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The Gluten Free Products market size is projected to reach USD 14.16 billion and the market size is estimated to grow at a CAGR of 9.66% from 2022 and 2027. Gluten is a variant of protein commonly found in wheat, rye, and barley. It is a combination of two proteins, glutenin, and gliadin, which are found as a protein component in food. However, it adversely affects celiac and other gluten-intolerant patients, often causing bloating, diarrhea, gas and vomiting, migraines, and joint pain. People diagnosed with food intolerance to the gluten content of food are prescribed gluten-free food or diet. Gluten free food is lighter, easier to digest, and prevents intestinal swelling and gastric problems.
It also includes an in-depth analysis of market dynamics, customer landscape, Competitive analysis and market segmentation along with regions. Furthermore, the report includes historic market data from 2017 to 2021.
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Rising awareness about the benefits of these items is driving the market growth. The consumption of gluten can cause food intolerance and several other digestion-related side effects in certain individuals having celiac disease. Thus, the growing awareness of celiac disease is expected to significantly contribute to the market growth. There is a growing preference for these items among consumers due to their several health benefits such as improved cholesterol levels, digestion, and decreased intestine inflammation. Hence, the increase in awareness of such health benefits of gluten-free products is expected to drive the market share growth.
A key factor shaping market growth is the increasing availability through retail. There is an increasing availability of gluten free foods due to the rising instances of celiac disease and gluten intolerance. Several local bakeries are partnering with supermarkets to sell their gluten free baked goods to increase sales of those items. For instance, Sprouts Farmers Market in Atlanta offers materials made by the local all gluten free Dunwoody Bakery.
The high price is one of the key challenges hindering the market growth. One of the significant challenges with gluten free product manufacturing is its high costs due to its complex production process. Some of the key ingredients in the gluten free product are rice and corn which is more expensive than wheat. Furthermore, other main cost factors that affect the price are certifications, exclusive carriers to avoid cross-contamination, specialized supply chains, and logistics which significantly contribute to the high price. Hence, such high prices make it less affordable for normal people to buy gluten free food products which can significantly hinder the growth of the market size during the forecast period.
The offline segment is estimated to witness significant growth during the forecast period. The offline segment mainly includes departmental stores, supermarkets, hypermarkets, convenience stores, and restaurants. Some of the largest retail chains that have separate retailing sections for these items, such as gluten free bread and biscuits include Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target).
The Offline Segment was valued at USD 5,702.4 million in 2017 and continued to grow until 2021.
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Several prominent vendors in the gluten-free market are using promotional and marketing strategies, such as branding through signages and discounts on product packages at their stores in order to increase their market share. Some of the key factors on which organized retail is based are geographical presence, ease of production and inventory management, and goods transportation. One of the main advantages of retail outlets such as supermarkets and hypermarkets is that they have separate aisles for these items, which increases the visibility of these speciality items. Hence, such marketing initiatives by prominent vendors will attract the attention of consumers to gluten-free items which in turn will drive the market growth during the forecast period.
The bakery products segment will see significant growth during the forecast period, driven by the increasing prevalence of celiac disease and gluten sensitivity. The rising number of cases necessitates a higher demand for gluten-free bakery items as consumers avoid gluten-containing foods.
North America is estimated to contribute 47% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period. One of the main factors for the significant growth of the global gluten free product market in North America is due to the factors such as the rising incidence of celiac disease and the increasing options of gluten free foods in restaurants. One of the main countries in North America which has the highest cases of celiac disease is the US followed by Mexico and Canada. As celiac disease causes other medical problems such as diabetes, Down syndrome, and infertility, there are increasing awareness programs conducted across the US programs to educate people about the side effects of gluten intake. Also, several restaurants in North America are expanding their menu of gluten free offerings as consumers are increasingly adopting gluten free food in their regular diets. Hence, such factors and initiatives are expected to drive the global gluten free product market in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The these products market research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative market growth analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides
market trends and analysis and growth opportunities from 2017 to 2027.
The Market addresses health concerns related to heart disease, obesity, chronic pulmonary disease, metabolic syndrome, and irritable bowel syndrome (IBS). This market caters to diverse dietary preferences, including the Paleo diet, Keto diet, and products like dairy-free products and pulses. Brands like Warburtons and NUCO's Coconut Wraps offer gluten-free options, reflecting the growing demand for alternatives.
The market includes ready-to-eat foods catering to millennials who seek convenience without compromising dietary needs. Distribution channels include supermarkets and hypermarkets and the online segment, providing accessibility and variety to consumers seeking gluten-free products. This market responds to consumer demand for healthier options, driven by awareness of dietary restrictions and preferences. As more consumers prioritize health and wellness, the gluten-free products market continues to innovate and expand its offerings to meet evolving dietary needs and lifestyles.
Gluten Free Products Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.66% |
Market growth 2023-2027 |
USD 5,231.56 million |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
9.52 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 47% |
Key countries |
US, Canada, Italy, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Afterglow Cosmetics Inc., Alima Cosmetics Inc., Amys Kitchen Inc., Bobs Red Mill Natural Foods Inc., Campbell Soup Co., Chocoladefabriken Lindt and Sprungli AG, Conagra Brands Inc., Gabriel Cosmetics Inc., General Mills Inc., Gruma SAB de CV, Juvela Ltd., Kellogg Co., Mondelez International Inc., Nestle SA, Prima Foods Ltd., Silly Yak Foods, The Hain Celestial Group Inc., The Hershey Co., The Kraft Heinz Co., and Unilever PLC |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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