Extended Text Labels Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, Japan, UK, Germany - Size and Forecast 2024-2028

Extended Text Labels Market Size 2024-2028 

The extended text labels market size is forecast to increase by USD 1.48 billion and is estimated to grow at a CAGR of 4.83% between 2023 and 2028. The market is experiencing significant growth due to several key trends and drivers. One major factor is the rising focus on improving the shelf life of products, leading to increased demand for labels that can provide more detailed and accurate information. Another trend is the increased implementation of barcode technology, which requires labels that can effectively scan and transmit data. Additionally, the prices of raw materials have been increasing, making it essential for labels to be produced efficiently and cost-effectively. These factors, among others, are expected to drive the growth of the Extended Text Labels market in the coming years.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

Extended text labels have gained significant importance in various industries, particularly in packaging, due to their ability to provide additional information to consumers. These labels offer expanded space for regulatory information, product details, and instructions, making them essential in industries like pharmaceuticals. In the pharmaceutical sector, extended text labels play a crucial role during clinical trials and geographical expansions. Two primary types of extended text labels exist: re-sealable and non-re-sealable. Re-sealable labels offer the convenience of being reused, making them popular in food and beverage packaging. On the other hand, non-re-sealable labels are ideal for pharmaceutical and medical products, where the integrity of the contents needs to be maintained.

Extended text labels come in different product types, including booklet/leaflet ECLs, which provide ample space for detailed instructions and regulatory information. The material type for these labels includes paper, synthetic paper, and plastic, with each material offering unique benefits in terms of durability, cost, and printability. The extended text labels market is expected to grow due to the increasing demand for informative and compliant packaging solutions. Pharmaceutical industries are expected to remain significant contributors to the market's growth, as they require extensive labeling for regulatory compliance and product information. Overall, extended text labels are a vital component in modern packaging, offering valuable space for product information and regulatory compliance. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

Rising focus on improving the shelf life of products is notably driving market growth. Extended text labels play a significant role in enhancing the shelf life of various products, particularly in industries such as pharmaceuticals, animal health, chemicals, food and beverages, and dietary supplements. These labels provide additional space for regulatory information, product details, and instructions, ensuring that consumers have access to comprehensive information.

Moreover, in the pharmaceutical sector, extended text labels are crucial for clinical trials and import/export analysis. They enable manufacturers to comply with regulatory requirements and consumer preferences, enhancing consumer confidence. In the packaging sector, extended text labels are available in various types, including re-sealable and non-re-sealable, and come in different label types, such as booklet/leaflet ECL, and material types, including paper, synthetic paper, and plastic. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

Increased implementation of barcode technology is the key trend in the market. Extended text labels, also known as booklet labels or ECLs, offer additional space for regulatory information, consumer preferences, and product details beyond the standard barcode. These labels are increasingly popular in various industries, including pharmaceuticals, where they provide essential information for clinical trials and regulatory compliance.

Moreover, in the packaging sector, extended text labels are used for general pharmaceuticals, animal health, chemicals, and even food and beverages. The label type can be re-sealable or non-re-sealable, depending on the product requirements. The material type for extended text labels varies, with options including paper, synthetic paper, and plastic. Thus, such trends will shape the growth of the market during the forecast period.

Major Market Challenge

Increase in prices of raw materials is the major challenge that affects the growth of the market. The extended text labels market experiences significant growth due to the increasing demand for additional packaging space for regulatory information in various industries, particularly in pharmaceuticals and food and beverages. In the pharmaceutical sector, extended text labels are essential for providing comprehensive information about medicines, clinical trials, and import/export analysis.

Moreover, consumer preferences and confidence also play a crucial role in the market's expansion, as consumers demand more detailed information about product ingredients, such as pesticides, protein powders, vitamins, and dietary supplements. Hence, the above factors will impede the growth of the market during the forecast period.

Exculsive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Cimarron Label: The company offers extended text labels such as Booklets, 2 Ply Labels, and Leaflets.

The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Abbey Labels Ltd.
• Adcraft Labels
• Columbine Label Co. Inc.
• Coveris Management GmbH
• Denny Bros Ltd.
• Faubel and Co. Nachf. GmbH
• FlexoPartners Inc.
• JH Bertrand Inc.
• Lofton Label and Packaging Inc.
• Multi Color Corp.
• NSD International BV
• Passion Labels and Packaging Inc.
• Primeflex Inc.
• PrintFlex Graphics
• Resource Label Group LLC
• Schreiner Group GmbH and Co. KG
• Star Label Products
• Tapecon Inc.
• Weber Packaging Solutions Inc.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Market Segmentation

By Type 

The re-sealable segment is estimated to witness significant growth during the forecast period. Re-sealable extended text labels serve a vital role in the packaging sector, particularly in industries such as pharmaceuticals, animal health, chemicals, food and beverages, and dietary supplements.

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The re-sealable segment was the largest segment and was valued at USD 3.67 billion in 2018. These labels offer expanded space for regulatory information, product details, and consumer preferences, enhancing consumer confidence. The label construction comprises multiple layers of flexible printed materials, including paper, synthetic paper, and plastic, bonded with release coatings that enable consumers to reseal the labels after use. Hence, such factors are fuelling the growth of this segment during the forecast period.

Regional Analysis

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APAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Extended text labels have gained significant importance in various industries, particularly in the packaging sector, due to the increasing need for more space to accommodate regulatory information and consumer preferences. Pharmaceutical industries, clinical trials, and import export analysis have been major contributors to the growth of the extended text labels market. Regulatory requirements for medicines, protein powders, vitamins, dietary supplements, and animal health products necessitate the use of extended labels to accommodate necessary information. Consumer preferences and confidence play a crucial role in the market's expansion. Hence, such factors are driving the market in APAC during the forecast period.

Segment Overview

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Type Outlook
  • Re-sealable
  • Non re-sealable
• Region Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • South America
    • Chile
    • Argentina
    • Brazil
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

Extended text labels have emerged as a significant trend in various industries, including packaging, pharmaceuticals, and food and beverages. These labels offer an expanded space for providing regulatory information, consumer preferences, and product details. In the packaging sector, extended text labels have gained popularity due to their ability to provide more information without increasing the overall size of the packaging. Pharmaceutical industries, in particular, have embraced extended text labels for medicines, clinical trials, and import export analysis. These labels help ensure regulatory compliance and provide essential information to consumers, instilling confidence in the product. In the food and beverages industry, extended text labels are used for pesticide information, protein powders, vitamins, and dietary supplements. The label type can be re-sealable or non-re-sealable, depending on the product's requirements. The product type can range from general pharmaceuticals to animal health, chemicals, and food and beverages. Extended text labels come in various material types, including paper, synthetic paper, and plastic, and can be used on bottles, tubes, cans, and cartons. Geographical expansions have led to an increase in the demand for extended text labels in various regions.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behavior
• Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
• Thorough analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies