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The jicama market size is estimated to increase by USD 3.30 billion and grow at a CAGR of 8.09% between 2023 and 2028. Jicama, a root vegetable native to Mexico, is experiencing significant market growth due to its numerous health benefits and increasing production. This crunchy, sweet, and nutty vegetable is rich in fiber, vitamin C, and minerals, making it a popular choice among health-conscious consumers. Moreover, the global vegan population is on the rise, driving demand for plant-based foods, and jicama fits perfectly into this dietary trend. Additionally, advancements in agricultural technology have led to increased production, ensuring a steady supply of jicama in the market. These factors collectively contribute to the robust growth of the jicama market.
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The market encompasses the trade and consumption of this unique root vegetable, native to Mexico, which belongs to the Legume family. Known as the Mexican yam bean, Mexican turnip, or the large radish, Jicama boasts an elongated shape and light brown, papery outer skin. Its crispy and juicy flesh, reminiscent of an apple or water chestnut, offers a distinct flavor that is versatile in various culinary applications. Jicama's crunchy texture makes it an excellent addition to salads, while its watery texture is suitable for salsas and stir fries. Consumers can enjoy both raw and cooked, catering to their personal preferences. Cooked preparations, such as soups, further expand the vegetable's culinary versatility. The market is driven by the vegetable's unique characteristics and its ability to cater to diverse consumer tastes. Its crispy texture and juicy flesh provide a delightful contrast, making it a popular choice for health-conscious consumers seeking nutritious and flavorful options. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing production of jicama is a key factor driving the growth of the market. The market experiences growth due to the rising consumer awareness regarding the health advantages of incorporating this root vegetable into their diets. Belonging to the Legume family, Jicama, also known as the Mexican yam bean or Mexican turnip, is a nutrient-dense root vegetable with an elongated shape, resembling a large radish. Its outer skin is light brown and papery, while the flesh boasts a crispy texture and a juicy, white interior. The flavor profile of Jicama is reminiscent of an apple, water chestnut, and a subtle sweetness. Jicama's culinary applications are versatile, as it can be consumed raw or cooked, depending on personal preference. In salads, salsas, and stir fries, Jicama adds a crunchy texture and a watery texture when eaten, making it an excellent addition to various dishes.
Cooked preparations, such as soups, further highlight its nutritional benefits, as it is rich in dietary fiber, vitamin C, and various minerals. As an immune-boosting food, Jicama is a valuable addition to a healthy diet, supporting the immune systems by stimulating white blood cells and neutralizing free radicals connected with heart diseases and cancer. Plant-based dishes and meat substitutes benefit from the nutritious properties of Jicama, making it a popular choice for those following a plant-based eating pattern. The increasing production and trade of jicama globally are expected to help in the growth of the global jicama market during the forecast period.
Increasing demand for organic jicama is the primary trend in the market growth. The Jicama market is experiencing growth due to the rising preference for the organic variant of this root vegetable, also known as the Mexican yam bean or Mexican turnip. Belonging to the legume family, jicama boasts an elongated shape, turnip-like appearance, and large radish size. Its light brown, papery outer skin gives way to white, crispy flesh with a juicy texture. Jicama's flavor profile is reminiscent of apples, water chestnuts, and a subtle sweetness. As a versatile ingredient, jicama is widely used in salads, salsas, and stir-fries, both raw and cooked, catering to various personal preferences. Its crunchy texture and watery texture make it an excellent addition to cooked preparations, such as soups, and contribute to its dietary fiber, Vitamin C, and mineral content.
Organic jicama is gaining popularity due to its nutritious value as an immune-boosting food and its role as a plant-based ingredient in healthy diets. Consumption of jicama supports immune systems and can serve as a meat substitute or complement to plant-based dishes. The cultivation of organic jicama does not involve the use of pesticides or insecticides, ensuring the absence of harmful chemical residues. Jicama's crispy texture and juicy texture make it a delightful addition to various culinary applications. Its flavor profile complements a wide range of dishes, from tangy and spicy kimchis to mild salads and savory stir fries. Jicama's versatility and nutritional benefits make it a must-have ingredient for those following a healthy diet or embracing plant-based eating. Thus, the growing demand for organic jicama is expected to help in the growth of the global jicama market during the forecast period.
The fluctuating price of jicama is a major challenge to the growth of the market. One of the challenges to the growth of the global jicama market is the fluctuating price of jicama. The prices of the product could fluctuate due to various reasons such as natural calamities, hoarding by the players, surplus production, and others. The price fluctuation of jicama can affect the end products made from jicama as well. Therefore, this fluctuation can negatively influence the growth of the market during the forecast period.
