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The home wi-fi router market size is projected to increase by USD 2.84 billion at a CAGR of 11.84% between 2023 and 2028. The market is experiencing significant growth due to various factors. Firstly, in demand for distance learning necessitates reliable and high-speed internet connections, driving the need for advanced Wi-Fi routers. Secondly, the increasing adoption of smart home systems, which require stable and efficient Wi-Fi connections, contributes to market expansion. Lastly, high internet penetration and the abundance of online content fuel the demand for Wi-Fi routers that can support multiple devices and provide the connectivity.
The market growth and forecasting report includes key player's detailed analyses of the competitive landscape of the market and information about 20 market companies, including Actiontec Electronics Inc., Alphabet Inc., Amped Wireless, ASUSTeK Computer Inc., Cisco Systems Inc., devolo AG, D Link Corp., Hon Hai Precision Industry Co. Ltd., Huawei Investment and Holding Co. Ltd., Intel Corp., Legrand SA, Netgear Inc., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Tenda Technology Co. Ltd., TP Link Corp. Ltd., Ubiquiti Inc., Zyxel Communications Corp., Verizon Communications Inc., and ZTE Corp.. Additionally, Actiontec Electronics Inc., a key vendor, offers home Wi-Fi routers such as wifi VDSL2 modem routers, fiber, and DSL.
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The market is witnessing significant growth driven by advancements in wireless routers technology and increasing demand for internet access across various devices like smartphones, laptops, and wireless router tablets. With the rise of hybrid wired and wireless LAN setups, consumers seek dualband wireless routers for seamless connectivity. Key players like Charter Communications and Viasat dominate the market, offering routers with features such as PON, GE Ports, and FXS Port for enhanced performance. ExpressVPN and Aircove provide VPN solutions to ensure private computer usage over wireless networks, addressing security concerns. Vendor analysis highlights competition, while insights into the latest trends shape the market scenario, emphasizing the importance of technology advancements in meeting consumer demands for reliable home Wi-Fi solutions.
High internet penetration with increasing online content is the key factor driving the growth of the market. One of the main factors contributing to the growth of the market is the use of the Internet for daily activities and important activities. In 2020, the global internet usage rate is more than 60%, showing the importance of the internet to the lives of city residents. As a result, end users are increasingly adopting home high-speed Wi-Fi router solutions to stay connected to the Internet.
Furthermore, the global OTT market has witnessed strong growth and is expected to grow significantly in the future. There has been a significant shift in video content from short films to movies with longer, more informative content (such as TV series). OTT service providers such as Netflix and Amazon.com, Inc. (Amazon Prime Video) offer country-specific content. They also provide content in HD and HDR quality and require a high-performance Internet connection to access this content. Growing online audience is encouraging investment in advanced home Wi-Fi routers which are driving the global home Wi-Fi market during the forecast period.
Partnership among telecom network providers and Wi-Fi router manufacturers is the primary trend in the market. Competition in the telecommunications industry is intense at the regional level. To gain a competitive advantage and long-term market leadership, telecom companies are developing new strategies. A key strategy adopted by telecommunications service providers in developing economies, such as India and China, is to partner with providers to gain a competitive edge in the market and increase their customer base. Indoor data connectivity for smart devices that require a high-speed data connection.
Furthermore, this forces telecom operators to leverage Internet connectivity for home users to maintain their customer base. Many telecom service providers are entering into partnerships with Wi-Fi router manufacturers to provide package solutions that include Wi-Fi routers. Thus, such strategic partnerships between telecom service providers and manufacturers are expected to fuel the growth of the market during the forecast period.
Inferior network infrastructure in developing regions is the challenge that affects the growth of the market. Strong network infrastructure is required to ensure minimal latency between communication and live streaming. This includes Voice over Internet Protocol (VoIP) calls (video and audio calls) and music and video streaming. These subscriptions are based on day, month, and year. Therefore, they have an expiration time, after which the user cannot access the data. Some developing countries such as India, Bangladesh, Central African Republic, Nepal, and Haiti do not have the necessary internet or telecommunications infrastructure to support high-speed Wi-Fi routers or mobile Wi-Fi routers.
Moreover, in many Asian countries, 5G technology is just beginning to develop. However, it is yet to be widely adopted by countries like India. Since 5G technology is such an important part of fault-free and uninterrupted telecommunications services, the lack of 5G technology could affect the use of home Wi-Fi routers. Many rural areas in APAC are still not equipped with 4G and 5G connectivity. In addition, many countries in developing regions do not have telecommunications networks, which makes them ineffective. Therefore, above mentioned factors will impede the growth of the market.
