Cosmetics and Toiletry
Overview of the global female depilatory products market
Technavio’s market research analyst predicts the global female depilatory products market to grow at a CAGR of more than 6% during the predicted period. Factors such as the increase in grooming, personal hygiene, and fashion-consciousness have boosted the demand for depilatory products among females. Manufacturers of depilatory products are gaining consumer interest by providing a wide range of functionalities such as skin type (normal, sensitive, dry), various part of the body (legs, bikini line, face, arms, underarms), and desired effect (long-lasting and quick results) in their products. They are also introducing functional features such as moisturization for skin and enhancing skin shine in their offerings. One of the latest proposed products that have gained popularity in the market recently is the Skarp razor which uses laser beams for the removal of hair.
The presence of harmful chemicals in regular depilatory products has affected their acceptance among consumers worldwide. Calcium hydroxide, potassium hydroxide, thioglycolic acid, and sodium hydroxide are key ingredients in chemical hair removal creams and help remove hair faster. However, such chemicals have proved detrimental to the body, especially as these products are repeatedly used over a regular period. This has prompted consumers to look for alternative products that are safer and contain natural ingredients. Women are opting for such hair removal products that contain natural and organic ingredients. For instance, Amber Gel offers hair removal creams containing extracts of natural ingredients, and these creams provide a safer option for people with sensitive skin and conditions like eczema and varicose veins.
Competitive landscape and key vendors
Overview of the global eye makeup market
Technavio’s market research analyst predicts the global eye makeup market to grow at a CAGR of more than 5% during the forecast period. The eye makeup segment is one of the fastest-growing segments of the global color cosmetics market, thanks to the continuous introduction of new and innovative eye products in the market. At present, the global eye makeup market is witnessing a growing demand for waterproof eye makeup products especially during summers. Waterproof eye makeup products have been gaining huge popularity as these product lines can fight humidity and heat, without affecting the makeup. Several manufacturers are coming up with sweat proof makeup products that lasts all day long. Such durable and premium eye makeup products are specifically popular among working women. The demand for smudge-free eye makeup including waterproof eyeliners are increasing significantly among sportswomen participating in swimming, exercising, and other humid outdoor activities. The latest development in this market is the growing preference for mineral eye makeup as it is natural and has inorganic substances that contain no carbon. With women increasingly using natural mineral eye makeup products, the overall market will witness significant growth during the forecast period.
The Americas accounted for around 35% of the global eye makeup market in 2015 and is anticipated to maintain its dominance during the forecast period. The US is the major revenue contributor to the region’s market owing to the high sales of eye liners and eye pencils. The eyebrow segment is the best performing segment in the eye makeup market and generated
Overview of the global facial serum market
Technavio’s market research analyst predicts the global facial serum market to grow moderately at a CAGR of almost 4% between 2016 and 2020. Constant innovations in product offerings and packaging techniques are the major driving force behind the growth of this market. The high demand for facial serums to address blemish and acne issues has prompted manufacturers to expand product lines under their established brands. One of the latest developments in the market is the growing use of natural and organic ingredients in the beauty and personal care products. The organic and natural ingredients include natural vitamin E, A, B1, B2, B6, C, minerals, carotenes, antioxidants, essential fatty acids and organic oils like Borage seed oil, Moroccan Argan, Macadamia, Rosehip, and Jojoba and coconut oil. Also, considering factors like convenience and easy on-the-go shopping experience, several manufacturers have started offering their products online. L'Oréal's L'Oréal Paris and The Body Shop are some of the major vendors who have online presence in the market.
In 2015, the Americas accounted for the largest share of the market and will continue to be the leading region during the forecast period. Much of the region’s revenue comes from the organized retailers such as Walmart. The major markets in this region are the US, Mexico, and Canada in North America and Brazil in Central and South America. Specialty stores generate maximum revenues in the region, thanks to the growing sales of skin care products
Global outlook of the skin lighteners market
According to Technavio’s market research analysis, the global skin lighteners market will grow at a CAGR of more than 9% during the forecast period. The growing desire for radiant and flawless skin are pushing consumers towards the use of skin lightening products. The demand for skin lighteners is increasing across the globe, mostly as they help reduce a wide range of skin-related concerns like pigmentation, scars, discoloration, acne marks, and age spots. Skin lightening products help minimise melanin pigment under the skin and result in an even skin tone. Sklin lighteners are also beneficial in the treatment of medical conditions such as hyperpigmentation, melasma, vitiligo, and rosacea. Some examples of leading skin lightener products' manufacturers across the globe are Beiersdorf, Shiseido, Hindustan Unilever, P&G, E. T. Browne Drug Company, Emami, and Kanebo Cosmetics.
