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The Global Hair Masks Market size is projected to increase by USD 95.72 million from 2022 to 2027and the market is estimated to grow at a CAGR of 3.59%. In 2017 the market size was at USD 467.4 million.
Premiumization through superior-quality products is the major driving factor of the market. The global hair mask market features a diverse array of products with varying degrees of quality. Consumer preferences tend towards standard-quality products that are non-toxic, suitable for all hair types, result-driven, and do not result in any negative impacts on hair and scalp. Renowned brands such as Estee Lauder Companies, Henkel, Procter and Gamble, LOreal SA, among others, possess strong brand recognition among consumers and command a premium price for their hair masks. Market positioning plays a crucial role in determining customer preferences for quality hair masks. A strong brand position fosters customer confidence and the perception of quality. The premium pricing of high-quality hair masks is significantly higher compared to conventional options and is largely restricted to consumers with a high disposable income.
The market is segmented by distribution channels such as offline and online segments. The application channel segment such as professionals and individuals. The primary distribution channel for hair masks is the offline channel, which encompasses various retail formats such as specialty stores, hypermarkets, supermarkets, convenience stores, and warehouse clubs, as well as other channels including drugstores, salons and spas, and department stores.
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The growing demand for hair care products by men is notably driving the market growth, although factors such as the availability of counterfeit brands may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing adoption of products with organic compounds is an emerging trend in the market. There has been a shift in consumer purchasing behavior over the past five years. Due to the harmful effects of the long-term use of inorganic and synthetic hair care products consumers are turning to organic products as a suitable solution for their daily recurring hair needs.
Although inorganic and artificial hair care products provide quick results and are available at relatively cheaper prices, consumers often face adverse effects with long-term use. Many doctors and beauticians around the world promote organic hair care products (including hair masks) for proven results. Most of these hair masks contain organic ingredients like olive oil, egg, avocado, coconut oil, aloe vera, banana, and more for lasting results. These ingredients are very useful in soothing and restoring damaged hair. Considering all these advantages, the global hair mask market will grow exponentially during the forecast.
The availability of counterfeit brands is a major challenge impeding the market growth. In the global hair mask market, there are many fake hair masks that are hindering the growth of the market. As sales of these counterfeit products increase, customers may not be able to distinguish them from genuine products. Counterfeit markets drive the flow of fake products, especially through the internet. The availability of counterfeit products is adversely affecting the sales of key hair care products including hair masks in the global hair mask market.
In addition, it weakens the image and reputation of the original manufacturers. To gain a competitive advantage in the market, duplicate brands price their products cheaper, but their products lack quality and durability. Low production costs encourage the production of fake hair care products. To curb such activities, many well-known sellers have launched campaigns aimed at encouraging consumers to buy genuine products which costs them a lot of money. This reduces their profit margin. Thus, these factors may hinder the market growth during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Hair Masks Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Hair mask segments based upon application such as professional and individual.Organic professional hair masks are extensively gaining traction among salons and spa service providers in the region. Professional hair masks are priced higher than regular hair masks for individuals. Professional segments witness an increasing preference for personal well-being and beauty care among people. Increasing exposure to social media, the influence of celebrities, and professional or office environments are contributing to the growing importance of physical appearance and personal hygiene. The number of consumers visiting spas and therapy centers to enhance their looks is significantly increasing.
The market share growth by the offline segment will be significant during the forecast period. These retail formats contribute significantly to the revenue generated in the global market. In 2020, the offline distribution channel represented 81.70% of the total market, with substantial contributions from specialty stores, hypermarkets, supermarkets, convenience stores, and warehouse clubs.
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The offline segment was valued at USD 386.13 million in 2017 and continued to grow until 2021. Hypermarkets, supermarkets, convenience stores, and warehouse clubs are sub-segments within the offline distribution channel. The growth of these retail formats is driven by factors such as business expansion and the rise in the number of hypermarkets, supermarkets, convenience stores, and warehouse clubs operated by major retailers. These retail formats significantly contribute to the growth of the global hair mask market. The widespread popularity of these retail stores provides beauty and personal care product manufacturers with the opportunity to expand their consumer base. Global retailers that operate through these retail formats benefit from their large and geographically dispersed store networks. Consumers also prefer shopping at these stores, as they offer attractive discounts and promotions. Salons and spas are also promoting the sales of premium hair masks that meet specific product specifications. In addition, salons and spas are becoming key marketing locations for new hair mask products launched in the market, contributing to the expected growth of the segment during the forecast period.
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APAC is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The hair masks market in North America is expected to grow at a considerable growth momentum during the forecast period. The organized retail sector has helped the market to grow at a considerable pace. The major markets in this region are the US, Canada, and Mexico in North America. High international brand penetration, high urbanization rate, a significant increase in the usage of hair grooming instruments by both males and females (which damage or ruin the moisture in hair), and excessive consumption of junk and processed food are the factors that are driving the market in the region. New campaigns launched by vendors in the region will also propel the demand for hair care products, including hair masks, among different consumer groups. Hence, these factors will drive value sales in the market in North America during the forecast period.
In 2020, the North American hair masks market was severely impacted by the COVID-19 pandemic, affecting customer behavior, business revenues, and various aspects of corporate operations. The preference for online purchases resulted in a decline in demand for offline stores. Vendors in the North American hair masks market postponed their investments in R&D activities. However, with the introduction of COVID-19 vaccines in 2021, the region began to recover from the crisis. The lifting of lockdown restrictions and the reopening of manufacturing facilities due to the initiation of vaccination drives contributed to the growth of sales of hair masks through offline channels, as consumers resumed shopping at brand outlets and brick-and-mortar stores. Additionally, market vendors are launching new products to meet the growing demand. As a result, the North American hair masks market is expected to grow during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Hair Masks Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.59% |
Market growth 2023-2027 |
USD 95.72 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
2.54 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 33% |
Key countries |
US, China, Germany, France, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amway Corp., Avon Products, Chatters GP Inc., Colgate Palmolive Co., Coty Inc., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, John Paul Mitchell Systems, Johnson and Johnson, Kao Corp., LOreal SA, NATULIQUE Ltd., Natura International Inc., Revlon Inc., Shiseido Co. Ltd., ST. TROPICA Inc., The Estee Lauder Co. Inc., The Ouai haircare, The Procter and Gamble Co., and Unilever PLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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