Toys and Baby Products
Global outlook of the recliner sofas market
Technavio’s market research analyst predicts the global recliner sofas market to grow at a CAGR of more than 6% by 2020. The number of private label brands is increasing significantly in the recliner sofas market, which has intensified the competition for the existing global and regional vendors. Private labels such as Jedd, Alessandro, Beckett, and Liam from Macy’s are challenging the retail prices of branded labels. The popularity of these labels has been growing in developed markets such as the US, Germany, France, Australia, and the UK, owing to the improvement in the quality of the products offered by these labels, which has restricted the growth of the major brands in the market. Moreover, the entry of these private labels enables consumers to procure living room furniture products at comparatively lower prices. The growing presence of these private label sofa brands is envisaged to positively influence the recliner sofas market, especially in terms of gaining consumer interest, during the forecast period.
North America will continue to lead the recliner sofas market during the forecast period and is anticipated to occupy more than 35% of the total market revenue by 2020. Factors such as increasing spending on furniture by the youth population and growth of the organized retail sector are the major drivers for the market growth in this region. Organized retailers such as department stores, hypermarkets, and club houses are the major revenue contributors to the market in North America. The growing sales of recliner sofas from the furniture and furnishings stores segment will boost revenues in the overall market during the predicted period.
Competitive landscape and key vendors
The global recliner sofas market is marked by the presence of
Overview of the global baby carriers market
Parents are opting for ergonomically designed baby carriers to determine safety and comfort for their babies. With ergonomically designed baby carriers, the baby's back can develop correctly as they support the sitting position of the child. They are designed to be beneficial to the baby's development and growth and provide efficient weight distribution, causing less effort and strain to the wearer. Ergonomic baby carriers are also designed with high snugness factor which helps the wearer to ensure that there is minimal unnecessary shifting in the baby’s weight, and helps in avoiding any strain or injury to the baby and the wearer. For instance, BabyBjörn Baby Carrier One is designed with ergonomic leg position having a wide seat area for the child, extra-padded shoulder straps, as well as good stability in the waist belt. This allows parents to carry heavier children for longer hours without tiring. Technavio’s market research analyst predicts the global baby carriers market to grow at a CAGR of more than 3% by 2020.
Manufacturers are designing toddler carriers with several additional features to provide comfort and convenience to the wearer. For instance, Stokke's MyCarrier is available in organic cotton and has pockets hidden in the waistband of the carrier for utility. ErgoBaby Original Carriers are designed with a pull-out hood, which can be used to protect the baby's head from the external environment. Chicco UltraSoft Infant Carrier has unique cuddle pockets, which allows the baby to feel the parents touch. To make their products widely available, the manufacturers are using online platforms such as blogs to provide information about products, guidance on how to use them, and safety
Overview of the global baby cribs and cots market
Technavio’s market research analyst predicts that the global market for baby cribs and cots will grow at a moderate CAGR of around 5% between 2016 and 2020. Parents are opting for baby cribs and cots that can be used for multiple purposes as such products are convenient and economical. Vendors are coming up with baby cribs and cots with adjustable mattress levels, and cribs and cots that can transform into toddler beds to accommodate the baby as it grows. Also, the manufacturers are including several additional features and functionality in baby cribs and cots, such as fitted wheels for better mobility, extended sleeping area, static side rails that prevent the baby from rolling over, and shorter distance between side slats so that the baby cannot get its body parts through the center. With the growing awareness about sustainable products among consumers, vendors are developing eco-friendly baby cribs and cots that are manufactured from raw materials like sustainable wood and non-toxic paints that do not have any adverse effects on the babies. The growing preference for aesthetically appealing cribs and cots will further contribute to the growth of this market in the coming years.
Europe will continue to dominate the market over the predicted period and is likely to occupy around 42% of the overall market share by 2020. Much of this market’s growth can be attributed to the increased expenditure on premium baby cribs and cots, especially by the ultra-high net worth individuals (UHNWIs). Also, the consumers in the region are less price sensitive and are willing to spend a higher amount on money on better quality baby cribs and cots made of non-toxic materials. With the shifting trend towards online sales of baby cribs and cots in the region, the overall market will witness
Overview of the baby bath products market
According to the market research analysts at Technavio, the global baby bath products market is anticipated to witness steady growth and will post a moderate CAGR of nearly 6% over the forecast period. In the recent times, there has been an augmented demand for natural and organic bath soaps and shampoos, which is one of the primary factors driving this market’s growth during the predicted period. As consumers are becoming increasingly aware of the adverse effects of using synthetic products, they prefer natural and organic soaps that are free of harmful toxins or parabens for their babies. Moreover, the increase in consumer spending in countries, such as India, China, Brazil, and Russia is also expected to generate greater demand for the relatively more expensive, organic products.
