Global Baby Laundry Detergent Market 2016-2020

  • Published: Aug 2016
  • Pages: 56
  • SKU: IRTNTR9957

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This market research report identifies players like Chicco, Church & Dwight, Henkel, Pigeon, and P&G to be the key vendors in the global baby laundry detergent market. This research report also presents a detailed segmentation of the market by retail format (offline and online sales), by product (baby laundry detergent liquids, baby laundry detergent powders, and baby laundry detergent tablets), and by geography (the Americas, APAC, and EMEA).

Overview of the global baby laundry detergent market

Technavio’s market research analyst predicts the global baby laundry detergent market to grow at a CAGR of around 4% by 2020. The manufacturers in the market are coming up with green laundry products that have biodegradable components such as natural washing soda, coconut oil- and mineral-based surfactants, and plant-based enzymes. Most of these detergents also perform well at low water temperatures, minimising the need to use hot water for washes, and ensure low energy consumption. Some green laundry products offered by leading players are Persil Bio by Henkel, OMO Green by Unilever, and Gain Flings by P&G. Another development in the market is the introduction of laundry pods which are convenient to use and are compatible with most kinds of washing machines. Owing to the safety concerns regarding their usage, the manufacturers have also taken protective measures such as changing the product packaging to protect children. With the increasing launch of detergents suitable for baby skin, the market will witness huge growth in the coming years.

APAC will be the fastest-growing region in the baby laundry detergent market and is likely to grow at a CAGR of more than 5% by 2020. Factors such as the growing population, the availability of improved facilities and products for hygiene and sanitation, and increasing awareness of the harmful effects of chemicals used in daily use products have propelled the use of safe laundry care products, especially for babies. The growing demand for high quality hand-wash detergents for washing machine usage will boost the demand for baby laundry detergents in APAC over the forecast period.

Competitive landscape and key vendors

The global vendors dominate the market in terms of product differentiation, portfolio, and price. Competition in the market is expected to intensify in the coming years with the introduction of new products and an increase in the demand for natural and organic laundry care products. Several new players are anticipated to enter the market during the predicted period as the market offers high growth potential.

Leading vendors in the market are -

  • Chicco
  • Church & Dwight
  • Henkel
  • Pigeon
  • P&G

Other prominent vendors in the baby laundry detergent market include Babyganics, Biokleen, Dapple, Earth's Best, Eco Sprout, Eco-Me, Grab Green, GreenShield Organic, Seventh Generation, Sonett, and Tandi’s Naturals.

Segmentation by retail format and analysis of the baby laundry detergent market

  • Offline sales
  • Online sales

Though the offline retail format like physical stores accounted for majority of the market share during 2015, the market will witness rapid growth of online retailing in the coming years. With the growing internet penetration and awareness, consumers are increasingly shifting towards online channels. The online retail sites offer convenience to the growing working population and time-strapped consumers. Through e-retailing, people can easily compare prices and product features, avail home delivery services, and access to better product varieties. Some of the popular online retailers selling baby laundry detergent products are Amazon, Buy Buy Baby, Etsy, and Babies"R"Us.

Segmentation by product and analysis of the baby laundry detergent market

  • Baby laundry detergent liquids
  • Baby laundry detergent powders
  • Baby laundry detergent tablets

Baby laundry detergent liquids is the largest product segment in the market and is likely to occupy more than 72% of the total market share during the forecast period. The growing use of washing machines in developing countries is one of the major drivers for the surge in demand for baby laundry detergent liquids. Baby laundry detergent manufacturers are focusing on developing new products by adding value to the basic cleaning action of detergents. Recently they have introduced organic baby laundry detergents due to the increasing incidences of skin problems in babies caused by the harsh nature of the various chemicals used in many synthetic baby laundry detergents. The rising demand for eco-friendly laundry detergent liquids will spur the growth prospects for this segment over the next four years.

 Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global baby laundry detergent market?
  • What are the key market trends impacting the growth of the global baby laundry detergent market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global baby laundry detergent market?
  • What are the market opportunities and threats faced by the vendors in the global baby laundry detergent market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global baby laundry detergent market?

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Baby laundry detergents are washing powders that are soft with clothes and have mild chemical content. Several new-age parents are increasingly using these products owing to the rising awareness about the benefits of detergents. The growing demand for such products has prompted manufacturers to come up with new formulations that are organic and less harmful to the delicate baby skin. Vendors are also keeping in mind the fragrance and chemical effect of these products so that they do not irritate the child. These laundry detergents are generating huge revenues through online retail channels due to the busy lifestyles of parents and the availability of a wide array of products in these platforms.

The report, global baby laundry detergent market, is part of Technavio’s consumer and retail research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as apparel and textile, consumer services and personal care, cosmetics and toiletry, general retail goods and services, luggage, pet supplies, retail systems, and toys and baby products. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Global economic indicators

PART 05: Market landscape

  • Global laundry care products market
  • Global baby laundry detergent market
  • Five forces analysis

PART 06: Market segmentation  by retail format

PART 07: Market segmentation by product type

  • Market segmentation by product type
  • Global baby laundry detergent liquid market
  • Global baby laundry detergent powder market
  • Global baby laundry detergent tablet market

PART 08: Geographical segmentation

  • Market segmentation by geography
  • Baby laundry detergent market in EMEA
  • Baby laundry detergent market in the Americas
  • Baby laundry detergent market in APAC

PART 09: Market drivers

  • Rise in demand from emerging countries for baby laundry detergents
  • Launch of products suitable for baby skin
  • Demand for eco-friendly baby laundry detergents

PART 10: Impact of drivers

PART 11: Market challenges

  • Risk of biohazards
  • Shorter shelf life of organic baby detergents

PART 12: Impact of drivers and challenges

PART 13: Market trends

  • Introduction of laundry pods
  • Certification of product lines
  • Rise in sales of baby care products through online stores

PART 14: Vendor landscape

  • Competitive scenario
  • Chicco
  • Church & Dwight
  • Henkel
  • Pigeon
  • P&G (Procter & Gamble)
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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