catering to various fashion preferences and needs. With a focus on casual wardrobe essentials, manufacturers offer a wide denim collection encompassing different styles and fit, ensuring a suitable size range for every wearer. From classic loose-fitting clothes to contemporary designs, denim jeans remain a timeless choice for everyday wear. Both exporters and importers play pivotal roles in the offline channel, ensuring global accessibility to quality work cloths crafted from durable cotton fabric, including shirts and jackets.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market. One of the major companies in the market include:
The market growth analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
American Eagle Outfitters Inc., AG Adriano Goldschmied Inc., ASOS Plc, BESTSELLER AS, Dolce and Gabbana SRL, EDWIN Europe GmbH, Esprit Holdings Ltd., Giorgio Armani S.p.A., Guess Inc., H and M Hennes and Mauritz GBC AB, Kering SA, Kontoor Brands Inc., Levi Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, Pepe Jeans SL, PVH Corp., Ralph Lauren Corp., Tapestry Inc., The Gap Inc., and G Star Raw eStore BV
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The broader global apparel market, offering a versatile range of clothing options. From work clothes to everyday shirts and jackets, denim jeans cater to various occasions, contributing significantly to the market's value. Crafted from durable denim fabric and often featuring diverse designs, patterns, and colors, denim collections appeal to consumers worldwide. Both offline and online channels play pivotal roles in distributing denim products, with exporters and importers facilitating trade across borders. The market offers an extensive selection of fitting and sizing options, including loose-fitting clothes, ensuring that consumers of all sizes find their ideal denim jeans. Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Expanding retail space is notably driving the market growth. Expansion of retail space across the globe is expected to boost the growth of the market during the forecast period. The global retail market continues to grow due to strong economic growth and urbanization. Traditional sales channels for denim jeans have been retailers, branded retail chains, and convenience stores.
Multi-brand retailers sell a variety of brands offered by vendors and allow consumers to choose from a variety of brands. Walmart and Kroger are major retailers that sell jeans through offline distribution channels. Additionally, some retailers are looking to expand their global presence. Such factors will be positive for the market growth and trends during the forecast period.
Recycling jeans from plastic and other materials is a key trend influencing the market trends. The increasing demand for clothing in the market increases its negative impact on the environment by using large amounts of resources in the form of water, chemicals, electricity, and other energy sources, leading to a scarcity of resources in the environment. Using textile waste to recycle jeans, minimizes the depletion of ecological resources and reduces dependence on scarce raw materials to make new garments.
Most suppliers, such as Levi Strauss, use materials such as plastic in their denim production. For example, in September 2021, Kontoor's Wrangler brand announced a collaboration with Infinited Fiber Company to create a regenerated, recyclable fiber for sustainable denim called Infinna. In addition, by incorporating foam dyeing technology, it reduces wastewater by more than 99%, reducing the environmental impact. Such factors are anticipated to boost the growth of the market during the forecast period
Fierce competition in the apparel industry is challenging the market growth. Despite high consumer demand for jeans, intense competition in the apparel industry has negatively impacted the demand for denim jeans. Attractive and colorful bottom wear such as dresses, leggings, athletic pants, and yoga pants occupy the largest sales space in retail stores. In recent years, sports pants and yoga pants tend to be preferred by both men and women due to their multifunctional use. Additionally, the inability of some denim manufacturers to maintain consistent product quality has led to customer disappointment. Poor quality denim is reflected in a number of issues, including early fading, wear and tear, shrinkage, and odor.
Denim quality is compromised by improper fiber processing and poor recycling techniques. These factors make consumers feel they are not getting their money's worth. In such a competitive market, fierce competition among suppliers in denim and other apparel categories will surely affect customer demand for denim jeans during the forecast period.
