Cosmetics and Toiletry
Global outlook of the deodorant market
The global deodorant market is projected to witness steady growth and will post a moderate CAGR of more than 5% over the forecast period. Due to an augmented demand for antiperspirants, the global deodorants market is expected to have a positive outlook in the coming years. Over time antiperspirants have become integral to daily grooming activities. Growing health consciousness and the desire to look and stay fit have led more people to take up sports and outdoor activities, which causes excessive sweating. Also, there has been a significant increase in the number of people working out in gyms. This has had a positive impact on the demand for antiperspirants and deodorants as antiperspirants prevent sweating and the resultant body odor. They also help control body odor by reducing moisture, killing bacteria, and masking the odor with a fragrance. Most of the antiperspirants comprise aluminum salts that react with electrolytes in the sweat to form a gel plug in the sweat duct glands, thus preventing them from releasing moisture.
The increasing preference for organic and natural deodorants over artificial products is one of the upcoming trends spurring the growth prospects for this market. Some of the natural ingredients used in deodorants and antiperspirants are hops and sodium bicarbonate. These products are specially designed for sensitive skin, and they prevent body odor without causing any harm to the skin. Moreover, the manufacturers are also opting for environmental-friendly packaging. Unilever has introduced measures to recycle and minimize waste in all of its manufacturing and non-manufacturing facilities.
Competitive landscape and key vendors
The global deodorant
Outlook of the organic skincare products market
Extensive research carried out by the analysts at Technavio has shown that the global organic skincare products market will grow at a steady CAGR of around 10% over the predicted period. At present, the market is witnessing huge demand for multifunctional organic skin care products. These products contain different functions and offer multiple benefits like moisturizing the skin along with reducing dark spots and tanning. These combination products are designed to provide a quick solution to all the skin care needs of the customer. For instance, Garnier has introduced anti-aging BB cream which is an all-in-one purpose cream that acts as a serum, moisturizer, primer, foundation, and sunblock to give consumers a youthful, bright, and even skin tone. Also, most vendors are focusing on products with both hydrate and antioxidants to cater to the growing demand. Blemish Balms (BB) and color correcting (CC) creams are popular among consumers as they provide both cosmetic as well as skin care benefits.
Consumers are eventually shifting to green cosmeceutical, which provides natural alternatives to classical cosmeceutical treatments. Consumers are opting for products that do not have chemicals, leading to the demand for natural and organic skincare products in the market. In North America, skin care brands are adopting green cosmeceuticals and feature elements, such as pharmacy association packaging and free from claims.
Competitive landscape and key vendors
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Overview of the global hair shampoo market
Technavio’s market research analyst predicts that the global hair shampoo market will grow at a modest CAGR of almost 2% during the forecast period. One of the key drivers for market growth is the growing demand for specialized products. Hair textures vary from person to person and as do hair and scalp related issues. Some people might have damaged or dry hairs while others have to deal with breakage and hair fall problems. As a result, specialized products like L'Oréal’s Total Repair are being introduced in this market as they claim to fix damages, which could have been caused by many factors. This increase in the availability of specialized products, which help to address a range of hair and scalp related problems, will lead to the strong growth of this market during the forecast period.
In this market research report, analysts estimate trends like the increasing demand for organic products to influence market growth. Recently, it has been observed that many consumers have started becoming aware of the harm that chemical ingredients in shampoos can cause to a person’s health. To address this issue, companies like Unilever have developed products containing natural ingredients as they are safer and more effective. This change in the consumer’s preference will lead to the high demand for shampoos that are organic in nature.
