Enjoy complimentary customisation on priority with our Enterprise License!
According to the analysts at Technavio, the global depilatory products market is envisaged to witness steady growth and will post a CAGR of more than 6% over the predicted period. The increasing demand for DIY hair removal methods is a key factor driving the growth prospects of this market over the next four years. Preferences for salons is declining, particularly for regular use, with people increasingly choosing cost-effective DIY methods of removal of unwanted hair. Moreover, most hair removal creams have moisturizing and skin smoothening properties, leading to their increasing popularity. Additionally, DIY kits are readily available to cater to the requirements of on-the-go customers. For example, Helix Threadease Hair Removal System and the Tweezerman Mini Slant Tweezer are affordable options that easily fit in makeup boxes.
Increasing demand for natural and organic products is one of another trend of this market in the coming years. The presence of harmful chemicals in regular depilatory products has significantly affected its acceptance among consumers around the world. Most chemical hair removal products have sodium hydroxide and calcium thioglycolate as key ingredients that help remove hair faster. Also, chemicals like thioglycolic acid, calcium hydroxide, sodium hydroxide, and potassium hydroxide dissolve the bonds holding the keratin molecules in hair, thereby hastening the process of hair removal. However, such chemicals can be harmful to the body, especially as these products are meant for repeated use over a regular period. This has led to consumers looking out for alternative products with natural ingredients that are safe for long-term usage. For instance, amber gel offers hair removal creams that contain extracts of natural ingredients and are safe for use for people with conditions like varicose veins and eczema.
During 2015, the hair removal creams, waxes, and wax strips segment dominated the market and accounted for more than 53% of the market share in terms of revenue. Factors such as the growing need for personal grooming and the launch of innovative products containing organic ingredients to impel the growth prospects of this market segment in the coming years. Moreover, the launch of fragrant hair removal creams with moisturizing properties will also aid in this segment’s growth over the forecast period.
In terms of geography, Europe led the global depilatory products market and is expected to reach more than USD 3 billion by 2020. The growing preference for staying well-groomed is one of the key factors driving this market’s growth in Europe. Moreover, increasing awareness among the consumers of depilatories as efficient, safe, and convenient options to stay well-groomed will propel the growth prospects of this market in the region.
The global depilatory products market is highly competitive with the presence of numerous large and medium-sized providers. However, the growing presence of international players in the market, regional players are finding it increasingly difficult to compete in terms of pricing. The vendors compete on the basis of product differentiation, product portfolio, quality, and pricing. The vendor competition is likely to intensify with several product launches, price discounting, and mergers and acquisitions.
Key vendors in this market are -
Other prominent vendors in the market are Coty, Dabur, Edgewell Personal Care, Jolen, Revitol, and Vi-John Group.
Technavio also offers customization on reports based on specific client requirement.
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Global profile
PART 06: Methods of hair removal
PART 07: Market landscape
PART 08: Market segmentation by product
PART 09: Geographical segmentation
PART 10: Key leading countries
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
PART 17: Appendix
PART 18: Explore Technavio
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.