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The foam-based beauty and personal care products market share is expected to increase to USD 2.04 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 7.3%.
This foam-based beauty and personal care products market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers foam-based beauty and personal care products market segmentation by distribution channel (offline and online), product (skincare, haircare, male grooming, bath, baby and child care, and other), and geography (North America, Europe, APAC, South America, and Middle East and Africa). The foam-based beauty and personal care products market report also offers information on several market vendors, including AMOREPACIFIC Group Inc., Amway Corp., Beiersdorf Aktiengesellschaft, CHANEL Ltd., Chatters Ltd. Partnership, Colgate Palmolive Co., Coty Inc., Dr. Babor GmbH and Co. KG, Essity Aktiebolag, Groupe Clarins, Henkel AG and Co. KGaA, Johnson and Johnson, Kao Specialties Americas LLC, LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Oriflame Holding AG, The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever PLC among others.
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Based on our research output, there has been a positive impact on the market growth during and post-COVID-19 era. The innovation and portfolio extension leading to product premiumization is notably driving the foam-based beauty and personal care products market growth, although factors such as the significant presence of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the foam-based beauty and personal care products industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Foam-based Beauty and Personal Care Products Market Driver
One of the key factors driving the global foam-based beauty and personal care products industry growth is the innovation and portfolio extension leading to product premiumization. For instance, the WOW brand by FIT & GLOW) offers WOW Skin Science Apple Cider Vinegar Foaming Face Wash (with an in-built brush). With the growing competition and customer demand for innovative products, vendors have actively started focusing on bettering their R&D operations. Moreover, the increasing disposable income of people encourages them to spend on BPC products, especially premium foam-based BPC products. In addition, vendors in the market focus more on their pricing strategies to optimize their profit margins for a premium portfolio of products. Product premiumization provides them the opportunity to earn a higher profit margin. As a result of that, the increasing demand for premium foam-based BPC products will drive the value growth of the market.
Key Foam-based Beauty and Personal Care Products Market Trend
An increase in the introduction of organic products is one of the key foam-based beauty and personal care products market trends that is expected to impact the industry positively in the forecast period. Manufacturers of foam-based BPC products are focusing more on organic foam-based BPC products. Thus, product line extension also helps in differentiating offerings. Organic foam-based BPC products are free from harmful ingredients such as sulfate and formaldehyde. These organic foam-based BPC products adhere to high standards of purity set by various governing bodies of different countries. To address the growing demand for organic BPC products, vendors are introducing new lines of foam-based products. For instance, Vermont Soap offers foaming hand soap that is made up of natural fragrance and Aloe vera. Such factors will further support the market growth in the coming years.
Key Foam-based Beauty and Personal Care Products Market Challenge
One of the key challenges to the global foam-based beauty and personal care products industry growth is the significant presence of counterfeit products. Such products are made with low-quality ingredients and have various ill effects on consumers' health. The advent and growing penetration of e-commerce have further propelled the sales of counterfeit products. Furthermore, the low pricing of counterfeit products fuels their demand. The growing number of counterfeit products will adversely affect the sales and pricing strategies of genuine vendors operating in the global market. Advertising and promotion campaigns by original vendors help in attracting customers and ensure customer loyalty toward their brands, which can prevent customers from shifting to counterfeit products. However, such promotional activities incur huge costs, which can reduce the profit margins of vendors. Such factors will limit the market growth in the forecast years.
This foam-based beauty and personal care products market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global foam-based beauty and personal care (BPC) products market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the foam-based beauty and personal care products market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the foam-based beauty and personal care products market encompasses successful business strategies deployed by the key vendors. The foam-based beauty and personal care products market is fragmented and the vendors are deploying growth strategies such as product innovation to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The foam-based beauty and personal care products market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the foam-based beauty and personal care products market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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31% of the market's growth will originate from North America during the forecast period. The US is the key market for foam-based beauty and personal care products in North America. However, market growth in this region will be slower than the growth of the market in other regions.
The launch of innovative products, the growing use of online platforms to shop for BPC products, and the rising awareness and adoption of organic foam-based BPC products will facilitate the foam-based beauty and personal care products market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 severely affected the foam-based BPC products market in North America. The outbreak negatively impacted customer behavior, business revenues, and numerous aspects of corporate operations. However, owing to the introduction of COVID-19 vaccines to fight the spread of the disease in 2021, the region is expected to recover from the effects of the crisis. Therefore, the foam-based BPC products market in North America is expected to grow during the forecast period.
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The foam-based beauty and personal care products market share growth by the offline segment will be significant during the forecast period. To increase sales through offline channels, players are expanding their stores in local and regional markets. For instance, Unilever, one of the key players operating in the market, operates with more than 26 million retail stores globally, from large supermarkets, hypermarkets, wholesalers, and cash and carry stores to small convenience stores. This helps the vendor cater to its target customers across the globe effectively and efficiently, which will drive market growth.
This report provides an accurate prediction of the contribution of all the segments to the growth of the foam-based beauty and personal care products market size and actionable market insights on the post-COVID-19 impact on each segment.
Foam-based Beauty and Personal Care Products Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.3% |
Market growth 2022-2026 |
$ 2.04 billion |
Market structure |
Fragmented |
YoY growth (%) |
7.04 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 31% |
Key consumer countries |
US, China, Japan, Germany, and Brazil |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
AMOREPACIFIC Group Inc., Amway Corp., Beiersdorf Aktiengesellschaft, CHANEL Ltd., Chatters Ltd. Partnership, Colgate Palmolive Co., Coty Inc., Dr. Babor GmbH and Co. KG, Essity Aktiebolag, Groupe Clarins, Henkel AG and Co. KGaA, Johnson and Johnson, Kao Specialties Americas LLC, LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Oriflame Holding AG, The Avon Co., The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever PLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Market Segmentation by Product
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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