To enhance their market presence and extend their consumer base, manufacturers are developing innovative skin lightening products. For instance, Dermalogica offers several skin products that help in restoring the skin luminosity and improve the skin tone. These products are made of non-artificial fragrances, colors, and parabens. Manufacturers are also formulating skin lightening products using plant extracts such as green tea extract, grape seed extract, Pycnogenol, aloe vera extract, licorice extract, marine algae extract, cinnamic acid, flavonoids, mulberry extract, coffee berry, and retinoid. These plant extract-based skin lighteners help reduce melanin production and increase collagen production, keeping skin healthy and spot-free.
Competitive landscape and key vendors
Overview of the skin lighteners market in APAC
Technavio’s market research analyst predicts the skin lighteners market in APAC to grow at a CAGR of more than 10% by 2020. The demand for skin lighteners is increasing significantly in APAC, primarily because they help in reducing a wide range of skin-related problems such as pigmentation, scars, discoloration, acne marks, and age spots. Skin lightening products minimize the melanin pigment under the skin and give an even tone to the skin. These products have also proved beneficial in the treatment of medical disorders such as hyperpigmentation, melasma, vitiligo, and rosacea. Phenol-based ingredients have gained huge popularity among skin lightening products. These ingredients help in removing the dead cells from the surface of the skin. The phenolic compounds have extensive usage in skin lightening products as they are cheaper and are also easily absorbed into the skin. Another development in the market is the use of skin nutricosmetic formulas to provide natural treatment for the skin, enhancing natural beauty. These formulas are available in the form of capsules, tablets, pills, drinks, and jellies.
Consumers are increasingly opting for such skin lightening products that contain UV absorbers. The UV absorbers in skin care products help consumers from the detrimental effects of the sun, especially in the tropical areas. UV absorbers have found major applications in several skin lightening anti-aging products including lotions, moisturizers, and gels. Vendors are also using
Overview of the global hair and body mist market
Technavio’s market research analyst predicts the global hair and body mist market to grow at a CAGR of almost 8% by 2020. The market is witnessing increased use of natural and organic ingredients in their hair and body care products as the consumers regard them as safer than regular products, which contain hydrofluorocarbons, formaldehyde, fragrances, and micro-particles of other ingredients. Manufacturers are also coming up with organic detanglers, protective and styling serums, and volumizing products in spray formats. The natural body mist products use natural sources such as bergamot, cardamom, jasmine, musk, nutmeg, papaya, pineapple, and rose. Similarly, the natural hair mist products use natural sources such as corn, murumuru seed butter, black oat seeds, soybeans, coconut oil, olive oil, and honey. Some of the popular natural body mist products include CK one All Over Body Spray from Calvin Klein and Satsuma body mist, Shea body mist.
Owing to factors such as convenience and easy on-the-go shopping experience, the consumers are increasingly purchasing beauty products online. This has propelled several beauty brands to develop their online platforms. Beauty marketers are also adopting an omnichannel strategy to increase their revenues and product availability. They are integrating their online and offline operations to provide a hassle-free shopping experience to consumers. Procter & Gamble's P&G Shop, P&G Everyday, and P&G Professional, and L'Oréal's L'Oréal Paris use the online portal to sell hair care products. The growing trends towards m-commerce will be a major growth factor for this market in the coming years.
Competitive landscape and key vendors
Due to the greater emphasis placed on appearance and health among consumers, this particular market is experiencing tremendous growth in terms of sales and technological advancements. A higher demand for organic products is driving the market and creating new growth opportunities in this sector.
Technavio’s market research on cosmetics and toiletries provides a comprehensive overview of the industry, which includes these segments: bath and shower, cosmetics, deodorants, fragrances, hair care, men’s grooming, oral care, skin care, and sun care.