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Popcorn Market 2017-2021

  • Published: May 2017
  • Pages: 70
  • SKU: IRTNTR13197
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The popcorn market size has the potential to grow by $4.25 billion during 2017-2021, and the market's growth momentum will accelerate during the forecast period because of the steady increase in year-over-year growth. This report provides a detailed analysis of the market by product (kernel popcorn, microwave popcorn, and RTE popcorn) and by geography (the Americas, APAC, and EMEA). Also, the report analyzes the market's competitive landscape and offers information on several market vendors, including Conagra Brands, Snyder's-Lance (Diamond Foods), PepsiCo (Frito-Lay), Amplify Snack Brands, and Weaver Popcorn Company.

 

Global popcorn market overview

From merely being consumed as a leisure, popcorns are now widely consumed as a healthy snack food, owing to the robust health benefits associated with the snack. Popcorns are rich in nutrients such as proteins, antioxidants, fibers, polyphenolic compounds, and vitamin B complex. This market research analysis identifies the growing consumer awareness of the health benefits of consuming popcorn as one of the key growth factors for the global popcorn market.The growing health consciousness among the people is also compelling them to consume food items that are gluten-free. Also, the additional benefits affiliated with popcorns such as keeping the entire digestive system healthy, reducing cholesterol levels, and regulating blood sugar, will also influence the growth of the market over the years. Market research analysts at Technavio predict that the global popcorn market will grow steadily over the next four years and post a CAGR of almost 8% by 2021.

Global popcorn market trends

The availability of organic and premium gourmet popcorn varieties will be one of the major trends that will gain traction in the popcorn market during the next four years. The unhealthy and sedentary lifestyles are compelling consumers to opt for fresh and organic varieties to balance the consumption of nutrients. In addition to the growing awareness of the health benefits of the consumption of popcorn, this desire to purchase fresh and organic foods will also promote the growth of the market.

Competitive landscape and key vendors

The popcorn market is highly fragmented with the presence of both regional and international vendors. The market is competitive and the vendors in the market mainly compete with their counterparts based on factors such as product portfolio, differentiation, and pricing. To retain their market shares and strengthen their foothold in the market, the international vendors are increasingly focusing on acquiring regional vendors.

Some of the leading vendors in the market are -

  • Conagra Brands
  • Snyder's-Lance (Diamond Foods)
  • PepsiCo (Frito-Lay)
  • Amplify Snack Brands
  • Weaver Popcorn Company

 

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Market segmentation by product and analysis of the popcorn market

  • Microwave
  • Ready-to-eat (RTE)
  • Kernel

During 2016, the microwave popcorn segment dominated the popcorn market. However, the segment will witness a gradual decline in its market shares during the next four years. The decline in the market share can be attributed to factors such as busy and sedentary lifestyles of the consumers, where the consumers prefer the need for convenient food such as RTE popcorn. However, to promote the growth of the segment, the vendors in the market are introducing innovations in packaging and are also introducing exotic flavors.

Market segmentation by geography and analysis of the popcorn market

  • Americas
  • APAC
  • EMEA

The Americas accounted for the major shares of the popcorn market during 2016 and will continue to retain its dominant position during the forecast period. Owing to the launch of new and innovative flavors, countries such as the US and Canada will be the major revenue contributors to the market in this region. Moreover, the growing health consciousness among the population that is compelling consumers to prefer the consumption of popcorns and the presence of a considerable number of snack companies in this region, will further contribute to the growth of the popcorn market in the Americas.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global popcorn market?
  • What are the key market trends impacting the growth of the global popcorn market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global popcorn market?
  • What are the market opportunities and threats faced by the vendors in the global popcorn market?
  • Trending factors influencing the market shares in the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global popcorn market?

 

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PART 01: Executive summary.

PART 02: Scope of the report

PART 03: Research Methodology.

PART 04: Introduction.

  • Key market highlights 

PART 05: Market landscape.

  • Global corn market in terms of production, export, and consumption
  • Global popcorn market
  • Five forces analysis 

PART 06: Market segmentation by product type.

  • Global popcorn market by product type 
  • Global microwave popcorn market
  • Global ready-to-eat (RTE) popcorn market
  • A brief overview of kernel popcorn market

PART 07: Market segmentation by geography.

  • Global popcorn market by geography 
  • Popcorn market in the Americas 
  • Popcorn market in EMEA 
  • Popcorn market in APAC  

PART 08: Key leading countries.

  • Popcorn market in the US 
  • Popcorn market in Brazil
  • Popcorn market in Canada 
  • Popcorn Market in the UK 
  • Popcorn market in Mexico 

PART 09: Decision framework.

PART 10: Drivers and challenges.

  • Market drivers 
  • Impact of drivers on key customer segments 
  • Market challenges  
  • Impact of challenges on key customer segments 

PART 11: Market trends.

PART 12: Vendor landscape.

  • Competitive scenario 

PART 13: Key vendor analysis.

  • Conagra Brands 
  • Snyder's-Lance (Diamond Foods)
  • PepsiCo (Frito-Lay)
  • Amplify Snack Brands 
  • Weaver Popcorn Company 
  • Other prominent vendors 

PART 14: Appendix.

  • List of abbreviations 

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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