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The UK Gambling Market size is estimated to grow by USD 3.28 billion at a CAGR of 5.36% between 2023 and 2028.
Our report provides a comprehensive analysis of market drivers, trends, opportunities, challenges, and restraints with segmentation by Type, Platform, and End-user. The Type segment is classified into betting, lottery, and casino. The Platform segment is divided into offline and online. Furthermore, the End-User segment includes men, women, and minors. Additionally, Technavio offers valuable insights through value chain analysis, parent market analysis, Porter’s Five analysis, competitor landscape with vendor offerings. The report also includes a detailed analysis of historical market data spanning from 2018 to 2022.
Page Number | 147 |
Forecast period | 2024-2028 |
Historic period | 2018-2022 |
List of Exhibits | 148 |
Growth momentum & CAGR | Accelerate at a CAGR of 5.36% |
Market Growth 2024-2028 | USD 3.28 billion |
Download a sample of our Market Forecast report for insights from 2018-2028. Click here!
The growth of online gambling platforms in UK is a major factor boosting the UK gambling market. The market is growing due to the increasing popularity of online platforms, with regulatory bodies anticipating continued expansion. This dominance is attributed to fewer restrictions compared to countries like China and India, where bans have driven gambling underground. Online platforms eliminate barriers present in land-based casinos, offering a virtual avenue for prize-winning games.
The widespread use of computing and mobile devices, especially among the younger demographic, contributes to the extended reach of online gambling. Mobile advertisements play a crucial role in reaching untapped groups, influencing them to explore the online gambling market. With the average age of online gamblers being 34, compared to 45 for casino visitors, the increasing preference of the younger population for online platforms is a significant driver of the market growth.
The implementation of artificial intelligence (AI) in gambling is one of the major market trends. The gambling industry thrives on embracing emerging trends and innovative technologies, notably transitioning from physical to digital spaces. AI, a longstanding presence in online gambling market, now manifests through live dealers interacting in real time, replicating traditional gameplay virtually.
Beyond entertainment, AI analyzes player behavior, anticipating needs and influencing factors. AI bots are replacing customer service reps, accessing and analyzing player habits for enhanced support. Addressing the challenge of problem gambling in the UK, AI collects and analyzes data on playing patterns, deposits, and outcomes, detecting issues early. Anticipated increased adoption of AI by UK vendors is poised to drive the market growth due to its manifold advantages.
The increased exposure of children to online gambling is a major challenge hindering the market. Liberal laws drive the UK gambling industry, with government encouragement for widespread advertising. However, drawbacks include online gambling market ads enticing children, leading to bans and staged protests. Some sites even use cartoon characters to attract children to bet on games like Top Cat and Jungle Book, creating illegal and negative impacts.
Calls to ban such ads during sporting events arise due to concerns about normalizing betting for children. Regulatory bodies, including the Gambling Commission and Advertising Standards Authority, have warned operators against using images appealing to those under 18. Despite legalized ads, the exploitation of content and celebrity endorsements has contributed to a rise in young gamblers, potentially hindering the gambling market in UK growth in the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
888 Holdings Plc - The company offers gambling services such as online casino, online sport betting, online poker, and online bingo.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The betting segment is estimated to witness significant growth during the forecast period. The betting segment of the market will witness accelerated growth during the forecast period. The legality of betting across different platforms for various sports in the country facilitates the growth of this segment in the country. In addition, the rising popularity of eSports and subsequent betting in this arena are likely to contribute to the segment growth significantly.
Gambling Market in UK
By Type
The betting segment, valued at USD 4.53 billion in 2018, holds the largest share, boosted by the positive impact of online platforms. Sports betting is anticipated to overshadow online casino gambling, expanding across desktop and smartphone platforms. The country has legalized real-money betting on eSports tournaments since 2016, making the UK a leader in this form of betting and creating opportunities for the gambling market.
Vendors are expected to tap into this audience, providing platforms for punters to bet on eSports. Sports betting serves as a key driver for customer acquisition, offering lower costs, extended customer lifespans, and cross-selling potential. This segment also facilitates competitive differentiation, control over sports betting technology, and innovation, contributing to the market growth in the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
The research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2023 for the following segments.
Gambling Market In UK Scope |
|
Report Coverage |
Details |
Base year |
2023 |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.22 |
Regional analysis |
UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
888 Holdings Plc, Allwyn UK Holding Ltd., Ballys Corp., Bet365 Group Ltd., Betfred Group, Betsson AB, Buzz Group Ltd., Caesars Entertainment Inc., Casino Del Sol, Delta Corp. Ltd., Entain Plc, Evolution AB, Fantasy Springs Resort Casino, Flutter Entertainment Plc, Kindred Group Plc, NetBet Enterprises Ltd., Rank Group Plc, Red Rock Resorts Inc., Simba Games, and Scientific Games LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Platform
8 Market Segmentation by End-user
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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