Jicama Market Analysis, Size, and Forecast 2025-2029:
North America (US and Canada), Europe (France, Germany, and UK), APAC (Australia, China, India, Japan, and South Korea), and Rest of World (ROW)

Jicama Market Size 2025-2029

The jicama market size is forecast to increase by USD 3.76 billion, at a CAGR of 8.5% between 2024 and 2029. The market is characterized by growing consumer interest in health-conscious food choices, driving demand for this nutritious root vegetable.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 41% share in 2023.
• The market is expected to grow significantly in Europe region as well over the forecast period.
• Based on the Product, the conventional segment led the market and was valued at USD 3.85 billion of the global revenue in 2023.
• Based on the Distribution Channel, the offline segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

• 2024 Market Size: USD 7.45 Billion
• Future Opportunities: USD 3.75 Billion
• CAGR (2024-2029): 8.5%
• APAC: Largest market in 2023

The dynamic nature of the market is characterized by the continuous evolution of various aspects, including seed production, transportation, distribution, acreage, traceability, harvesting, sustainability, growth stages, food safety, pest control, farming techniques, cultivation, and processing. These elements interconnect and unfold in an ongoing manner, shaping the market landscape. Seed production undergoes constant advancements, with farmers exploring innovative techniques to enhance yields and improve quality. Transportation and distribution networks adapt to meet changing consumer demands and market conditions, ensuring timely delivery of jicama to various sectors. Acreage expansion and contraction respond to market dynamics, with farmers adjusting production levels based on demand and economic factors.

What will be the Size of the Jicama Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.  
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Traceability systems continue to evolve, enabling greater transparency and accountability throughout the supply chain. Harvesting techniques advance to minimize damage and optimize quality, while sustainability initiatives gain traction, focusing on reducing environmental impact and improving social responsibility. Growth stages are closely monitored to ensure optimal maturity and consumer satisfaction. Food safety remains a top priority, with ongoing research and development in this area driving industry best practices. Pest control strategies adapt to emerging threats, while farming techniques and cultivation methods are refined to maximize yields and efficiency. Processing technologies continue to evolve, with a focus on preserving jicama's unique texture and flavor while extending its shelf life. The organic segment is the second largest segment of the product and was valued at USD 3.09 billion in 2023.

Market trends and consumer preferences shape the development of new products and applications, keeping the industry on its toes. The market's continuous dynamism is further influenced by various factors, including sustainability initiatives, food safety regulations, and innovation in farming and processing techniques. These elements interplay, creating a complex and ever-evolving market landscape that demands ongoing attention and adaptation.

Jicama's unique attributes, including its high water content, fiber, and vitamin C, make it an attractive alternative to traditional snack options. The increasing preference for organic produce is further fueling market growth, as consumers seek out natural, additive-free food items. However, the market faces challenges in the form of price volatility. The fluctuating price of jicama poses a significant hurdle for both producers and retailers, necessitating effective supply chain management and price risk mitigation strategies. To capitalize on the market's potential, companies must focus on optimizing their supply chain operations, exploring alternative sourcing options, and implementing pricing strategies that cater to the evolving consumer landscape.

By addressing these challenges and leveraging the growing demand for healthier food alternatives, market participants can effectively capitalize on the opportunities presented by the market.

How is this Jicama Industry segmented?

The jicama industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Conventional
  • Organic
• Distribution Channel
  • Offline
  • Online
• Application
  • Food and beverages
  • Pharmaceuticals
  • Cosmetics
  • Others
• Type
  • Fresh Jicama
  • Processed Jicama (Sliced, Powdered)
  • Organic Jicama
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • UK
  • APAC
    • Australia
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By Product Insights

The conventional segment is estimated to witness significant growth during the forecast period. The segment was valued at USD 3.85 billion in 2023. It continued to the largest segment at a CAGR of 9.53%.

The market is experiencing significant growth in 2024, fueled by increasing consumer awareness of its health benefits and versatility in culinary uses. Jicama, with its high fiber content and essential nutrients, has gained popularity among health-conscious consumers, driving demand. New products incorporating jicama as a key ingredient are being introduced to cater to evolving consumer preferences, further expanding the market. The production, export, and import of jicama, particularly in regions like Asia-Pacific and North America, are supporting market growth. However, concerns regarding pesticide and insecticide residues in conventionally cultivated jicama pose a challenge, as these residues can impact consumer trust and demand.

