Overview of the global popcorn machine market
According to Technavio’s market research analysis, the rise in product innovation will be one of the major factors that will have a positive impact on the growth of the the global popcorn machine market till 2021. The increasing sales of popcorn machines is mainly due to the launch of new flavored products such as butter and caramel and has gained immense popularity in the US popcorn market over the years. In addition, many other products with flavors such as maple sea salt, jalapeno, pepper, cheddar cheese, green apple, caramel, bacon, buffalo and blue cheese, cheesecake and stout beer have seen a gained huge attraction. Also, the companies such as Popcorn Indiana, a US-based manufacturer of popcorn, have introduced a new Peppermint-flavored range called New Dark Fudge Peppermint Drizzle corn. With the introduction of innovative flavors in the market, the sales of popcorn machines particularly in residential models are likely to grow during the forecast period. Our market research analysts predict that this market will grow at a CAGR of more than 5% by 2021.
The Americas will be the major revenue contributor of the popcorn machine market throughout the forecast period. The rising popularity of popcorn in Central and South America as a snack, increasing disposable incomes, shifting consumer patterns, and growth in the awareness of health advantages of consuming popcorn will drive the demand for popcorn machines in the region.
Competitive landscape and key vendors
The popcorn machine market consists of few established players accounting for the major market shares. These key players are competing through innovations in product design and marketing to gain popularity in the market. The entry of private-labels in the market and the increasing competition has induced the vendors in this market to launch different products and services to maintain sustainability through unique and clear propositions.
The leading vendors in the market are –
- Conair Corporation
- The Legacy Companies
- National Presto Industries
- Nostalgia Products
- Wabash Valley Farms
The other prominent vendors in the market are Great Northern Popcorn Company, Jarden Consumer Solutions, Hamilton Beach Brands, and Nordic Ware.
Segmentation by product and analysis of the popcorn machine market
- Residential models
- Commercial models
During 2016, the commercial models segment accounted for the major shares of the popcorn machine market. Factors such as the high efficiency, durability, and the availabilty of varied styles will contribute to the growth of the commercial popcorn machine market in the coming years.
Segmentation by distribution channel and analysis of the popcorn machine market
- Hypermarkets, departmental stores and supermarkets
- Specialty stores
- Online stores
According to this market research report, the hypermarkets, departmental stores and supermarkets will account for the maximum share of the popcorn machine market until 2021. The availability of extensive range of products and provision for required support and information for the products will drive the market growth in this segment.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global popcorn machine market?
- What are the key market trends impacting the growth of the global popcorn machine market?
- What are the challenges to market growth?
- Who are the key vendors in the global popcorn machine market?
- What are the market opportunities and threats faced by the vendors in the global popcorn machine market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global popcorn machine market?
Technavio also offers customization on reports based on specific client requirement.