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The Hair Care Market size is projected to increase by USD 19,677.67 million and the market size is estimated to grow at a CAGR of 4.18% between 2022 and 2027. A major driving factor for the market growth is the influence of social media and blogging. These days, online retail decision-making is highly influenced by endorsement and promotion through social media platforms. Social media platforms help online retailers connect and obtain feedback from customers. Also, they act as decisive tools for creating new products, tracking brand and product reviews, and launching marketing campaigns. Some of the major social media tools used by most online retailers for their product launches and campaigns include YouTube, Instagram, and Pinterest. Thus, social media and blogging strategies are expected to be significant factors driving the growth of the market during the forecast period.
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Personalized home salon service is an emerging trend in regions such as North America, Europe, and APAC. Over the last decade, the number of app-based salon service providers that offer at-home grooming services has grown significantly. Mobile apps enable consumers to order salon services and meet makeup artists at the given address. Moreover, home salon services have witnessed an expansion and high demand due to their low service charges and the convenience of makeup and grooming services at home. Therefore, such personalized home salon services are expected to propel the market growth and trends in focus, in terms of consumption.
The rise in awareness about the harmful effects of chemical or synthetic components used in products is limiting the market growth. Various health disorders are caused due to use of hair dyes, gels, serums, and a few other hair styling agents. Asthma, severe allergic reactions, non-Hodgkin's lymphoma, breast cancer, and multiple myeloma are some of the major diseases caused by hair dyes. Para-phenylenediamine (PPD) is a major component of synthetic dyes, and it is used to enhance the color of dyes. However, this component can cause skin blistering, burning, and the formation of rashes. Ammonia, another component of hair color products, in high concentration can cause asthma; it can also easily exacerbate pre-existing breathing conditions. Thus, adverse health effects of chemical or synthetic components used in products can become a major challenge for the growth of the market in focus during the forecast period.
The market share growth by the hair color segment will be significant during the forecast period. A major factor in the growth of the segment is the growth in the geriatric population. This is due to the factor that the elderly use hair colorants on graying and white hair but the changing fashion trends and availability of new color shades are driving the young generations to opt for various types of hair color. The hair color segment was valued at USD 33,986.07 million in 2017 and continued to grow until 2021. The hair color market is growing, due to the rising number of salons and spas globally. The rising cases of premature greying of hair are responsible for the growth of the hair color segment during the forecast period. To produce less harmful and chemical-free hair colors, as unwanted chemicals can cause itchiness to the skin, allergies, rashes, and other side effects poses a major challenge for the manufacturers. For instance, John Paul Mitchell Systems offers Paul Mitchell, which is a hair color product for consumers with sensitive hair or scalp, gray hair, or white hair. Hence, such factors influence the segment growth during the forecast period.
The shampoo segment is expected to grow at a steady year-over-year rate during the forecast period. Shampoo is developed to replace soap for cleaning the scalp and hair, removing unwanted oil, dandruff, environmental dust, and residue products. They also assist in protecting hair color. Moreover, shampoos aid in the rejuvenation of the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. Natural shampoos are gaining popularity, with key players launching natural products by focusing on consumers' needs and preferences. The use of shampoo has been growing in the market, owing to the launch of innovative products that cater specifically to the requirements of customers in the region. Therefore, the above-mentioned factors are expected to propel the growth of the segment during the forecast period.
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Based on distribution channel, the market has been segmented into offline and online segments. The offline segment will account for the largest share of this segment. The products are primarily sold through the offline distribution channel. This segment includes different retail formats such as specialty stores, hypermarkets, supermarkets, convenience stores, warehouse clubs, and others such as drugstores, salons and spas, and department stores. These stores help in generating significant revenue in the global market. Furthermore, manufacturers rely on such retail stores and plan their budgets for marketing, advertising, and promotion activities to create product and brand visibility among consumers. Hence, such factors drive the offline segment of the market during the forecast period.
Similarly, the market share growth by the online segment is significant during the forecast period. A wide variety of products are available online in distinct categories, price ranges, and brands. Popular online retailers, such as Amazon and Alibaba Group, offer many options in the product categories, including shampoos, hair color, and others. With the growing shift to online shopping, the retail landscape is reshaping and providing ample opportunities to companies that sell products. Omnichannel retailing is another growing trend among vendors, which is enabling them to earn more revenue through their own web portals. Such factors will increase the segment growth during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. China, Japan, and India are the major revenue contributors in APAC. Some of the major factors attributed to the growth of the region include the rising disposable income and household final consumption expenditure per capita among consumers. In addition to purchasing daily necessities such as shampoo and conditioner, consumers intend to buy fashion- and style-oriented and premium products such as hair mist, dry shampoo, hair styling spray, hair serum, and hair growth products. Hence, such factors drive the market growth in the APAC during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market trends and analysis report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The hair care market encompasses a diverse range of products, including liquid, cream, and lotion formulations, catering to various hair types and concerns. The marketplace addresses issues such as dry hair, oily hair, and damaged scalps, emphasizing the importance of hair maintenance. Innovations in products like Veg Keratin from the Atulya brand, focusing on cruelty-free, plant-based materials and proteins, target specific concerns like anti-breakage for the female population. Garnier offers solutions for gray hair coloring, while Aveda Corp prioritizes organic and natural products with rosemary leaf extract and ginseng oil, avoiding toxic chemicals like parabens and sodium lauryl sulfate.
Amidst concerns raised by organizations like the World Health Organisation (WHO) and the Dermatology & Cutaneous Surgery Institute (DCSI), the market caters to the aging population, especially in regions like Japan. Scalp dressing products, hair oils enriched with vitamins, botanical extracts, and minerals, along with hairstyling sub-segments like gels and sprays, address the evolving demands of both male and female populations. The market also integrates beauty salons and massage therapy, reflecting a holistic approach to hair care.
The market growth analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Hair Care Market Scope |
|
Market Report Coverage |
Details |
Page number |
174 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.18% |
Market growth 2023-2027 |
USD 19677.67 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.37 |
Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 34% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amway Corp., CavinKare Pvt. Ltd., Chatters GP Inc., Edgewell Personal Care Co., Emami Ltd., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, John Paul Mitchell Systems, Johnson and Johnson Services Inc., Kao Corp., LOreal SA, NATULIQUE Ltd., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., Unilever PLC, Wella International Operations Switzerland Sarl, Truefitt and Hill, and Hanz de Fuko |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market research and growth report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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