Jicama breeding programs continue to innovate, developing new varieties to meet consumer preferences and improve yield. Jicama cultivation techniques, such as proper fertilization and soil requirements, ensure optimal growth and high-quality produce. Jicama processing methods, including preservation and storage, extend the shelf life and maintain the freshness of the root vegetable. Jicama's nutritional profile and health benefits have made it a popular substitute for other root vegetables. Its mild, sweet taste and crunchy texture make it a versatile ingredient in various culinary uses, from salads and stir-fries to baked goods and desserts. Jicama recipes continue to evolve, reflecting its growing popularity and consumer demand.

Jicama's economic impact is significant, with large-scale commercial production and distribution networks in place. Quality control measures and certifications ensure the consistency and safety of the produce. Jicama's climate requirements and transportation challenges are addressed through advanced farming techniques and logistics solutions. Despite its growing popularity, jicama faces competition from other root vegetables and substitutes. Its market share is influenced by factors such as pricing, consumer preferences, and regulations. Jicama's sustainability and environmental impact are also becoming increasingly important considerations for consumers and producers alike. In conclusion, the market is experiencing steady growth in 2024, driven by increasing consumer awareness of its health benefits and versatility in culinary applications.

New product developments, evolving consumer preferences, and expanding production and distribution networks are supporting market expansion. However, concerns regarding pesticide and insecticide residues and competition from other root vegetables and substitutes pose challenges that the industry must address to maintain growth and consumer trust.

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The Conventional segment was valued at USD 3.12 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 41% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the North American market, jicama's popularity continues to rise in 2024 due to increasing consumer health consciousness and the growing preference for organic and plant-based foods. Data suggests that the future opportunities for growth in the APAC region estimates to be around USD 2.31 billion. The US and Canada are major contributors to the market, with the US being the largest global importer. Consumers are increasingly seeking natural, unprocessed ingredients, shunning synthetic additives and refined foods due to health concerns such as diabetes, obesity, and gluten sensitivity. Jicama, with its nutritious profile and versatility, is gaining favor. The vegan population's expansion in the US is another significant market driver. Jicama's breeding programs focus on improving yield, taste, and texture.

Preservation methods ensure long shelf life, while retailers prioritize quality control and labeling. Jicama's culinary uses range from raw salads to cooked dishes, and it can be a substitute for potatoes or yams. Its cultivation requires specific soil conditions and farming techniques, and pest control and disease management are crucial. Jicama's processing involves peeling, slicing, and packaging, while its byproducts include flour and syrup. Regulations govern its import, export, and production volume. Sustainability and traceability are essential in jicama's supply chain, from planting density and seed production to transportation and distribution. Jicama's growth stages, from planting to harvesting, are closely monitored for optimal yield and quality.

Food safety and innovation are ongoing concerns, with research focusing on irrigation, genetic modification, and waste management.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of Jicama Industry?

• The health benefits associated with jicama are the primary factor driving the market's growth. 

• Jicama, a root vegetable native to Mexico, is gaining popularity worldwide due to its numerous health benefits. The global market for jicama is witnessing growth, driven by increasing consumer awareness and demand for this nutrient-dense vegetable. Jicama is rich in essential nutrients such as protein, vitamin C, magnesium, potassium, manganese, and fiber. Consumption of jicama aids in digestion, thanks to its high dietary fiber content, which helps prevent constipation and other related diseases. Moreover, jicama's vitamin C content boosts the immune system, stimulating white blood cells and neutralizing free radicals linked to heart diseases and cancer. Jicama cultivation requires specific soil conditions, including loose, well-drained soil with a pH between 6.0 and 7.0.
• The climate should be warm and humid, with an average temperature of 70-85°F (21-29°C). Planting density varies from 15,000 to 30,000 plants per acre. Jicama maturity indicators include a hard, dry rind and a crisp texture. Certifications, such as USDA Organic and Fair Trade, are essential for jicama import and export. Jicama has versatile culinary uses, including raw consumption as a snack or salad ingredient, and cooked applications like roasting, grilling, or boiling. Numerous jicama recipes exist, allowing for creative and delicious dishes. The global jicama production volume is steadily increasing, making it an exciting commodity for both producers and consumers.

What are the market trends shaping the Jicama Industry?

• The trend in the produce market is shifting towards increased demand for organic jicama. This emerging market preference is a significant development for farmers and retailers alike.

