Global Rice Transplanter Machine Market 2017-2021

  • Published: Oct 2017
  • Pages: 62
  • SKU: IRTNTR14414

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This market research study identifies Kubota, Iseki, and Yanmar as the leading players in the global rice transplanter machine market. A comprehensive analysis of this market is also presented by distribution channel (online and offline) and by geography (the Americas, APAC, and EMEA).

Rice transplanter machine market outlook

The market for agricultural machinery is witnessing an increased investment opportunity in the agricultural sector. It has been observed that in developing countries, the increased foreign direct investments (FDI) is propelling the growth of agricultural activities in the sector. Technavio’s market research report identifies that the growing FDI and other investments in the agricultural sector will be one of the primary growth drivers for the global rice transplanter machine market till 2021. For instance, during 2016, India's FDI in agricultural machinery was close to USD 364 million. Furthermore, the allotment of 100% FDI in the agriculture sector by the Indian government is driving the demand for rice transplanter machinery. According to the rice transplanter machine industry analysis, this market will grow at a CAGR of more than 9% by 2021.

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The globalization of business is resulting in an increased machinery size and proliferation of various types of machines in development. This is encouraging vendors such as Kubota to increase its investments in research and developmental activities for core technology in Japan and build a global R&D setup. One of the key trends that will boost the growth prospects for the global rice transplanter machine market during the estimated period is the setting up of research and development centers by such a major player. Consequently, the manufacturing of agricultural plant machinery, engines, and construction machinery will also increase. These machines are equipped with various features to enhance the speed of development.

Competitive landscape and key vendors

The rice transplanter machine market is highly competitive due to the presence of several big players. Manufacturers across the globe are adopting advanced technological methods for the production of rice transplanters. This, in turn, will boost the production of machines in the forthcoming years. Furthermore, many competitors of the rice farming equipment market are trying to increase their visibility and production capacity by adopting several strategic activities.

Key vendors in this market are 

  • Kubota
  • Iseki
  • Yanmar

Other prominent vendors in the market include TYM, Jiangsu World Agriculture Machinery, CLAAS, Mitsubishi Mahindra Agricultural Machinery, Changfa Agricultural Equipment, Shandong Fuerwo Agricultural Equipment, and Dongfeng Agricultural Machinery.

Segmentation by distribution channel and analysis of the rice transplanter machine market

  • Online
  • Offline

The offline distribution channel for agricultural machinery is categorized into four types, which are direct-to-consumer, dealers, and distributors. The vendors build business partnerships directly with users such as farmers and farming corporations in the direct-to-consumer channel. During 2016, dealers and distributors including international distributors, regional distributors, and country distributors contributed to around 82% of revenue to the offline rice planting machine segment. The segment will continue to grow throughout the estimated period because farmers are not technologically advanced to purchase the product online. They chose to buy machines directly from dealers.       

Segmentation by geography and analysis of the rice transplanter machine market

  • Americas
  • APAC
  • EMEA

Based on the rice transplanter machine market statistics, the adoption of rice transplanter machines is high in China, India, and Indonesia. China is the leading producer of rice. One of the largest countries in the world that provide large areas of land for agricultural use, especially for its cultivation in China. The consumption of rice is high in this country, which accounts for around 60%. Other Asian countries import rice from China. India is the second largest producer of rice. This indicates that the need for rice farming equipment is high in APAC in comparison to other regions. Consequently, the market for rice transplanter machine will continue to grow in the region for the next four years.

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Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global rice transplanter machine market?
  • What are the key market trends impacting the growth of the global rice transplanter machine market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global rice transplanter machine market?
  • What are the market opportunities and threats faced by the vendors in the global rice transplanter machine market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global rice transplanter machine market?

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PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline
  • Global agricultural machinery market

PART 05: Market landscape

  • Market overview
  • Five forces analysis

PART 06: Market segmentation  by distribution channel

  • Global rice transplanter machine market by distribution channel

PART 07: Geographical segmentation

  • Global rice transplanter machine market segmentation by geography

PART 08: Key leading countries

  • India
  • China
  • Brazil

PART 09: Decision framework

PART 10: Drivers and challenges

  • Market drivers
  • Market challenges

PART 11: Market trends

PART 12: Vendor landscape

  • Competitive scenario
  • Other prominent vendors
  • Key competitive strategies

PART 13: Key vendor analysis

  • Kubota
  • Iseki
  • Yanmar

PART 14: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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