Product-based segmentation and analysis of the hair shampoo market
The health shampoo segment is the largest in the global hair shampoo market and will generate revenues of over USD 18 billion by the end of 2020. The growing preference for healthy, lustrous, and well-groomed hair will influence the purchasing decision of most consumers. In addition, the launch of new health shampoo
Outlook of the male toiletries market
Extensive research carried out by the market research analysts at Technavio has shown that the global male toiletries market will grow at a moderate CAGR of close to 4% over the forecast period. The landscape of men’s styling and grooming has changed significantly over the last few years as men across the globe are increasingly becoming beauty and image conscious. This has led to the expansion of the male grooming segment from traditional shaving products, deodorants, and basic bath and hair care products to premium cosmetics like concealers, skin whitening solutions, sunscreens, and anti-aging and anti-wrinkle products. This evolving consumer behavior has resulted in the rise of a specific target group, the urban heterosexual men, who pay high attention to their appearance and spend substantially on grooming, beauty treatments, and clothes. Moreover, the high disposable income of men in developed countries and better living standards are likely to drive this market’s growth over the next four years.
The augmented demand for sun care and anti-ageing creams is one of the emerging trends propelling the growth prospects for this market during the predicted period. According to the Skin Cancer Foundation, an individual should use a broad-spectrum (UVA/UVB) sunscreen with an SPF of 15 or higher every day. To address such concerns and to meet the growing demand among customers, vendors are launching a broad range of sun protection and anti-aging creams for men. Moreover, night skin
Overview of the global hair spray market
Technavio’s market research analyst predicts that the global hair spray market will grow at a CAGR of around 19% by 2020. Rapid changes in fashion patterns and consumers' growing willingness to adopt these fashion trends and styles are the primary drivers for the hair spray market. Hair volume reduction mousses, cosmeceutical hair styling products, thermal protection hair sprays, and anti-aging hair sprays are some of the new products that have gained considerable consumer interest in the recent years. Also, the market is witnessing the huge demand from the men section who are paying attention to grooming and are procuring advanced hair styling products. The growing metrosexual concept among men has propelled them to opt for several grooming products and beauty treatments, which will eventually increase revenues in the overall hair spray market.
Several haircare brands in the market are increasingly using natural and organic ingredients in their products. Consumers prefer these products over regular products, which usually contain hydrofluorocarbons, formaldehyde, fragrances, and micro-particles of other ingredients. Manufacturers are launching organic detanglers, protective and styling serums, and volumising products in spray formats to cater to the growing number of consumers who are wary of the ill-effects of these synthetic components. These organic products use natural sources such as corn, murumuru seed butter, black oat seeds, soybeans, coconut oil, olive oil, and honey and are considered safe to use. Some of the haircare products with natural ingredients include L’Oreal’s Garnier Fructis Flexible Control Anti-
Overview of the mass beauty care market in the US
Technavio’s market research analyst predicts the mass beauty care market in the US to grow at a steady CAGR of around 2% by 2020. One of the major developments in the mass beauty care market in the US is the recent increase in demand for male grooming products. Owing to the increased consciousness about beauty and personal grooming, men are increasingly adopting beauty products. As hair care products and deodorants are the most popular men's grooming products, many vendors have started developing innovative products in these segments. Also, several anti-aging, hair growth, and anti-wrinkle products are in high demand among male consumers. Factors such as growing male celebrity endorsements will further boost the growth prospects of the market in the coming years.
The rise in aging population has led to the high demand for natural and organic anti-aging creams, moisturizers, and body lotions. Natural oils such as those of argan, marula, almond, and coconut are some of the popular ingredients used in organic skin care products. Consumers are now moving towards the use of natural and herbal hair coloring agents that are ammonia-free and are less harmful than their synthetic counterparts. Also, the
Due to the greater emphasis placed on appearance and health among consumers, this particular market is experiencing tremendous growth in terms of sales and technological advancements. A higher demand for organic products is driving the market and creating new growth opportunities in this sector.
Technavio’s market research on cosmetics and toiletries provides a comprehensive overview of the industry, which includes these segments: bath and shower, cosmetics, deodorants, fragrances, hair care, men’s grooming, oral care, skin care, and sun care.