Hand Hygiene Market Size 2024-2028
The hand hygiene market size is forecast to increase by USD 1.66 billion at a CAGR of 4.5% between 2023 and 2028.
- The market is experiencing significant growth, driven by increasing consumer awareness regarding the importance of maintaining personal hygiene and the toxicity of certain chemical ingredients in traditional hand sanitizers. This shift in consumer preferences is leading to an uptick in demand for eco-friendly, skin-safe hand hygiene products. Key trends in the market include the development of innovative formulations using natural ingredients, such as aloe vera and essential oils, and the integration of contactless dispensing systems to promote touchless hand hygiene practices.
- However, challenges remain, including the need for regulatory compliance and the high production costs associated with natural ingredients. Companies seeking to capitalize on market opportunities must focus on developing cost-effective, high-quality eco-friendly hand hygiene solutions while navigating the complex regulatory landscape. By staying abreast of consumer trends and adapting to evolving market dynamics, players in the market can effectively position themselves for long-term success.
What will be the Size of the Hand Hygiene Market during the forecast period?
- The market in the United States is experiencing significant growth due to increasing health consciousness and the ongoing global health crises. The market encompasses a range of products including soaps, hand sanitizers in various forms such as gels, foams, and liquids, hand scrubs, and lotions. Drivers for this market include the spread of infectious diseases like hantaviruses, bird flu, Ebola virus, Marburg, measles, and smallpox. The commercial segment, including hotels and restaurants, and educational institutions such as schools and colleges, are major consumers of hand hygiene products.
- Both herbal and non-herbal options are available, with liquid hand washes, hand sanitizers, hand wipes, and foam handwashes being popular choices. The market's size and direction reflect the importance of maintaining proper hand hygiene for individual and public health.
How is this Hand Hygiene Industry segmented?
The hand hygiene industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
- End-user
- Commercial
- Industrial
- Residential
- Geography
- APAC
- China
- India
- North America
- US
- Canada
- Europe
- Germany
- South America
- Middle East and Africa
- APAC
By End-user Insights
The commercial segment is estimated to witness significant growth during the forecast period.
The market is experiencing significant growth due to the increasing demand for hand hygiene products in various industries, particularly in acute-care hospitals and the hospitality sector. In healthcare settings, the importance of hand hygiene is paramount to prevent the spread of infectious diseases such as Marburg, Ebola virus, SARS, influenza, and other respiratory infections. The market is witnessing increased demand for products like Liquid Handwash, Hand Scrubs, Foam-based sanitizers, and Hand Wipes. Government and military organizations are also proactively implementing precautionary measures to ensure hand hygiene, especially during outbreaks of diseases like Measles, Smallpox, and Hantaviruses. In addition, the growing awareness of infection control in commercial establishments, schools, colleges, and hotels and restaurants is driving the demand for hand hygiene products.
Hand sanitizers, available in various forms such as Gel-based, Alcohol-based, and Foam Handwash, are gaining popularity due to their convenience and effectiveness. Perfumed hand sanitizers and creams in scents like Orange, Peach, Rose, and Floral fragrances are also in demand in the health and wellness sector. Hand sanitizer dispensers, including Hands-free, Foot-operated, and Battery-operated, are increasingly being adopted to promote hygiene practices in public places and workplaces. Online stores, hypermarkets, medical stores, and Kirana stores are the major distribution channels for hand hygiene products. The market is witnessing the introduction of innovative products like Liquid gel, Spray, and Hand Lotions, catering to various consumer preferences and needs.
The market is expected to continue its growth trajectory, driven by the increasing awareness of the importance of hand hygiene in preventing the spread of infections and maintaining good health.
