Cosmetics and Toiletry
Market overview of exfoliators and scrubs
Technavio’s market research analyst predicts the global exfoliators and scrubs market to grow at a CAGR of almost 5% during the forecast period. One of the latest developments in this market is the growing demand for skin lightening exfoliators and scrubs, which address concerns like skin pigmentation, discoloration, acne marks, and age spots. The maximum demand for such exfoliators and scrubs comes from the APAC region to reverse sun damage and the need for younger-looking skin. Vendors in the market are also launching exfoliators and scrubs with anti-aging properties, which not only reduce fine lines, wrinkles, and black spots but also enhance skin texture and hydrate the skin by increasing the skin oxidation levels. Manufacturers are also developing exfoliators and scrubs, which can serve multiple functions like two in one mask and scrub. These combined products offer a quick solution to all the skin care requirements of the customer. The growing interest towards body polishing exfoliators and scrubs is another major development gaining traction in this market. Heathcote & Ivory Gardeners Scrub and Smooth Footcare Kit, Marks & Spencer's Apothecary Elderflower & Rhubarb Body Scrub, and H&M Beauty Intuition Body Scrub some of the most popular body exfoliators and scrubs.
In terms of geography, APAC will be the fastest-growing region in the market and will account for the largest market share throughout the forecast period. The rising demand for personal grooming products among male and female consumers will be the major driving force for the exfoliators and scrubs market in the APAC region. The rise in demand for skin lightening exfoliators and scrubs is an emerging trend in the region. Also, consumers are shifting towards natural and herbal
Overview of the global cosmeceuticals market
Technavio’s market research analyst predicts the global cosmeceuticals market to grow at a CAGR of almost 6% during the forecast period. Research innovations with the help of advances in technologies like nanotechnology, plant stem cell technology, and the emergence of new active ingredients are significantly aiding in the growth of the global cosmeceuticals market. With the health and wellness trend gaining traction across the globe, several BPC vendors are coming up with cosmeceutical products that are integrated with medicinal and therapeutic solutions. They are using new ingredients such as peptides and extracts from plant stems for the manufacture of topical skincare products. Marine ingredients are also trending in the cosmeceuticals space. Manufacturers are also highlighting the specific pharmaceutical ingredients and clinically proven facts for the products, which will help in the market's growth during the forecast period. With the rising preference for physician-recommended products and organic cosmeceuticals, the market will witness massive growth in the coming years.
During 2015, the Americas dominated the global cosmeceuticals market and occupied the largest market share. At present, the region is witnessing an increased adoption of cosmeceutical products, specifically in the premium category, due to the growing consumer awareness about the benefits of these products. The US is the key revenue generator in the Americas owing to the high sales of anti-aging, facial serums, face oils, and skin lightening products. The growing demand for natural and organic cosmetics and rapid development in the organized retail sector will have a positive impact on the cosmeceuticals market in the Americas in the
Overview of the global anti-aging products market
The global anti-aging products market is anticipated to grow at a steady rate and will post a CAGR of more than 5% during the forecast period. Increasing advancements in anti-aging products and their improved efficiency will drive the growth prospects for the global anti-aging products market during the forecast period. Continual advancements in the technology have resulted in the launch of improved, advanced, and more value-added anti-aging products in the market. In addition, the consumers seek products, which hydrates the skin and contain antioxidants. Furthermore, various competitors across the globe are adding advanced ingredients in their products to satisfy different consumers of various geographies and counteract the signs of skin aging. Various popular ingredients such as Q10, antioxidants, magnolia, creatine, hyaluronan, and arctiin are added to develop an efficient anti-wrinkle products. The ingredients that are present in an anti-aging cream help in accumulating the moisture, destroying free radicals, and fill in small wrinkles.
In terms of geography, the Americas accounted for the maximum market share during 2015 and will continue to dominate the market until the end of 2020. One of the major factors responsible for the market’s growth is the huge presence of aging population in the region. Some of the other key factors that contribute growth to the market are a sedentary lifestyle, high health-and-beauty awareness, availability of a large number of skin care brands, a high urbanization rate, and an increased number of innovative products in the market.
