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The home Wi-Fi router market size is estimated to grow at a CAGR of 10.4% between 2022 and 2027. The market size is forecast to increase by USD 2,212.22 million. The growth of the market depends on several factors, including an increase in demand for distance learning, increasing adoption of smart connected home systems, and high internet penetration with increasing online content. Wireless Fidelity (Wi-Fi) router is a hardware device that facilitates the transfer of data packets between computer networks and provides internet connection to Wi-Fi-enabled devices, such as laptops, smartphones, tablets, personal computers (PCs), and smart appliances and devices, through a wireless access point. Wi-Fi router requires an internet service provider cable connection or telecom network chip to provide an internet connection.
This home Wi-Fi router market report extensively covers market segmentation by type (fixed Wi-Fi router and mobile Wi-Fi router), distribution channel (offline and online), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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High internet penetration with increasing online content is the key factor driving the growth of the market. One of the main factors contributing to the growth of the market is the use of the Internet for daily activities and important activities. In 2020, the global internet usage rate is more than 60%, showing the importance of the internet to the lives of city residents. As a result, end users are increasingly adopting home high-speed Wi-Fi router solutions to stay connected to the Internet.
Furthermore, the global OTT market has witnessed strong growth and is expected to grow significantly in the future. There has been a significant shift in video content from short films to movies with longer, more informative content (such as TV series). OTT service providers such as Netflix, Amazon.com, Inc. (Amazon Prime Video) offer country-specific content. They also provide content in HD and HDR quality and require a high-performance Internet connection to access this content. Growing online audience is encouraging investment in advanced home Wi-Fi routers which are driving the global home Wi-Fi market during the forecast period.
Partnership among telecom network providers and Wi-Fi router manufacturers is the primary trend in the market. Competition in the telecommunications industry is intense at the regional level. To gain a competitive advantage and long-term market leadership, telecom companies are developing new strategies. A key strategy adopted by telecommunications service providers in developing economies, such as India and China, is to partner with home Wi-Fi router providers to gain a competitive edge in the market and increase their customer base. Indoor data connectivity for smart devices that require a high-speed data connection.
Furthermore, this forces telecom operators to leverage Internet connectivity for home users to maintain their customer base. Many telecom service providers are entering into partnerships with Wi-Fi router manufacturers to provide package solutions that include Wi-Fi routers. Thus, such strategic partnerships between telecom service providers and home Wi-Fi router manufacturers are expected to fuel the growth of the market during the forecast period.
Inferior network infrastructure in developing regions is the challenge that affects the growth of the market. Strong network infrastructure is required to ensure minimal latency between communication and live streaming. This includes Voice over Internet Protocol (VoIP) calls (video and audio calls) and music and video streaming. These subscriptions are based on day, month, and year. Therefore, they have an expiration time, after which the user cannot access the data. Some developing countries such as India, Bangladesh, Central African Republic, Nepal, and Haiti do not have the necessary internet or telecommunications infrastructure to support high-speed Wi-Fi routers or mobile Wi-Fi routers.
Moreover, in many Asian countries, 5G technology is just beginning to develop. However, it is yet to be widely adopted by countries like India. Since 5G technology is such an important part of fault-free and uninterrupted telecommunications services, the lack of 5G technology could affect the use of home Wi-Fi routers. Many rural areas in APAC are still not equipped with 4G and 5G connectivity. In addition, many countries in developing regions do not have telecommunications networks, which makes home Wi-Fi routers ineffective. Therefore, above mentioned factors will impede the growth of the market.
The market share growth by the fixed WI-FI router segment will be significant during the forecast period. Fixed Wi-Fi router solutions require a higher initial investment and cost than mobile Wi-Fi routers. North America and Western Europe are showing high demand for advanced and high-speed Wi-Fi routers due to the heavy use of these routers in the e-learning and OTT industries.
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The fixed WI-FI router segment showed a gradual increase in the market share of USD 1,710.39 million in 2017 and continued to grow by 2021. Factors such as the rising consumption of online content and the increased use of connected smart home devices will drive the market. Smart devices, including smart TVs, refrigerators, and air conditioners, rely on advanced Wi-Fi routers for strong internet connections. The growing Internet dependence of home users is driving the growth of this segment of the global home Wi-Fi router market during the forecast period.
The offline segment holds the largest share of the global home Wi-Fi router market during the forecast period. The offline segment includes consumer electronics stores, hypermarkets, and supermarkets, as well as specialty retail stores that sell Wi-Fi routers. ver-the-top (OTT) streaming services in the US, India, and China have boosted the demand for smart connected electronics. require internet in the house. Market players also offer their products through several major offline retail supermarkets such as Walmart, Target Brands, Inc. In addition, established international players such as Cisco Systems, Inc., D-Link Corp., Huawei Investment and Holding Co., Ltd., Intel Corp, and many others have a wide presence worldwide demand through an extensive network of distributors. Overall, the offline segment is expected to grow significantly during the forecast period.
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APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factors such as the high demand for high-speed internet solutions from home users in North America as well as the increasing availability and use of secure Wi-Fi routers are driving the router market. home Wi-Fi router in the area. Alphabet Inc., Belkin International, Inc., NETGEAR, and TP-Link Technologies Co., Ltd. are improving their home Wi-Fi router service to stay competitive. The UA and Canada are the key home Wi-Fi router users in North America.
Furthermore, in North America, major Internet service providers, such as AT and T Inc., are moving from proof-of-concept initiatives to commercial deployments of high-speed Internet services. Online video and audio consumption in the US and Canada are among the highest in the region. The entertainment sector in the region is mature and technologically advanced. It produces popular high-budget web series, movies, and animated series, powered by online digital video and audio content providers. As a result, the demand for home Wi-Fi routers for high-speed Internet is increasing in the region which will be significant during the forecast period.
In 2020, the outbreak of COVID-19 positively affected the home Wi-Fi router market in North America. Lockdowns have fueled demand for home Wi-Fi routers as employers change operations and they begin working remotely, and a WFH option is made available to all employees. However, due to major government-organized vaccination campaigns, this restriction was lifted and staff were called to the office for two or three days a week. Moreover, the high Internet consumption in the region is driving the growth of home Wi-Fi router installations due to high-speed Internet requirements. The rising adoption of e-learning in the region is expected to drive the growth of the home Wi-Fi router market in the region during the forecast period.
The Home Wi-Fi Router Market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Home Wi-Fi Router Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The home Wi-Fi router market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Home Wi-Fi Router Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.4% |
Market growth 2023-2027 |
USD 2,212.22 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
9.66 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 37% |
Key countries |
US, China, India, Japan, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Actiontec Electronics Inc., Alphabet Inc., Amped Wireless, ASUSTeK Computer Inc., Cisco Systems Inc., devolo AG, D Link Corp., Hon Hai Precision Industry Co. Ltd., Huawei Technologies Co. Ltd., Intel Corp., Legrand SA, Netgear Inc., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Tenda Technology Co. Ltd., TP Link Corp. Ltd., Ubiquiti Inc., Unizyx Holding Corp., Verizon Communications Inc., and ZTE Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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