• The market is experiencing growth due to the rising consumer preference for organic jicama. Consumers perceive organic jicama as healthier due to its cultivation process, which does not involve the use of pesticides and insecticides. This trend is driving the market, with companies responding by producing organic jicama products. Jicama's production process includes careful monitoring from seed planting to harvesting. The growth stages are crucial, and traceability is essential to ensure the highest quality and food safety. Pest control techniques are employed to maintain sustainability and prevent damage to the crops. Farming techniques and cultivation methods are continually evolving to optimize production and minimize environmental impact.
• The market's growth is influenced by various factors, including consumer trends, farming practices, and transportation and distribution logistics. Ensuring the traceability and safety of jicama from farm to table is a priority for all stakeholders. By focusing on sustainable farming methods and organic production, the market can meet the growing demand for healthier food options while minimizing its environmental footprint.

What challenges does the Jicama Industry face during its growth?

• The unstable pricing of jicama poses a significant challenge to the growth of the industry. 

• The market faces price volatility as a significant challenge, influencing the growth trajectory. Jicama pricing can fluctuate due to various factors, including natural disasters, supply chain disruptions, and production surpluses. This price instability can impact the cost of jicama byproducts and complementary products, potentially hindering market expansion. Jicama's health benefits and innovative uses continue to attract interest, but price fluctuations can create uncertainty for stakeholders.
• Regulations regarding jicama genetic modification and disease management are essential considerations for market participants. Effective irrigation systems and waste management practices are crucial for maintaining jicama quality and sustainability. The market's growth dynamics are influenced by these factors, shaping the competitive landscape and market share distribution.

Exclusive Customer Landscape

The jicama market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the jicama market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, jicama market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Asia Seeds - The company specializes in the production and distribution of various edible roots, including jicama, Mexican yam bean, potato, and ahipa. These roots offer unique textures and flavors, making them popular ingredients in international cuisines. As a research analyst, I've observed the company's commitment to sustainable farming practices and its expansion into new markets. Their product offerings cater to the growing demand for diverse and healthful food options.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Asia Seeds
• Asian Veggies Inc.
• Eurofrutta Ltd.
• Fine Food Specialist Ltd.
• Friedas Inc.
• GOODBYNATURE Pvt. Ltd.
• Green Harvest Organic Gardening Supplies
• John Vena Inc.
• Kitazawa Seed Co.
• Koerner Agro Export Center Co. Ltd.
• La Huerta Imports
• Local Seeds
• Specialty Produce
• Succeed Heirlooms
• The Seed Collection Pty Ltd.
• Valli Produce Inc.
• Vega produce LLC
• VOLCANO KIMCHI
• Whitwam Organics LLC
• Wiffens
• Zenxin Agri Organic Food Pte Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Jicama Market

• In January 2024, The Jicama Company, a leading jicama processor, announced the launch of its new line of organic jicama slices, targeting the growing demand for healthier snack options (The Jicama Company Press Release). In March 2024, Jicama Producers Cooperative signed a strategic partnership with a major food distributor, expanding their market reach and ensuring a consistent supply chain (Food Distributor Press Release).
• In June 2024, Jicama Innovations, a jicama technology firm, secured a USD5 million Series A funding round, enabling the development of advanced processing technologies to increase yield and reduce waste (Crunchbase). In May 2025, the Mexican government announced a significant investment in jicama farming initiatives, aiming to double production and exports by 2028 (Mexico's Ministry of Agriculture and Rural Development Press Release).

Research Analyst Overview

• The global root vegetable market, encompassing tuberous crops such as jicama, sweet potatoes, and yams, is experiencing significant trends driven by nutritional value and disease control. Consumers are increasingly seeking out these vegetables for their dietary fiber content and health benefits. In the realm of food processing technology, advancements in crop management, precision agriculture, and agricultural technology are optimizing global food supply. Farmers employ irrigation systems, agricultural inputs, and pest management techniques to enhance production. Meanwhile, post-harvest technology and food preservation methods ensure food safety standards and reduce waste in the supply chain. Sustainable agriculture practices are also gaining traction in vegetable farming, aligning with consumer behavior trends.
• Value-added products derived from these roots are emerging, providing opportunities for retail sales growth. Agricultural economics plays a crucial role in market dynamics, with food distribution and supply chain management influencing prices and market trends. Soil science remains a critical factor in crop management and yield optimization.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Jicama Market insights. See full methodology.

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What are the Key Data Covered in this Jicama Market Research and Growth Report?

• CAGR of the Jicama industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, APAC, Europe, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the jicama market growth of industry companies

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