A growing market for baby personal care products has prompted the vendors to innovate their product offerings and packaging constantly. Moreover, upgrading products according to market requirements not only helps build brand appeal but also increases the consumer base for the vendors. For example, Hipp Baby, based in Austria, offers its liquid baby soap product in a bottle shaped in the form of a duck that looks like a toy to appeal to younger consumers. The brand was able to create an identifiable brand image for the product through its distinctive shape, texture, and visual packaging elements. The availability of such multifunctional products is one of the significant trends anticipated to bolster the growth prospects for this market over the next four years.
Competitive landscape and key vendors
The global baby bath products market is characterized by the presence of well-diversified international and regional vendors. International
Overview of the baby fashion accessories market
Extensive research carried out by the analysts at Technavio has shown that the global baby fashion accessories market will grow steadily at a CAGR of more than 5% over the forecast period. With the increasing number of working women, the market is anticipated to have a positive outlook in the coming years. The number of women in employment has increased significantly in Germany and Japan, which are also two of the largest markets for baby fashion accessories in the world. Women are the largest buyers in the global market as mothers are more intimately involved with dressing up their babies. Therefore, with more women entering the workforce, their buying potential has increased considerably. Moreover, as an increasing number of new mothers are returning to work early, the demand for day care facilities and crèches has increased, where there is social pressure on dressing and presentation. This influences the purchase decisions of baby fashion products.
One of the significant trends spurring this market’s growth prospects is the increasing availability of innovative designs and patterns in baby fashion accessories. While pastel pink and blue are the standard colors in baby fashion accessories, vendors are relaunching these color with modern digital prints and patterns such as uneven stripes and animal and bird prints. Additionally, manufacturers are incorporating contemporary patterns and using licensed movie and cartoon content on baby fashion products, which will impel the growth prospects of this market over the predicted period.
Product segmentation and analysis of the baby fashion accessories market
- Baby clothing accessories
- Baby hosiery
- Baby winter wear
- Baby jewelry
- Baby hair accessories
- Baby glasses
- Baby bags
During 2015, the baby clothing
Overview of the global baby oral care market
Technavio’s market research analysts have estimated the global baby oral care market to grow steadily at a CAGR of above 2% by 2020. One of the primary drivers for this market is the rise in incidences of early childhood tooth decay. Tooth decay, the development of cavities in infants and toddlers, can be caused by a number of factors ranging from bacteria to the frequent intake of sugary foods. Not following primary oral care routines at home and insufficient tooth care after feeding are also identified as major reasons for early childhood tooth decay. The increase in a number of childhood tooth extractions has compelled parents to favor new and innovative organic products, which in turn will greatly aid in the growth of the market during the forecast period.
This industry research report identifies improved marketing strategies as one of the major trends in the market. The industry has a number of major players and vendors are constantly developing new strategies to reach out to their customers. To increase brand recognition, companies constantly organize programs and conferences on dental education and are partnering with local vendors and retailers to increase product visibility. This recent increase in the visibility and availability of products will prove effective in increasing the growth of the market in the coming years.
Segmentation by product type and analysis of the baby oral care market
The baby toothpaste product segment dominated the baby oral care market during 2015 and is envisaged to generate revenues of almost USD 754 million by 2020. Continuous innovation and product improvement to meet customers’ requirements and the recent increase in awareness of oral hygiene will all aid in the growth of the market segment during the forecast period.
The baby care products market includes baby convenience and safety products, baby skin care, baby bath care, diapers, and baby hair care.
In recent years, evolving consumer preferences, particularly for more sophisticated electronic toys, have influenced the global toy market. Manufacturers are expanding their consumer base by offering more innovative and technologically advanced toys.
Technavio’s consumer data and market analysis advances your knowledge of the industry and its competitive environment and provides insights on baby products, baby toys, educational toys, innovative baby products, kids’ toys, natural baby products, organic baby products, and wooden toys.