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Electric Shaver Market by Distribution Channel and Geography - Forecast and Analysis 2021-2025

  • Published: Jul 2021
  • Pages: 120
  • SKU: IRTNTR44266
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The electric shaver market share is expected to increase by USD 2.18 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 2.71%.

This electric shaver market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers electric shaver market segmentations by distribution channel (retail outlets and online retail) and geography (North America, Europe, APAC, South America, and MEA). The electric shaver market report also offers information on several market vendors, including Andis Co., Conair Corp., Havells India Ltd., Koninklijke Philips NV, Panasonic Corp., Shanghai Flyco Electrical Appliance Co. Ltd. , The Procter and Gamble Co., Wahl Clipper Corp., Wenzhou Iweel Electric Co. Ltd. , and Xiaomi Corp. among others.

What will the Electric Shaver Market Size be During the Forecast Period?

Electric Shaver Market Size

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Electric Shaver Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The rising interest among men in grooming is notably driving the electric shaver market growth, although factors such as rise in demand for laser hair removal may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the electric shaver industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Electric Shaver Market Driver

The rising interest among men in grooming is one of the key factors driving the growth of the global electric shaver market. The transformation in the socio-economic scenario in major countries such as the US and the UK has led to an evolution in the concepts of beauty, wellness, and grooming. These ideas, which were traditionally considered female-centric, are becoming increasingly gender-neutral. People have become more confident about embracing their individuality. The millennials are less confined by traditional gender roles and conventional norms. As the world is getting more competitive, men are also feeling the pressure to perform well in all spheres and are paying more attention to personal grooming. Marketers are capitalizing on this trend to gain market shares in the growing male grooming market. Globalization has led to the expansion of the highly educated and competitive elite class and upper middle class. The subsequent improvement in lifestyle has resulted in an increase in the demand for a range of premium grooming products such as electric shavers. Major electric shaver brands such as P&G, Panasonic, Conair, and Philips are diversifying their portfolio to include high-end products that cater to the demands of such customers.

Key Electric Shaver Market Trend

The rising trend of body hair removal will fuel the global electric shaver market growth. Besides an increase in appearance consciousness among consumers, there are several other reasons for the rise in the preference for body hair removal. For instance, the removal of hair is prescribed by religious customs such as tonsure, a traditional aspect of Christianity, Buddhism, Islam, and Judaism. Also, the demand for body hair removal is increasing among sportspersons, such as professional footballers and road cyclists. In the case of a crash or tackle, the absence of leg hair helps in cleaning the wounds and treating the injuries faster. The absence of hair reduces friction and increases comfort and effectiveness. Professional swimmers also shave the hair off their arms, legs, and torso to reduce drag and provide a heightened feel for the water by removing the exterior layer of dead skin. Some professional soccer players also shave their legs to wear shin guards to avoid or treat skin rashes efficiently if required. The increasing need for body hair removal due to reasons such as religious norms, sports activities, and surgical needs will increase the demand for shaving products such as electric shavers.

Key Electric Shaver Market Challenge

The rise in demand for laser hair removal is a major challenge for the global electric shaver market growth. The growing demand for alternative hair removal solutions such as laser technology will negatively impact the sales of electric shavers. In December 2006, the US Food and Drug Administration approved the first at-home laser hair remover developed by P&G's Gillette and Palomar Medical Technologies. Other manufacturers have also launched similar products. The rising demand for laser hair removal is due to its advantages such as long-lasting results, the option to selectively target the hair leaving the surrounding skin undamaged, less pain, and speed of the treatment.  These treatments are especially popular in developed countries due to the increased accessibility, awareness, and popularity of laser treatments. Emerging countries have seen a phenomenal increase in the availability of advanced medical laser treatments during the last few years due to the increased business expansion of leading vendors in these markets. The business partnerships, including licensing, collaboration, and franchising between vendors and healthcare clinics, have led to the establishment of many laser clinics. The increase in accessibility of advanced laser treatment will increase the adoption of laser procedures in the market, negatively affecting the market during the forecast period.

This electric shaver market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global electric shaver market as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the electric shaver market during the forecast period.

Who are the Major Electric Shaver Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Andis Co.
  • Conair Corp.
  • Havells India Ltd.
  • Koninklijke Philips NV
  • Panasonic Corp.
  • Shanghai Flyco Electrical Appliance Co. Ltd. 
  • The Procter and Gamble Co.
  • Wahl Clipper Corp.
  • Wenzhou Iweel Electric Co. Ltd. 
  • Xiaomi Corp.

 

This statistical study of the electric shaver market encompasses successful business strategies deployed by the key vendors. The electric shaver market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Andis Co. -  The company offers electric shavers such as, lithium titanium foil shaver, Profoil titanium foil shaver, cordless profoil titanium foil shaver and others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The electric shaver market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Electric Shaver Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the electric shaver market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global household and personal products market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Electric Shaver Market?