Get a glance at the market report of share of various segments Request Free Sample
The Commercial segment was valued at USD 2.44 billion in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
For more insights on the market size of various regions, Request Free Sample
The market in Asia Pacific (APAC) holds significant importance in enhancing the region's hygiene standards, particularly in areas with widespread poverty. Developing economies are more susceptible to contagious diseases becoming epidemic due to limited access to clean water, insufficient awareness of hand hygiene practices, and a low adoption of healthy lifestyles. For instance, in India, non-compliance with hygiene standards is a major concern. Many households lack access to clean water, and awareness regarding the factors contributing to the spread of diseases is lacking. Hand hygiene products, including Liquid Handwash, Hand Scrubs, Foam-based sanitizers, Perfumed hand sanitizers, Creams, and Hand Wipes, play a crucial role in preventing the spread of diseases.
These products are essential in various sectors such as acute-care hospitals, commercial establishments, Hospitality & Food Services, and educational institutions. Government and military organizations also prioritize hand hygiene to ensure the health and safety of their personnel. Hand sanitizers, available in various forms such as Gel-based, Alcohol-based, and Foam Handwash, are widely used in these sectors. Mini-plastic bottles and sachets are popular choices for on-the-go use. The market caters to diverse preferences, offering products with different fragrances, such as Orange, Peach, and Floral, and organic ingredients. Hand sanitizer dispensers, including Hands-free, Foot-operated, and Battery-operated, are also available to promote contactless use and enhance convenience.
Hand hygiene is crucial in preventing the spread of various diseases, including Marburg, Ebola virus, Bird Flu, Respiratory infections, Gastrointestinal infections, Hand-washable infections, Hantaviruses, and Skin infections. Hand sanitizers are also effective in preventing the spread of common illnesses like the Cold, Cough, Measles, Diarrhea, and Smallpox. Online stores and medical stores are significant retail channels for hand hygiene products, while commercial establishments like hotels and restaurants and building service contractors also play a role in ensuring their availability. Online retail platforms offer a wide range of hand hygiene products, making them easily accessible to consumers. In , the market plays a vital role in maintaining public health and preventing the spread of diseases.
With a growing awareness of the importance of hand hygiene, the market is expected to continue its expansion in APAC and beyond.
Market Dynamics
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in the adoption of Hand Hygiene Industry?
- Increasing use of skin-safe products is the key driver of the market.
- Hand hygiene is a critical aspect of maintaining personal health and preventing the spread of diseases. The market for hand hygiene products is driven by the increasing awareness of the importance of hand hygiene and the demand for skin-friendly alternatives. Alcohol-based hand sanitizers, while effective in killing germs, can dry out the skin, leading to discomfort and increased susceptibility to bacterial infections. In response, companies are introducing alcohol-free hand hygiene products made from organic ingredients. These products not only kill germs but also keep the skin moisturized and supple.
- The shift towards eco-friendly and natural products is also fueling the market growth. By offering effective hand hygiene solutions that do not compromise skin health, companies are catering to the evolving consumer preferences and expectations.
What are the market trends shaping the Hand Hygiene Industry?
- Eco-friendly hand hygiene products is the upcoming market trend.
- The market is witnessing a significant trend towards eco-friendly hand hygiene products. companies are responding to increasing consumer awareness and demand for green alternatives. For instance, GOJO Purell's green hand sanitizer, the first of its kind to obtain the EcoLogo certification, is made from 100% renewable ethanol, ensuring bio-degradability without compromising sanitizing efficiency. Eco-friendly hand hygiene solutions prioritize both personal health and environmental sustainability.
- These products are essential in various sectors, including healthcare, education, and food service industries, where maintaining hygiene is crucial. By choosing eco-friendly options, consumers and businesses contribute to reducing the environmental footprint while ensuring effective hand hygiene practices.
What challenges does the Hand Hygiene Industry face during its growth?
- Growing consumer awareness about toxicity of chemical ingredients is a key challenge affecting the industry growth.
- Hand hygiene products, including hand sanitizers, are essential for maintaining good health and preventing the spread of illnesses. However, these products often contain chemicals such as alcohol and other toxic agents that can negatively impact skin health. The absorption of these substances into the body may lead to allergies and skin conditions. Increasing awareness of the potential side effects of hand hygiene products may hinder the growth of the global market. Hand hygiene solutions come in various forms, including liquid sanitizers and wipes, which offer convenience by eliminating the need for water to sanitize hands. Despite their benefits, it is crucial to consider the potential risks associated with their use and opt for products that are gentle on the skin.
