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The m-learning market share is expected to increase by USD 76.60 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 21.75%. This m-learning market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The m-learning market report also offers information on several market vendors, including Adobe Inc., Allen Interactions Inc., Aptara Inc., Articulate Global Inc., Blackboard Inc., Cisco Systems Inc., Citrix Systems Inc., CrossKnowledge, D2L Corp., Dell Technologies Inc., Docebo Inc., Leo Learning Inc, Oxagile, Saba Software Inc., Schoology Inc., Skillsoft Ltd., SumTotal Systems LLC, Upside Learning Solutions Pvt. Ltd., WizIQ Inc., and dominKnow Inc. among others. Furthermore, this report extensively covers m-learning market segmentations by end-user (higher education, corporate, and K-12) and geography (North America, APAC, Europe, South America, and Middle East and Africa).
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The flexibility of use is notably driving the m-learning market growth, although factors such as security and content issues may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the m-learning industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key M-learning Market Driver
The flexibility of use is one of the key drivers supporting the m-learning market growth. The m-learning content has a short duration, and the content is presented in modules. This avoids the monotony caused by the long duration of sessions. The small and crisp lessons will help tutors convey the learning effectively to the students. M-learning has given the flexibility to students in terms of timing and learning methods. The instructions and content can be uploaded in different formats such as videos, presentations, images, graphs, and charts. Students will have the flexibility to learn from any format, which will make learning more interactive and productive. Thus, the flexibility of use offered by m-learning solutions is expected to fuel the growth of the global m-learning market during the forecast period.
Key M-learning Market Trend
Improvements in m-learning through Big data analytics is one of the key m-learning market trends that is contributing to the market growth. In m-learning, it is very easy to track the behavior of students by collecting the login times, the time spent on a single page, and the number of times a video or a picture is viewed. This data can suggest the changes and improvements that will be required in the content and the method of teaching. A similar type of data is very hard to collect during a traditional classroom session. Big data has been an integral part of the learning process, and the introduction of m-learning has increased the use of big data analytics. They can give m-learning providers an opportunity to improve their services. The data related to the learning behavior of students can help offer customized sessions to students. It can also help tutors understand the strengths and weaknesses of a program. These factors are boosting market growth.
Key M-learning Market Challenge
Security and content issues are some of the factors hindering the m-learning market growth. The main risks faced by m-learning vendors are content fabrication, modification, interruption, interception, integrity, and privacy. Meanwhile, there are other security issues faced related to m-learning such as virus or malware attacks, denial of service, security breaches by students, and others. These security issues faced can cause problems such as the loss of confidential information, the loss of relevant content, and the improper assessment of m-learning activities. The m-learning architecture contains three tiers, the database tier, the application tier, and the client tier. Many data security issues occur at the database tier. Such data security issues can hinder the m-learning market growth during the forecast period.
This m-learning market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global m-learning market as a part of the global education market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the m-learning market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the m-learning market encompasses successful business strategies deployed by the key vendors. The m-learning market is fragmented and the vendors are deploying growth strategies such as price, quality, technology, brand identity, and distribution to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The m-learning market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the m-learning market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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34% of the market's growth will originate from APAC during the forecast period. China and India are the key markets for the m-learning market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The rising adoption of online learning methods will facilitate the m-learning market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 in 2020 significantly changed the fundamentals of the m-learning market in North America, including customer behavior, business revenues, and numerous aspects of educational operations. Therefore, the regional market witnessed positive growth in 2020, which is expected to grow further during the forecast period.
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The m-learning market share growth by the higher education segment will be significant during the forecast period. Higher education institutions have started understanding the importance of m-learning, and they are integrating their teaching methods with m-learning. Students feel that m-learning is useful as it provides them with access to educational content using their mobile devices. They get the information required at the time they need it. Mobile and Internet connectivity makes it possible for the students to access the content at a very fast rate. M-learning also gives teachers quick feedback on the course and the changes that are required to be made. These factors will drive segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the m-learning market size and actionable market insights on post COVID-19 impact on each segment.
Corporate M-learning market - The market share is expected to increase by USD 21.9 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 16.24%.
Higher Education M-learning market - The market size has the potential to grow by USD 3.44 billion during 2021-2025, and the market's growth momentum will accelerate at a CAGR of 22.46%.
m-learning Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 21.75% |
Market growth 2022-2026 |
$ 76.60 billion |
Market structure |
Fragmented |
YoY growth (%) |
20.67 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 34% |
Key consumer countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Adobe Inc., Allen Interactions Inc., Aptara Inc., Articulate Global Inc., Blackboard Inc., Cisco Systems Inc., Citrix Systems Inc., CrossKnowledge, D2L Corp., Dell Technologies Inc., Docebo Inc., Leo Learning Inc, Oxagile, Saba Software Inc., Schoology Inc., Skillsoft Ltd., SumTotal Systems LLC, Upside Learning Solutions Pvt. Ltd., WizIQ Inc., and dominKnow Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by End-user
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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