The prices of jicama fluctuate across countries such as the US, Canada, Nigeria, India, and others. As a result, the market is expected to have restrained growth during the forecast period.
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The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Asia Seeds- The company offers jicama. Also, this segment focuses on developing and selling radish seeds, cabbage seeds, pepper seeds, cucumber seeds, melon seeds, and other products
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the conventional segment will be significant during the forecast period. In this segment, the increasing instances of pesticide and insecticide residues in the products that are cultivated using conventional means will hamper the growth of the market. These residues will be passed on to the end product and can negatively influence the demand for the product. These will lead to a decrease in the demand for products containing jicama and can also create mistrust among consumers. The growing demand for the organic variant of jicama can challenge the growth of the segment during the forecast period.
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The conventional segment was valued at USD 3.07 billion in 2018. The demand for jicama is increasing due to the health benefits associated with its consumption and is expected to rise further during the forecast period. The launch of new products containing jicama as an ingredient will also increase its demand during the forecast period. The growing production, export, and import of jicama will help in the growth of the segment during the forecast period.
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APAC is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The demand for jicama is increasing in North America due to the growing awareness among consumers about the health benefits of jicama. Consumers are becoming health conscious and are demanding natural products. The import of jicama to North America is increasing, and the US is the largest importer of jicama globally. The launch of new products made using jicama is increasing in North America, particularly in the US and Canada. This will help in the growth of the market in the region during the market forecast period.
The market report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
Jicama, a root vegetable native to Mexico, has gained significant popularity in various markets worldwide. The unique texture and mild sweet taste make it an appealing choice for consumers seeking healthy and flavorful options. Jicama marketing strategies focus on highlighting its nutritional benefits, versatility, and ease of use. Marketing campaigns emphasize Jicama's nutritional profile, which includes being low in calories, rich in fiber, and a good source of vitamin C. These attributes appeal to health-conscious consumers. Additionally, Jicama's versatility as a raw vegetable or cooked ingredient is showcased in various recipes, expanding its market reach. Jicama's ease of use is another selling point. Its peelability and long shelf life make it a convenient option for consumers. Marketing efforts also focus on educating consumers on how to prepare and enjoy Jicama, increasing its appeal and accessibility. Jicama's market expansion is driven by its growing popularity in various regions, including the United States, Europe, and Asia. The vegetable's increasing availability in supermarkets and specialty stores further boosts its market presence. Jicama's marketing strategies aim to cater to the increasing demand for healthy, flavorful, and convenient food options. The vegetable's unique characteristics and versatility make it a valuable addition to various cuisines and diets.
In the vibrant culinary landscape, the market stands out as a hub for healthy and exotic vegetables. This root vegetable, known for its white color and crunchy texture, is a staple in plant-based dishes, be it vegan or vegetarian recipes. Jicama is not only natural and nutrient rich but also boasts numerous health benefits. Rich in essential vitamins, this nutritious vegetable is an immune-boosting food. It is a good source of potassium and magnesium, contributing to a balanced diet and promoting a healthy digestive system. The feeling of fullness one experiences after consuming jicama aids in weight management.
Jicama's versatility extends beyond its nutritional value. In the culinary world, it adds unique flavors and textures to various plant-based dishes. Its inclusion in ethnic and exotic cuisines, such as Mexican and Latin American, enhances the overall culinary experience. As a key ingredient, jicama brings a fresh and natural taste to various dishes. Whether it's used in salads, stir-fries, or even as a snack, jicama adds a delightful crunch and a burst of flavor. Embrace the jicama market and explore the endless possibilities it offers in your pursuit of a healthy lifestyle and balanced diet.
Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.09% |
Market growth 2024-2028 |
USD 3.3 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.32 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 40% |
Key countries |
US, Japan, Germany, France, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Asia Seeds, Asian Veggies Inc., Eurofrutta Ltd., Fine Food Specialist Ltd., Friedas Inc., GOODBYNATURE Pvt. Ltd., Green Harvest Organic Gardening Supplies, John Vena Inc., Kitazawa Seed Co., Koerner Agro Export Center Co. Ltd., La Huerta Imports, Local Seeds, Specialty Produce, Succeed Heirlooms, The Seed Collection Pty Ltd., Valli Produce Inc., Vega produce LLC, VOLCANO KIMCHI, Whitwam Organics LLC, Wiffens, and Zenxin Agri Organic Food Pte Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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