Exclusive Customer Landscape
The hand hygiene market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the hand hygiene market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, hand hygiene market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
3M Co. - The company's brand Avagard encompasses a comprehensive selection of hand hygiene solutions. These offerings include hand antiseptics, surgical scrubs, and dispensers. By prioritizing innovation and effectiveness, the company's offerings cater to various industries and applications. Avagard's hand hygiene products ensure optimal cleanliness and adherence to stringent hygiene standards.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- 3M Co.
- B4 Brands
- Cleenol Group Ltd.
- Colgate Palmolive Co.
- EcoHydra Technologies Ltd.
- Godrej and Boyce Manufacturing Co. Ltd.
- GOJO Industries Inc.
- Kiilto Family Group
- Kimberly Clark Corp.
- Kutol Products Co.
- Medline Industries LP
- Neogen Corp.
- Paul Hartmann AG
- Reckitt Benckiser Group Plc
- S.C. Johnson and Son Inc.
- Skinvisible Pharmaceuticals Inc.
- The Clorox Co.
- The Procter and Gamble Co.
- Unilever PLC
- Vi Jon LLC
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
The market encompasses a wide range of products and solutions designed to promote cleanliness and prevent the spread of various infections. This market caters to diverse sectors, including healthcare, hospitality, food services, commercial establishments, and individual consumers. Hand hygiene assumes significant importance in the context of precautionary measures against various infectious diseases. The market offers various solutions, such as liquid handwash, hand scrubs, and foam-based sanitizers, to cater to the different requirements of various sectors. Government and military institutions often prioritize hand hygiene solutions due to their role in ensuring public health and safety. The market offers various formats, including mini-plastic bottles, sachets, and hand wipes, to cater to the specific needs of these institutions.
Acute-care hospitals and medical stores are significant consumers of hand hygiene products due to the high risk of infection transmission in healthcare settings. The market offers specialized solutions, such as alcohol-based hand sanitizers and hand sanitizer dispensers, to cater to the stringent requirements of these institutions. The hospitality and food services sector also places a high emphasis on hand hygiene to ensure the safety and health of their customers. The market offers various solutions, including perfumed hand sanitizers, hand lotions, and foot-operated dispensers, to cater to the specific needs of this sector. Online stores and retail platforms have emerged as significant channels for the sale of hand hygiene products.
The market offers a wide range of products, including liquid hand sanitizer, foam handwash, and hand wipes, to cater to the diverse needs of individual consumers. Hand hygiene solutions have gained increasing importance in the context of various infectious diseases, such as Marburg, Ebola virus, bird flu, and respiratory infections. The market offers various fragrances, such as orange, peach, rose, and sandal, to cater to the preferences of consumers. The market also offers non-herbal and herbal hand sanitizers to cater to the diverse needs of consumers. Hand sanitizers are available in various formats, including gel-based, foam, and liquid gel, to cater to the different preferences of consumers.
Hand hygiene solutions are essential in the context of infection control, particularly in healthcare-associated infections and healthcare-associated infections. The market offers various technologies, such as infrared sensors and battery-operated dispensers, to cater to the specific needs of these institutions. The market for hand hygiene solutions is expected to grow significantly due to the increasing awareness of the importance of hand hygiene in preventing the spread of various infections. The market offers various solutions to cater to the diverse needs of different sectors and individual consumers.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
147 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 4.5% |
|
Market growth 2024-2028 |
USD 1656.4 million |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
4.23 |
|
Key countries |
China, US, India, Germany, and Canada |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Hand Hygiene Market Research and Growth Report?
- CAGR of the Hand Hygiene industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
- Thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the hand hygiene market growth of industry companies
We can help! Our analysts can customize this hand hygiene market research report to meet your requirements.