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The UK Personalized Gifts Market size is projected to reach by USD 2.44 billion by 2027, at a CAGR of of 9.61% from 2022 and 2027. The burgeoning trend of private-label brands is a significant driver propelling the growth of the market in the UK. Retailers are increasingly focusing on offering private-label personalized gift items such as customized hats, paper notebooks, and personalized egg stamps. These private-label offerings not only enhance the profitability of retailers but also cater to the growing consumer demand for unique and customized products. Major retailers in the UK are introducing their own brands featuring personalized wearables and photo-personalized gifts, further fueling market growth. For instance, Target Corp. has emerged as a prominent vendor offering a diverse range of personalized photo mugs and collage photo gifts, thus tapping into the rising demand from customers.
Additionally, the market is driven by the growing consumer inclination towards personalized gifts across various occasions such as birthdays, anniversaries, and other special events. With the increasing penetration of social media and e-commerce platforms, consumers are increasingly seeking personalized and customized gift options to express their sentiments. This growing demand is further supported by the availability of personalized chocolates, accessories, diaries, and photo frames in supermarkets, hypermarkets, specialty stores, and convenience stores. Moreover, the market growth is fueled by the rising income levels in developing economies, which enable consumers to spend more on personalized gifts, thus driving market expansion in the UK.
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The market share growth by the online segment will be significant during the forecast period. The online segment mainly consists of a variety of personalized products that are sold online, from customized jewelry to unique home decor. One of the key examples of a prominent player in this segment is Not on the High Street, which has built a loyal customer base by offering unique, customized products that are not available on the High Street.
The online segment was valued at USD 584.95 million in 2017 and continued to grow until 2021. There has been an increasing demand for the market in the UK due to the rising popularity of social media platforms such as Pinterest and Instagram, as these sites have become popular platforms for people to share and discover unique gift ideas. there is a growing adoption of online channels by personalized gift consumers due to convenience. This has allowed businesses to offer a wider range of products and to cater to a larger customer base. Hence, such factors are expected to drive the growth of this segment which in turn will drive the growth of the market in the UK during the forecast period.
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The unique shopping experience offered by the offline segment is expected to drive the growth of this segment during the forecast period. One of the key advantages of offline distribution channels is that they offer a unique shopping experience and also have an edge over their online counterparts, as customers can see and touch the products before making a purchase. The prominent players in the offline segment of the market in the UK are Sixty Stores Ltd. The company offers a wide array of personalized gifts for every occasion, from holidays to weddings with over 5000 products in its inventory. Hence, such unique experience offered by the offline segment is expected to drive the growth of this segment which in turn will drive the growth of the market in the UK during the forecast period.
The non-photo segment will account for a significant share of market growth during the forecast period. The non-photo segment mainly consists of unique items that can be personalized with text or monograms, making them a great gift idea for various occasions. For instance, one of the most popular examples of a non-photo segment is customized jewelry, where individuals can have their name or initials engraved onto a bracelet, necklace, or ring, which gives it a personal touch to be added to the jewelry, making it a beloved keepsake. Engraved keychains are another popular non-photo gift item that can be customized with a name, message, or important date and are often given as a sentimental gift to commemorate a special occasion. Hence such factors are expected to drive the growth of this segment which in turn will drive the growth of the market in the UK during the forecast period.
The growing popularity of photo-personalized gifts is expected to drive the growth of the market during the forecast period. Such photo gifts include a wide variety of products, from customized photo albums to photo frames and canvases. One popular example of a gift in this segment is Snapfish which offers a wide range of photo gifts, from customized photo books to printed canvases. It also allows for easy photo uploads and gift creation on the go for users with its smartphone applications. Hence such factors are expected to drive the growth of this segment which in turn will drive the growth of the market in the UK during the forecast period.
The market is experiencing a surge in demand driven by several key factors. Firstly, the widespread usage of smartphones and the increasing digitization of consumer lifestyles have made it easier for individuals to discover and purchase such things online. Social media and e-commerce platforms play a crucial role in promoting these products, catering to the preferences of millennial populations who value unique and meaningful gifts. Additionally, advancements in 3D printing technology have opened up new possibilities for creating these items, including 3D-printed ones, which are gaining popularity among tech-savvy consumers.