The market share growth by the fixed WI-FI router segment will be significant during the forecast period. Fixed Wi-Fi router solutions require a higher initial investment and cost than mobile Wi-Fi routers. North America and Western Europe are showing high demand for advanced and high-speed Wi-Fi routers due to the heavy use of these routers in the e-learning and OTT industries.
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The fixed WI-FI router segment showed a gradual increase in the market share of USD 1.86 billion in 2018. Factors such as the rising consumption of online content and the increased use of connected smart home devices will drive the market. Smart devices, including smart TVs, refrigerators, and air conditioners, rely on advanced Wi-Fi routers for strong internet connections. The growing Internet dependence of home users is driving the growth of this segment of the market during the forecast period.
The offline segment holds the largest share of the market during the forecast period. The offline segment includes consumer electronics stores, hypermarkets, and supermarkets, as well as specialty retail stores that sell Wi-Fi routers. ver-the-top (OTT) streaming services in the US, India, and China have boosted the demand for smart connected electronics. require internet in the house. Market players also offer their products through several major offline retail supermarkets such as Walmart and Target Brands, Inc. In addition, established international players such as Cisco Systems, Inc., D-Link Corp., Huawei Investment and Holding Co., Ltd., Intel Corp, and many others have a wide presence worldwide demand through an extensive network of distributors. Overall, the offline segment is expected to grow significantly during the forecast period.
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APAC is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into the market forecast, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast period.
Factors such as the high demand for high-speed internet solutions from home users in North America, as well as the increasing availability and use of secure Wi-Fi routers, are driving the router market. home Wi-Fi router in the area. Alphabet Inc., Belkin International, Inc., NETGEAR, and TP-Link Technologies Co., Ltd. are improving their home Wi-Fi router service to stay competitive. The UA and Canada are the key home Wi-Fi router users in North America.
Furthermore, in North America, major Internet service providers, such as AT and T Inc., are moving from proof-of-concept initiatives to commercial deployments of high-speed Internet services. Online video and audio consumption in the US and Canada are among the highest in the region. The entertainment sector in the region is mature and technologically advanced. It produces popular high-budget web series, movies, and animated series, powered by online digital video and audio content providers. As a result, the demand for home Wi-Fi routers for high-speed Internet is increasing in the region which will be significant during the forecast period.
The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and trends strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc.: The company offers home Wi-Fi routers such as Pixel 7 pro, Pixel 6a, and Nest Mini.
Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Wireless Router Market: Wireless Router Market by End-user, Type and Geography - Forecast and Analysis
Wireless Access Point Market: Wireless Access Point Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Canada, China, Japan, Germany - Size and Forecast
Aircraft Wireless Routers Market: Aircraft Wireless Routers Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, Japan, Germany, UK - Size and Forecast
The market is evolving rapidly to meet the demands of wired local area and wireless network setups, emphasizing interoperability and adherence to global standards for seamless connectivity. Consumers are gravitating towards singleband and triband wireless routers, exploring different frequency bands to optimize performance. With a focus on connected healthcare and smart homes, AI-powered routers like the Eagle Pro AI series are gaining traction, backed by industry giants like Comcast and Lumen Technology. These routers boast advanced features driven by continuous technology advances, solidifying their market position.
Furthermore, as Wi-Fi technology integrates with connected devices and IoT devices, bandwidth demands surge, driving internet traffic and mobile broadband adoption, especially in regions like Qatar. Online shopping trends, analyzed by GSMA Intelligence and Kibo Commerce, reflect the preferences of diverse demographics, including Qataris, Westerners, and Arabs, with Great Britain leading in online users and conversion rates.
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Market Scope |
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Report Coverage |
Details |
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Page number |
169 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 11.84% |
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Market growth 2024-2028 |
USD 2.84 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
10.26 |
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Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 39% |
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Key countries |
US, China, India, Germany, and Japan |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Actiontec Electronics Inc., Alphabet Inc., Amped Wireless, ASUSTeK Computer Inc., Cisco Systems Inc., devolo AG, D Link Corp., Hon Hai Precision Industry Co. Ltd., Huawei Investment and Holding Co. Ltd., Intel Corp., Legrand SA, Netgear Inc., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Tenda Technology Co. Ltd., TP Link Corp. Ltd., Ubiquiti Inc., Zyxel Communications Corp., Verizon Communications Inc., and ZTE Corp. |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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