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The Gluten Free Products market size is projected to reach USD 5.23 billion at a CAGR of 9.66% from 2022 and 2027. Gluten is a type of protein present in wheat, rye, and barley, composed of glutenin and gliadin. While a staple in many diets, it poses significant health risks for individuals with celiac disease or gluten intolerance. Consuming gluten can lead to symptoms such as bloating, diarrhea, gas, vomiting, migraines, and joint pain. To manage these conditions, doctors often recommend a gluten-free diet. Gluten-free foods are formulated to exclude gluten, making them easier to digest and less likely to cause intestinal inflammation and gastric issues. This dietary approach is crucial for maintaining digestive health and alleviating symptoms associated with gluten sensitivity, promoting overall well-being for affected individuals.
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The market is thriving due to increasing awareness of celiac illness and gluten-intolerance issues among consumers. People adopting gluten-free diets seek alternatives that cater to health and wellness concerns, promoting better digestive health and improved energy levels. Survival-based foods and gluten-friendly goods are gaining popularity, particularly among those with specific dietary requirements or seeking healthier lifestyles. Bakery start-ups are innovating to meet demand for gluten-free options, enhancing the nutritional functioning of foods like dough while maintaining elasticity and taste. As consumers prioritize healthier diets, the market for gluten-free products continues to expand, driven by a shift towards nutritionally sound and gluten-free alternatives in response to evolving dietary preferences and health-related considerations.
Rising awareness about the benefits of these items is driving the market growth. The consumption of gluten can cause food intolerance and several other digestion-related side effects in certain individuals having celiac disease. Thus, the growing awareness of celiac disease is expected to significantly contribute to the market growth. There is a growing preference for these items among consumers due to their several health benefits such as improved cholesterol levels, digestion, and decreased intestine inflammation. Hence, the increase in awareness of such health benefits of gluten-free products is expected to drive the market share growth.
A key factor shaping market growth is the increasing availability through retail. There is an increasing availability of gluten free foods due to the rising instances of celiac disease and gluten intolerance. Several local bakeries are partnering with supermarkets to sell their gluten free baked goods to increase sales of those items. For instance, Sprouts Farmers Market in Atlanta offers materials made by the local all gluten free Dunwoody Bakery.
The high price is one of the key challenges hindering the market growth. One of the significant challenges with gluten free product manufacturing is its high costs due to its complex production process. Some of the key ingredients in the gluten free product are rice and corn which is more expensive than wheat. Furthermore, other main cost factors that affect the price are certifications, exclusive carriers to avoid cross-contamination, specialized supply chains, and logistics which significantly contribute to the high price. Hence, such high prices make it less affordable for normal people to buy gluten free food products which can significantly hinder the growth of the market size during the forecast period.
The offline segment is estimated to witness significant growth during the forecast period. The offline segment mainly includes departmental stores, supermarkets, hypermarkets, convenience stores, and restaurants. Some of the largest retail chains that have separate retailing sections for these items, such as gluten free bread and biscuits include Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target).
The Offline Segment was valued at USD 5.70 billion in 2017 and continued to grow until 2021.
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Several prominent vendors in the gluten-free market are using promotional and marketing strategies, such as branding through signages and discounts on product packages at their stores in order to increase their market share. Some of the key factors on which organized retail is based are geographical presence, ease of production and inventory management, and goods transportation. One of the main advantages of retail outlets such as supermarkets and hypermarkets is that they have separate aisles for these items, which increases the visibility of these speciality items. Hence, such marketing initiatives by prominent vendors will attract the attention of consumers to gluten-free items which in turn will drive the market growth during the forecast period.
The bakery products segment will see significant growth during the forecast period, driven by the increasing prevalence of celiac disease and gluten sensitivity. The rising number of cases necessitates a higher demand for gluten-free bakery items as consumers avoid gluten-containing foods.
North America is estimated to contribute 47% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional market market trends and analysis and drivers that shape the market during the forecast period. One of the main factors for the significant growth of the global gluten free product market in North America is due to the factors such as the rising incidence of celiac disease and the increasing options of gluten free foods in restaurants. One of the main countries in North America which has the highest cases of celiac disease is the US followed by Mexico and Canada. As celiac disease causes other medical problems such as diabetes, Down syndrome, and infertility, there are increasing awareness programs conducted across the US programs to educate people about the side effects of gluten intake. Also, several restaurants in North America are expanding their menu of gluten free offerings as consumers are increasingly adopting gluten free food in their regular diets. Hence, such factors and initiatives are expected to drive the global gluten free product market in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
These products market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments
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The market is expanding rapidly, driven by increasing awareness of gluten allergies and the health benefits associated with a gluten-free diet. Individuals with digestive issues or small intestine inflammation find relief and improved health through gluten-free alternatives like grains, pasta, and bakery goods made from rice flour and other gluten-free flours. Technology improvements in food manufacturing ensure nutritional needs are met without compromising taste or texture. In-store dietitians and colour-coded shelf tags help consumers identify gluten-free options such as coffee peanut bars, chocolate oat cookies, and gluten-free hard seltzers. FMCG companies like Rage Coffee and KRBL Limited are introducing natural ingredients and innovative formulations in gluten-free products, catering to dietary requirements and preferences while addressing concerns about preservatives and artificial additives. As the population becomes more health-conscious, the gluten-free market continues to grow, offering a wide range of nutritious and flavorful choices.
In addition, market is driven by increasing awareness of health-related issues such as digestive system concerns, chronic pulmonary disease, and metabolic syndrome, prompting many consumers to adopt gluten-free diets. These diets are perceived to improve energy levels and support healthier lifestyles by eliminating gluten, a protein found in wheat, barley, and rye. As part of this trend, there's also a rising demand for dairy-free products and alternatives like pulses. Feel Good Foods and similar brands are innovating with gluten-free options such as pasta, snacks, and bakery goods made from gluten-free flours like rice flour. These products aim to provide nutritional benefits without compromising taste or texture, utilizing technologies like micro-encapsulation for improved shelf-life and moisture retention. With increasing consumer preference for healthier choices, the gluten-free market continues to expand, offering diverse and palatable alternatives.
Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.66% |
Market growth 2023-2027 |
USD 5.23 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
9.52 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 47% |
Key countries |
US, Canada, Italy, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Afterglow Cosmetics Inc., Alima Cosmetics Inc., Amys Kitchen Inc., Bobs Red Mill Natural Foods Inc., Campbell Soup Co., Chocoladefabriken Lindt and Sprungli AG, Conagra Brands Inc., Gabriel Cosmetics Inc., General Mills Inc., Gruma SAB de CV, Juvela Ltd., Kellogg Co., Mondelez International Inc., Nestle SA, Prima Foods Ltd., Silly Yak Foods, The Hain Celestial Group Inc., The Hershey Co., The Kraft Heinz Co., and Unilever PLC |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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