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The hand hygiene market share is expected to increase to USD 3.05 billion by 2026 at an accelerating CAGR of 7.73%.
The hand sanitizer market vendors studied and compiled in this report include 3M Co., Colgate Palmolive Co., EcoHydra Technologies Ltd., Godrej and Boyce Manufacturing Co. Ltd., GOJO Industries Inc., Kimberly Clark Corp., Kutol Products Co., Medline Industries Inc., Neogen Corp., Reckitt Benckiser Group PLC, S.C. Johnson and Son Inc., Skinvisible Pharmaceuticals Inc., The Clorox Co., The Procter and Gamble Co., Unilever PLC, Cleenol Group Ltd., B4 Brands, Kiilto Family Group, Paul Hartmann AG, and Vi Jon Inc. among others.
The hand hygiene market research report extensively covers market segmentations by the following:
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Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing use of skin-safe products is notably driving the hand hygiene market growth, although factors such as growing consumer awareness about the toxicity of chemical ingredients may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hand hygiene industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Hand Hygiene Market Driver
One of the key factors driving the global hand hygiene industry growth is the increasing use of skin-safe products. Several hand hygiene products are alcohol-based, which makes the skin dry. Further, alcohol dries the skin and helps bacteria to multiply on the skin, leading to bacterial infection. Thus, many vendors these days offer hand hygiene products, which are made from organic ingredients, which offer one of the best ways to fight germs while keeping the hands soft and supple. For instance, Crown offers Dermalux natural hand washes, which are made specifically for sensitive and dry skin. EcoHydra hand sanitizers are free from alcohol and triclosan but protect by eliminating about 99.99% of germs within 30 seconds of application, without the use of water. The increasing demand for skin-safe products is expected to drive market growth during the forecast period.
Key Hand Hygiene Market Trend
Eco-friendly hand hygiene products are one of the key hand sanitizer market trends that are expected to impact the industry positively in the forecast period. For instance, GOJO Purell green hand sanitizer has obtained the EcoLogo certification, the first of its kind to be awarded this certification. This product is made from 100% naturally renewable ethanol, which is bio-degradable. GOJO products are ISO 14024 standard-compliant, which is established by the Global Ecolabelling Network. Also, KUTOL, which is a specialist in hand hygiene products, is certified by Green Seal, which ensures that the products manufactured are environment-friendly. The launch of such products will further support the market growth in the coming years.
Key Hand Hygiene Market Challenge
One of the key challenges to the global hand hygiene industry growth is the growing consumer awareness about the toxicity of chemical ingredients. Most sanitizers use alcohol as an essential ingredient, as it can kill up to 99% of the germs, but at the same time, it dries the skin, thus helping bacteria to multiply on the skin. In addition, sanitizers cannot clean dirt on the hands very effectively as alcohol does not cut through tough grime. Hand hygiene products also contain triclosan or triclocarban, which are agents that kill both bad and beneficial bacteria. These chemicals can be harmful as they can lead to heart failure and heart disease. The presence of sodium lauryl sulfate (SLS) in most hand hygiene products can lead to cell membrane damage and loss of hair. All these factors are expected to lead to a decline in the use of hand hygiene products, thereby posing a challenge to the growth of the market during the forecast period.
This hand sanitizer market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global hand hygiene market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the hand sanitizer market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as product innovations to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The hand sanitizer market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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34% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for hand hygiene in APAC. However, market growth in this region will be slower than the growth of the market in other regions.
The greater risk of contagious diseases turning epidemic will facilitate the hand hygiene market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The demand for hand hygiene products increased in APAC owing to the outbreak of various diseases such as COVID-19 in different countries in APAC. The outbreak of COVID-19 in 2020 had a severe impact on the health and well-being of the people in different countries in APAC, such as India, China, South Korea, and Malaysia. This increased the demand for hand sanitizers in 2020. The market in APAC is also witnessing an increase in the number of new product launches by vendors, which is anticipated to drive the growth of the regional market during the forecast period. Stringent regulations present in various countries across the region regarding the sales of hand hygiene products can impede the growth of the market in the region during the forecast period. However, factors such as new product launches, the introduction of global brands, increased product innovation, and rising awareness regarding products and their associated benefits, will drive the growth of the hand hygiene market in APAC during the forecast period.
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The hand hygiene market share growth by the commercial segment will be significant during the forecast period. The significant increase in the demand for hand hygiene products from hospitals and the hospitality industry will drive the concerned market growth through this segment.
This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on post COVID-19 impact on each segment.
Liquid Hand Soap market - The market size has the potential to grow by USD 2.39 billion during 2019-2024, and the market's growth momentum will decelerate during the forecast period.
Hand Sanitizer market - The market share is expected to increase by USD 458.83 million from 2020 to 2025 at a CAGR of 1%.
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Hand Hygiene Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.73% |
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Market growth 2022-2026 |
$ 3.05 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
5.3 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 34% |
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Key consumer countries |
US, Canada, China, India, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
3M Co., Colgate Palmolive Co., EcoHydra Technologies Ltd., Godrej and Boyce Manufacturing Co. Ltd., GOJO Industries Inc., Kimberly Clark Corp., Kutol Products Co., Medline Industries Inc., Neogen Corp., Reckitt Benckiser Group PLC, S.C. Johnson and Son Inc., Skinvisible Pharmaceuticals Inc., The Clorox Co., The Procter and Gamble Co., Unilever PLC, Cleenol Group Ltd., B4 Brands, Kiilto Family Group, Paul Hartmann AG, and Vi Jon Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by End-user
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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