Toys and Baby Products
Overview of the baby bath products market
According to the market research analysts at Technavio, the global baby bath products market is anticipated to witness steady growth and will post a moderate CAGR of nearly 6% over the forecast period. In the recent times, there has been an augmented demand for natural and organic bath soaps and shampoos, which is one of the primary factors driving this market’s growth during the predicted period. As consumers are becoming increasingly aware of the adverse effects of using synthetic products, they prefer natural and organic soaps that are free of harmful toxins or parabens for their babies. Moreover, the increase in consumer spending in countries, such as India, China, Brazil, and Russia is also expected to generate greater demand for the relatively more expensive, organic products.
A growing market for baby personal care products has prompted the vendors to innovate their product offerings and packaging constantly. Moreover, upgrading products according to market requirements not only helps build brand appeal but also increases the consumer base for the vendors. For example, Hipp Baby, based in Austria, offers its liquid baby soap product in a bottle shaped in the form of a duck that looks like a toy to appeal to younger consumers. The brand was able to create an identifiable brand image for the product through its distinctive shape, texture, and visual packaging elements. The availability of such multifunctional products is one of the significant trends anticipated to bolster the growth prospects for this market over the next four years.
Competitive landscape and key vendors
The global baby bath products market is characterized by the presence of well-diversified international and regional vendors. International
Overview of the baby fashion accessories market
Extensive research carried out by the analysts at Technavio has shown that the global baby fashion accessories market will grow steadily at a CAGR of more than 5% over the forecast period. With the increasing number of working women, the market is anticipated to have a positive outlook in the coming years. The number of women in employment has increased significantly in Germany and Japan, which are also two of the largest markets for baby fashion accessories in the world. Women are the largest buyers in the global market as mothers are more intimately involved with dressing up their babies. Therefore, with more women entering the workforce, their buying potential has increased considerably. Moreover, as an increasing number of new mothers are returning to work early, the demand for day care facilities and crèches has increased, where there is social pressure on dressing and presentation. This influences the purchase decisions of baby fashion products.
One of the significant trends spurring this market’s growth prospects is the increasing availability of innovative designs and patterns in baby fashion accessories. While pastel pink and blue are the standard colors in baby fashion accessories, vendors are relaunching these color with modern digital prints and patterns such as uneven stripes and animal and bird prints. Additionally, manufacturers are incorporating contemporary patterns and using licensed movie and cartoon content on baby fashion products, which will impel the growth prospects of this market over the predicted period.
Product segmentation and analysis of the baby fashion accessories market
- Baby clothing accessories
- Baby hosiery
- Baby winter wear
- Baby jewelry
- Baby hair accessories
- Baby glasses
- Baby bags
During 2015, the baby clothing
Overview of the global baby oral care market
Technavio’s market research analysts have estimated the global baby oral care market to grow steadily at a CAGR of above 2% by 2020. One of the primary drivers for this market is the rise in incidences of early childhood tooth decay. Tooth decay, the development of cavities in infants and toddlers, can be caused by a number of factors ranging from bacteria to the frequent intake of sugary foods. Not following primary oral care routines at home and insufficient tooth care after feeding are also identified as major reasons for early childhood tooth decay. The increase in a number of childhood tooth extractions has compelled parents to favor new and innovative organic products, which in turn will greatly aid in the growth of the market during the forecast period.
This industry research report identifies improved marketing strategies as one of the major trends in the market. The industry has a number of major players and vendors are constantly developing new strategies to reach out to their customers. To increase brand recognition, companies constantly organize programs and conferences on dental education and are partnering with local vendors and retailers to increase product visibility. This recent increase in the visibility and availability of products will prove effective in increasing the growth of the market in the coming years.
Segmentation by product type and analysis of the baby oral care market
The baby toothpaste product segment dominated the baby oral care market during 2015 and is envisaged to generate revenues of almost USD 754 million by 2020. Continuous innovation and product improvement to meet customers’ requirements and the recent increase in awareness of oral hygiene will all aid in the growth of the market segment during the forecast period.