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This market trends and analysis report extensively covers market segmentation by end-user (men, women, and children), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and the Middle East and Africa). This market analysis and report also includes an in-depth analysis of drivers, trends, and challenges. The market continues to flourish with a diverse range of options tailored to consumer preferences. Made from sturdy cotton fabric, denim jeans are a staple in casual wardrobes globally, offering both style and durability. With an extensive selection of patterns and colors, consumers can find jeans that suit their individual tastes and fitting preferences. From classic styles to trendy designs, denim collections cater to various demographics, including baby boomers and younger generations. The market's value is driven by both offline and online channels, with exporters and importers contributing to its growth. As fashion trends evolve, denim jeans remain a timeless choice for consumers seeking comfort and style.
By End-User
The market share growth by the men segment will be significant during the forecast period. Men can be considered an important segment of the market as they represent an important consumer group for denim jeans. Popular for its durability, versatility, and comfort, men's denim jeans have become a staple in many wardrobes. Men who are fashion-conscious and value premium denim are more likely to be interested in premium denim brands.
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Men who prioritize affordability and practicality can opt for more budget-friendly brands. These brands typically offer basic denim jeans with minimal design features and are often sold in mass retailers. With style and quality, factors such as fit, size, and comfort can influence men's purchasing decisions. Brands that offer a range of sizes and fits, such as tall men and options for taller men, can appeal to a wider audience driving market growth.
The market is segmented into two categories Offline and Online sub-segment.
APAC is estimated to contribute 42% during the forecast period.
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The market in this region is expected to witness significant growth during the forecast period. Increased urbanization that has led people to adopt Western lifestyles and culture compared to other regions is expected to boost sales in the market in APAC. Steady economic development in countries such as Australia, New Zealand, Japan, China, India, Singapore, Malaysia, Vietnam, and South Korea has increased the purchasing power of consumers, making them willing to spend more money on lifestyle products. Additionally, rapid urbanization in the Asia-Pacific region has increased the demand for denim jeans. Increased urbanization leads to increased income from both households, increasing people's purchasing power for leisure activities. APAC continues to be an attractive market for denim suppliers due to its low regional penetration and high growth potential.
The denim jeans market is a dynamic landscape shaped by evolving consumer trends and preferences in fashion and beauty. Companies like Abercrombie & Fitch drive this industry with innovative denim collections, catering to diverse categories such as millennials and baby boomers. Design, color, fit, and sizing, including waistband adjusters, play pivotal roles. Parents' preferences for kids' denim and a focus on loose-fitting clothes are influential factors. Women, representing a significant population, influence choices based on occasions, while the working class contributes to the rise of business casual adoption. Product innovations, such as bootcut designs, reflect changing standards of living, creating awareness and meeting the demands of a diverse market.
The denim jeans market is deeply intertwined with consumer preferences and lifestyle choices, reflecting an individual's sense of fashion and standard of living. Fashion trends are often influenced by fashion influencers, driving the popularity of various fits such as skinny fit, tapered fit, regular fit, and athletic fit. With diverse buyers and exporters operating globally, leading brands like Levi's cater to different segments, including men's and women's wear markets. Amidst changing dynamics due to factors like lockdowns and essential services, a shift towards online channels and smartphone users is evident, impacting in-store purchases and branded store visits. The market also witnesses a rising demand for eco-friendly denim jeans and manual labor attire, reflecting evolving business strategies and end-user insights.
Industry Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2022 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.71% |
Market growth 2023-2027 |
USD 2.28 billion |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
5.89 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
American Eagle Outfitters Inc., AG Adriano Goldschmied Inc., ASOS Plc, BESTSELLER AS, Dolce and Gabbana SRL, EDWIN Europe GmbH, Esprit Holdings Ltd., Giorgio Armani S.p.A., Guess Inc., H and M Hennes and Mauritz GBC AB, Kering SA, Kontoor Brands Inc., Levi Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, Pepe Jeans SL, PVH Corp., Ralph Lauren Corp., Tapestry Inc., The Gap Inc., and G Star Raw eStore BV |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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