Furthermore, the rise of special occasions such as birthdays, anniversaries, and other celebrations has fueled the demand for these. Consumers seek to add a personal touch to their gifts, opting for customized items like chocolates, accessories, diaries, and photo frames. This trend is further amplified by the convenience of purchasing gifts from a variety of retail outlets, including supermarkets, hypermarkets, specialty stores, and online platforms. Moreover, the growing disposable income in developing economies has enabled consumers to spend more on these gifts, reflecting a shift towards experiential gifting and enhancing the overall appeal of the market.
There has been an increasing preference for 3D gifts among consumers in the UK as these unique gifts offer an exceptional level of customization and personalization, making them a preferred choice for many people. One of the key factors driving the demand is the increasing affordability of 3D printing technology. Moreover, one of the main features of a 3D printer is that it is possible to create a miniature replica of a person, complete with their distinct features, clothing, and accessories which makes it an ideal gift for special occasions such as birthdays, weddings, or anniversaries. Another key gift is the phone case, customers can personalize the phone case to fit their style. Hence factors such as personalization and affordability are increasing the demand, which in turn will drive the market in the UK during the forecast period.
The demand for the markets tends to fluctuate as the demand depends on the holidays in the UK, and therefore seasonal. Hence, this makes the market uncertain which can significantly hinder the market. Furthermore, according to the demand for these gift companies may register additional peaks during international holidays such as Easter, Valentine's Day, Mother's Day, Halloween, Thanksgiving Day, Christmas, and New Year. For instance, In the UK, the sale of about 50% of photo cards occurs during every festive season. Therefore such factors make it difficult to forecast the demand, which, in turn, will significantly hinder the market in the UK during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market in UK report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The market is witnessing a surge in demand driven by various factors such as smartphone usage, digitization, and the rise of e-commerce platforms. Companies like Redbubble and Spencer Gifts are capitalizing on this trend by offering a wide range of personalized items, including 3D-printed gifts and customized accessories. Millennials, known for their affinity towards unique and meaningful gifts, are driving the market growth, especially through online platforms. The market caters to diverse celebrations, from birthdays to cultural festivals, with a focus on eco-friendly and modern manufacturing processes. This segment offers a range of products, from personalized chocolates to handmade cards, catering to the evolving preferences of consumers in the UK.
Moreover, the market is also thriving with the rise of the Internet of Things (IoT) and the growing influence of millennial populations. From photographs and bouquets to paintings and handmade gifts, personalized gift services are gaining popularity, especially among youngsters. These gifts cater to culturally diverse celebrations and are available across various retail channels like supermarkets, hypermarkets, and specialty stores. The market offers a wide range of options, including personalized accessories, diaries, and desk accessories, making it ideal for gifting to friends, family, and relatives. With a focus on eco-friendly options and customization, the market reflects the evolving living standards and preferences of consumers in the UK.
In the UK, the market is flourishing, driven by trends like the Internet of Things (IoT) and the demand for eco-friendly handmade gifts. This market caters to various occasions, such as parties, and reflects the seasonal nature of the business. Consumers prefer customized gifts, including personalized diaries and wall decorations, available in convenience and departmental stores. With a focus on sustainability and individual preferences, personalized gifts appeal to young people seeking to express intimacy through unique presents like cushions and picture frames.
UK Personalized Gifts Market Scope |
|
Report Coverage |
Details |
Page number |
123 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.61% |
Market growth 2023-2027 |
USD 898.1 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
8.66 |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Contrado Imaging Ltd., Create Gift Love, Etsy Inc., Forever Bespoke, funkypigeon.com Ltd., Getting Personal Ltd., Gift Inspiration Ltd., Hallmark Card Inc., Henagon Ltd., Infinity Reliance Ltd., Moonpig.com Ltd., Name It Labels, Not Another Bill, Notonthehighstreet Enterprises Ltd., Papier Ltd., Photobox Ltd., Scribbler Ltd., Sixty Stores Ltd., The Present Finder, and Zazzle Inc. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Market Share of Vendors
6 Five Forces Analysis
7 Market Segmentation by Distribution Channel
8 Market Segmentation by Product
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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