Electric Shaver Market Share by Geography

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33% of the market’s growth will originate from Europe during the forecast period. Germany, France, and UK are the key markets for electric shaver market in Europe. Market growth in this region will be faster than the growth of the market in regions.

The rising interest among men in grooming will facilitate the electric shaver market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The market in focus was heavily impacted by the COVID-19 crisis in 2020. The governments of various countries implemented restrictions to prevent the further spread of COVID-19. These restrictions included the temporary shutdown of non-essential businesses, travel bans and restrictions, adherence to social distancing guidelines, and quarantines. As a result, consumers preferred to buy essential goods rather than non-essential ones. The supply chain, production, and distribution channels of luxury products were affected during the pandemic due to the implementation of containment measures in the region. In Europe, retail stores started closing in early March 2020 and gradually started to reopen in June 2020, and by August 2020, most had reopened. Along with the reopening of the retail stores, the increasing adoption of online retailing channels is expected to drive the electric shaver market during the forecast period.

What are the Revenue-generating Distribution channel Segments in the Electric Shaver Market?

Electric Shaver Market Share

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The electric shaver market share growth by the Retail outlets' segment will be significant during the forecast period. The global electric shaver market by retail outlets is driven by the increased comfort provided by these stores that enable users to do one-stop shopping and make a brand comparison on a wide range of products. The steady rise in the number of stores, such as specialty stores, particularly in the beauty and self-care market, is the major reason for the large share of this segment.

This report provides an accurate prediction of the contribution of all the segments to the growth of the electric shaver market size and actionable market insights on post COVID-19 impact on each segment.

 

Electric Shaver Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 2.71%

Market growth 2021-2025

$ 2.18 billion

Market structure

Fragmented

YoY growth (%)

2.50

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

Europe at 33%

Key consumer countries

US, Germany, France, China, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Andis Co., Conair Corp., Havells India Ltd., Koninklijke Philips NV, Panasonic Corp., Shanghai Flyco Electrical Appliance Co. Ltd. , The Procter and Gamble Co., Wahl Clipper Corp., Wenzhou Iweel Electric Co. Ltd. , and Xiaomi Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Electric Shaver Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive electric shaver market growth during the next five years
  • Precise estimation of the electric shaver market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the electric shaver industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of electric shaver market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Personal products

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Distribution channel

    • 5.1 Market segments
      • Exhibit 15: Distribution channel - Market share 2020-2025 (%)
    • 5.2 Comparison by Distribution channel
      • Exhibit 16: Comparison by Distribution channel
    • 5.3 Offline - Market size and forecast 2020-2025
      • Exhibit 17: Offline - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 18: Offline - Year-over-year growth 2020-2025 (%)
    • 5.4 Online - Market size and forecast 2020-2025
      • Exhibit 19: Online - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 20: Online - Year-over-year growth 2020-2025 (%)
    • 5.5 Market opportunity by Distribution channel
      • Exhibit 21: Market opportunity by Distribution channel

    6 Customer landscape

    • 6.1 Customer landscape
      • Exhibit 22: Customer landscape

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 23: Market share by geography 2020-2025 (%)
    • 7.2 Geographic comparison
      • Exhibit 24: Geographic comparison
    • 7.3 Europe - Market size and forecast 2020-2025
      • Exhibit 25: Europe - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 26: Europe - Year-over-year growth 2020-2025 (%)
    • 7.4 North America - Market size and forecast 2020-2025
      • Exhibit 27: North America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 28: North America - Year-over-year growth 2020-2025 (%)
    • 7.5 APAC - Market size and forecast 2020-2025
      • Exhibit 29: APAC - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 30: APAC - Year-over-year growth 2020-2025 (%)
    • 7.6 South America - Market size and forecast 2020-2025
      • Exhibit 31: South America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 32: South America - Year-over-year growth 2020-2025 (%)
    • 7.7 MEA - Market size and forecast 2020-2025
      • Exhibit 33: MEA - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)
    • 7.8 Key leading countries
      • Exhibit 35: Key leading countries
    • 7.9 Market opportunity by geography
      • Exhibit 36: Market opportunity by geography ($ billion)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • Exhibit 37: Impact of drivers and challenges
      • 8.3 Market trends

        9 Vendor Landscape

        • 9.1 Overview
          • Exhibit 38: Vendor landscape
        • 9.2 Landscape disruption
          • Exhibit 39: Landscape disruption
          • Exhibit 40: Industry risks

        10 Vendor Analysis

        • 10.1 Vendors covered
          • Exhibit 41: Vendors covered
        • 10.2 Market positioning of vendors
          • Exhibit 42: Market positioning of vendors
        • 10.3 Andis Co.
          • Exhibit 43: Andis Co. - Overview
          • Exhibit 44: Andis Co. - Product and service
          • Exhibit 45: Andis Co. - Key offerings
        • 10.4 Conair Corp.
          • Exhibit 46: Conair Corp. - Overview
          • Exhibit 47: Conair Corp. - Business segments
          • Exhibit 48: Conair Corp. - Key offerings
        • 10.5 Havells India Ltd.
          • 10.6 Koninklijke Philips NV
            • Exhibit 53: Koninklijke Philips NV - Overview
            • Exhibit 54: Koninklijke Philips NV - Business segments
            • Exhibit 55: Koninklijke Philips NV - Key News
            • Exhibit 56: Koninklijke Philips NV - Key offerings
            • Exhibit 57: Koninklijke Philips NV - Segment focus
          • 10.7 Panasonic Corp.
            • Exhibit 58: Panasonic Corp. - Overview
            • Exhibit 59: Panasonic Corp. - Business segments
            • Exhibit 60: Panasonic Corp. - Key News
            • Exhibit 61: Panasonic Corp. - Key offerings
            • Exhibit 62: Panasonic Corp. - Segment focus
          • 10.8 Shanghai Flyco Electrical Appliance Co. Ltd.
            • Exhibit 63: Shanghai Flyco Electrical Appliance Co. Ltd.  - Overview
            • Exhibit 64: Shanghai Flyco Electrical Appliance Co. Ltd.  - Product and service
            • Exhibit 65: Shanghai Flyco Electrical Appliance Co. Ltd.  - Key offerings
          • 10.9 The Procter and Gamble Co.
            • Exhibit 66: The Procter and Gamble Co. - Overview
            • Exhibit 67: The Procter and Gamble Co. - Business segments
            • Exhibit 68: The Procter and Gamble Co. - Key News
            • Exhibit 69: The Procter and Gamble Co. - Key offerings
            • Exhibit 70: The Procter and Gamble Co. - Segment focus
          • 10.10 Wahl Clipper Corp.
            • Exhibit 71: Wahl Clipper Corp. - Overview
            • Exhibit 72: Wahl Clipper Corp. - Product and service
            • Exhibit 73: Wahl Clipper Corp. - Key News
            • Exhibit 74: Wahl Clipper Corp. - Key offerings
          • 10.11 Wenzhou Iweel Electric Co. Ltd.
            • Exhibit 75: Wenzhou Iweel Electric Co. Ltd.  - Overview
            • Exhibit 76: Wenzhou Iweel Electric Co. Ltd.  - Product and service
            • Exhibit 77: Wenzhou Iweel Electric Co. Ltd.  - Key offerings
          • 10.12 Xiaomi Corp.
            • Exhibit 78: Xiaomi Corp. - Overview
            • Exhibit 79: Xiaomi Corp. - Business segments
            • Exhibit 80: Xiaomi Corp. - Key offerings
            • Exhibit 81: Xiaomi Corp. - Segment focus

          11 Appendix

          • 11.1 Scope of the report
            • 11.2 Currency conversion rates for US$
              • Exhibit 82: Currency conversion rates for US$
            • 11.3 Research methodology
              • Exhibit 83: Research Methodology
              • Exhibit 84: Validation techniques employed for market sizing
              • Exhibit 85: Information sources
            • 11.4 List of abbreviations
              • Exhibit 86: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
            Technavio

            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
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            Electric Shaver Market market growth will increase by $2.18 bn during 2021-2025.
            The electric shaver market market is expected to grow at a CAGR of 2.71% during 2021-2025.
            Technavio has segmented the electric shaver market market by distribution channel (Retail outlets and Online retail) and geography (North America, Europe, APAC, South America, and MEA).
            Andis Co., Conair Corp., Havells India Ltd., Koninklijke Philips NV, Panasonic Corp., Shanghai Flyco Electrical Appliance Co. Ltd. , The Procter and Gamble Co., Wahl Clipper Corp., Wenzhou Iweel Electric Co. Ltd. , Xiaomi Corp. are a few of the key vendors in the electric shaver market market.
            Europe will register the highest growth rate of 33% among the other regions. Therefore, the electric shaver market market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
            The key factors driving the electric shaver market market growth are:
            • Rising interest among men in grooming
            • Rising trend of body hair removal
            The electric shaver market market vendors should focus on grabbing business opportunities from the retail outlets segment as it accounted for the largest market share in the base year.
            • What are the key global market and the regional market share?
            • What are the revenue-generating key market segments?
            • What are the key factors driving and challenging this market’s growth?
            • Who are the key market vendors and their growth strategies?
            • What are the latest trends influencing the growth of this market?
            • What are the variables influencing the market growth in the primary regions?
            • What are the factors influencing the growth of the parent market?
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