Overview of the global baby wipes market
Technavio’s market research analyst predicts the global baby wipes market to grow at a CAGR of more than 5% by 2020. One of the primary growth drivers for this market is the growing disposable income across the globe, which has increased the purchasing power of people especially in the developing countries such as China, India, and Brazil. With the increase in the number of working women, the demand for child care products has risen considerably as they are ready to spend on expensive products, especially for their children. Factors such as improving economic conditions, growing product awareness, and busy lifestyles are fueling the demand for baby wipes worldwide, especially in the developing regions.
The rise in R&D investments and subsequent innovations in products has propelled vendors to come up with biodegradable products such as eco-friendly baby wipes. Eco-friendly baby wipes are biodegradable, hypoallergenic, chlorine-free, sustainably harvested, and made of natural fibers, which makes them harmless in use. Consumers across the globe are switching to eco-friendly and natural personal care products, as these products are perceived to be safer not only for the environment but also for the skin. For instance, Kimberly-Clark launched Huggies Natural Care Wipes, which are eco-friendly baby wipes incorporating plant extracts.
Segmentation by technology and analysis of the baby wipes market
During 2015, spunlace technology dominated the baby wipes market and accounted for more than 46% of the total market revenue. In this technology, the strands of loose fiber are kept on a moving belt under high pressure to make them soft as well as durable. The use of spunlace technology to manufacture wipes will witness significant
Outlook of the global baby high chairs and booster seats market
Technavio’s market research analyst predicts that the global baby high chairs and booster seats market will grow at a modest CAGR of around 4% by 2020. Baby high chairs and booster seats are rapidly gaining popularity as a result of their improved product quality and functionality. Benefits such as its seat height adjustable feature, padded seats, and five-point safety harness feature will foster the adoption of high chairs and booster seats during the forecast period.
Growth in the online retail sector is expected to boost market sales until 2020. A relative increase in online channel’s penetration and the channel’s ability to provide a relative higher visibility to products is expected to add to the growth of this market during the predicted period.
Product-based segmentation of the baby high chairs and booster seats market
- Baby high chairs
- Baby booster seats
The baby high chairs segment is the largest revenue contributor to the global baby high chairs and booster seats market and currently accounts for more than 70% of the total market share. Baby high chairs are made out of different materials such as plastic, metal, and wood. Of these, plastic high chairs are the most commonly used owing to its lightweight design and easy mobility.
Geographical segmentation of the baby high chairs and booster seats market
- North America
In 2015, North America dominated the global baby high chairs and booster seats market. This region will continue to dominate the market until the end of 2020 and will be followed by regions like Europe and APAC.
Overview of the global baby soothers and teethers market
The global baby soothers and teethers market is one of those markets where marketing strategies are aimed at the emotional appeal of parents rather than logical and point-based appeal. The end-user of this market are parents, who are always concerned about getting the best and the safest products for their children. The prospects for growth in this market are bolstered by the launch of products that are organic in nature. Also, factors such as the launch of innovative products in different sizes, shapes and designs, and functions, and the advent of non-toxic teethers that are free from BPA, lead, and phthalates will result in this market’s moderate market growth rate of nearly 4% by 2020.
Another important factor that foster growth in this market is the rise in demand for natural and organic soothers. Parents today prefer using baby care products that are not harmful to the children and do not cause any adverse reactions. Consequently, the demand for natural and organic products is on the rise, which in turn will aid in the growth of this market during the forecast period. An example of such a product is the Hevea soother, which is made from real rubber from the Hevea tree.
Segmentation by age and analysis of the baby soothers and teethers market
- 0-6 months
- 6-12 months
- 12-24 months
In this market research, analysts have estimated the 6-12 months segment to account for a market share of more than 51% by 2020. This segment's popularity stems from the fact that babies start developing teeth when they are 6-12 months old. Additionally, factors such as new product launches and the advent of products that are natural will foster the growth of this market segment during the predicted period.
Geographical segmentation of the baby soothers and teethers market
The baby care products market includes baby convenience and safety products, baby skin care, baby bath care, diapers, and baby hair care.
In recent years, evolving consumer preferences, particularly for more sophisticated electronic toys, have influenced the global toy market. Manufacturers are expanding their consumer base by offering more innovative and technologically advanced toys.
Technavio’s consumer data and market analysis advances your knowledge of the industry and its competitive environment and provides insights on baby products, baby toys, educational toys, innovative baby products, kids’ toys, natural baby products, organic baby products, and wooden toys.