Competitive landscape and key vendors
The market is highly fragmented due to the presence of multiple well-established vendors, who offer a wide range of products targeted at various categories of consumers. Also, the market competitors are increasingly
Overview of the global professional haircare market
The global professional haircare market is anticipated to grow at a steady rate and will post a CAGR of close to 4% during the forecast period. The increasing use of multiple platforms to engage with consumers drives the growth prospects for the global professional haircare market. Hair care professionals create awareness by marketing their products and engaging consumers. Consumers are engaged and retained using both offline and online platforms. Furthermore, mobile applications, audio-video formats, and styling tips also help in engaging the consumers. Other means of marketing includes celebrity endorsements, which is used to differentiate and promote brands in this competitive market. In-house marketing of these products involves salons or beauty parlors. The websites that offer exclusive discounts on salon packs encourage the consumers to avail services at discounted prices, which enhances the sales of professional haircare products. Various kinds of products such as apparels, skin care products, fragrances, and haircare are advertised online, which allows users to use their smartphones to order these products.
In terms of geography, the Americas accounted for the maximum market share during 2015 and will continue to be the highest revenue generator in the market during the forecast period. Factors such as availability of haircare products that are targeted at specific hair requirements are expected to result in the high market share of this region. Also, it has been observed that hair color is the largest segment in this region due to the influence of celebrities on fashion trends.
Competitive landscape and key vendors
The global professional haircare market is characterized by the presence of multiple international vendors. In this market, the vendors strategize to sustain themselves in the highly competitive
Overview of the global facial wipes market
According to Technavio’s market research analysis, the global facial wipes market will grow steadily during the forecast period, registering a CAGR of almost 9%. Facial wipes are effective, economic, and on-the-go facial skin care products which have increased their adoption considerably. Facial wipes have multiple applications ranging from face cleaning to eye, face makeup, and lip makeup removal. Several time-pressed consumers are opting for these skincare products owing to the ease-of-use and on-the-go solutions these wipes offer. The growing preference for pre-moistened facial cleansing wipes due to growing focus on maintaining personal hygiene will be a major growth factor for the facial wipes market. Moreover, facial wipes that have specific usage, such as makeup remover wipes, will also gain traction over the coming years, with consumers increasingly seeking specific solutions for their facial skin requirements. With the increasing inclination toward all-natural facial wipes, several players like Johnson & Johnson and LVMH are coming up with natural and herbal ingredients, which will positively aid in the growth of the overall market in the coming years.
Geographically, Europe is the largest revenue contributing region in the facial wipes market and will register the highest growth during the forecast period. Countries like the UK, Germany, France, Spain, Russia, and Italy, are the major markets for facial wipes in Europe. The use of facial wipes is comparatively high among women
Overview of the haircare market in Africa
According to the market research analysts at Technavio, the haircare market in Africa is anticipated to witness impressive growth and a staggering CAGR of more than 7% over the forecast period. The increasing demand for natural haircare products in the market is one of the primary factors propelling the growth prospects for this market. The majority of consumers are increasingly looking for products that contain natural ingredients as they are influenced by the natural look sported by celebrities such as Lupita Nyongo, Chimamanda Adichie, and Lira. Moreover, the increasing preference for natural products comes amid growing health concerns related to the use of chemical products, which have been linked to hair breakage, hair loss, and other conditions. This has led many specialty chains and beauty product manufacturers to enhance their product portfolio for natural hair products, which will boost the sales of haircare products in Africa in the future.
The partnership of vendors with salons is one of the recent trends spurring this market’s growth. Hair salons are booming in South Africa and many manufacturers are partnering with these salons to gain visibility and establish their products in the market. For instance, The Darling brand, a key brand in hair extension products on the continent, has strong presence at salons and is a preferred brand by hair stylists. Moreover, many beauty salons have their own chain of beauty and cosmetics products, leading to their increased sales.
Competitive landscape and key vendors
Due to the greater emphasis placed on appearance and health among consumers, this particular market is experiencing tremendous growth in terms of sales and technological advancements. A higher demand for organic products is driving the market and creating new growth opportunities in this sector.
Technavio’s market research on cosmetics and toiletries provides a comprehensive overview of the industry, which includes these segments: bath and shower, cosmetics, deodorants, fragrances, hair care, men’s grooming, oral care, skin care, and sun care.