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The corporate M-learning market size is estimated to grow at a CAGR of 18.35% between 2022 and 2027 and the size of the market is forecast to increase by USD 35.04 billion. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by type (technical corporate M-learning and non-technical corporate M-learning), end-user (large organizations, small, and medium-sized enterprises), and geography (APAC, North America, Europe, Middle East and Africa, and South America). This report also includes an in-depth analysis of drivers, trends, and challenges.
Global Corporate M-Learning Market is being driven by the growing demand for skilled professionals in emerging technologies. The rising popularity of new technologies such as AI and cloud computing is driving the growth of the market. Adoption of these technologies is increasing at a considerable pace as globalization and industrialization progress. Many organizations are working to educate professionals in AI and cloud computing technologies, boosting the growth of the market. The adoption of cloud computing is growing rapidly as data traffic increases and the need for better data management increases.
The increasing implementation of AI in enterprises also requires a demand for technical training. Several companies have started introducing products to meet the demands of enterprise AI. For example, in India, IBM offers an AI-powered enterprise marketing cloud service hosted in its Chennai data center. To benefit from the increased acceptance of these technologies, market providers are developing training modules. Hence, rising demand for skilled professionals in emerging technologies is anticipated to drive the growth of the corporate mobile learning market during the forecast period.
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Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aptara Inc: The company has over 30 years of training experience and has received over 55 training awards. It serves a wide range of industries, geographies, service sectors, and specialties.
The corporate M-learning market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
APAC is estimated to contribute 32% to the growth of the global corporate M-learning market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC is one of the fastest-growing markets for corporate m-learning. Japan, South Korea, India, and China are contributing significantly to the growth of the market due to their large populations and high penetration of smartphones, tablets, and other handheld devices. There is also a growing awareness of different learning methods in these countries. Additionally, increasing internet penetration will enable m-learning providers to generate revenue from these emerging markets. In China, the market is growing due to strong growth in the manufacturing and financial sectors. China serves as a global manufacturing hub due to its low labor costs. China has one of the world's largest labor forces, but the average age of the Chinese population is rising. As the workplace becomes more automated, older workers may not have sufficient skills to take advantage of new technologies. This has increased the need for corporate m-learning solutions in China.
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The market share growth by the technical corporate M-learning segment will be significant during the forecast period. The technical corporate M-learning segment is growing due to the increasing need for technical expertise such as information technology (IT), and analytics. With process efficiency and business productivity as the ultimate goal, organizations are upskilling and transforming their workforce through professional training to align business strategy with talent management strategy. Rising spending on technical training underpins the growing demand for professional training services around the world.
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The technical corporate M-learning segment was valued at USD 8.14 billion in 2017 and continued to grow until 2021. Technical training covers the skills and expertise required to perform technical IT jobs and responsibilities in any business or organization. This is even more pronounced in emerging markets, where various studies on the skills gap make the IT skills gap and employability very clear. Businesses and enterprises constantly struggle to meet budget, performance, and human resource capacity requirements, primarily due to the increasing adoption of advanced technologies such as cloud-based services and the Internet of Things (IoT). Today's business environment has become more diverse and complex as it evolves and changes with the emergence of new types of machines, technologies, and innovative business models. This has increased the demand for technical corporate M-learning training in companies. Such increasing demand is expected to increase the demand for M-learning in technology companies and drive the growth of the market during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Integration of analytics in corporate M-learning is the primary trend in the global corporate mobile learning market. By integrating analytics into corporate M-learning, training providers can identify whether learners are benefiting from the courseware provided or need additional support. Analytics platforms provide interim oversight throughout the training process so trainers can identify gaps and take appropriate steps to address deficiencies in the learning and development process. The use of analytics is very popular among corporate learning solution providers as it can improve the overall training experience. In addition, it uses analytics to predict employee performance and deliver personalized/tailored M-learning experiences that help improve retention.
Additionally, the adoption of analytics in corporate M-learning can provide valuable insight into employee preferences and interests by analyzing the vast amount of data generated on the internet. One of the most important approaches in the field, predictive analytics, uses statistical techniques to predict learner performance based on past learning patterns. It helps companies and M-learning service providers customize courses based on a learner's previous experience and improve performance in their online training programs. This growing popularity has driven vendors in the market to focus on developing new analytical products that can be used in corporate training. Such developments will increase the demand for corporate M-learning solutions and will drive the growth of the corporate mobile learning market during the forecast period.
Data security and privacy issues are major challenges to the global corporate mobile learning market. Content support systems and learning management systems (LMS) used by companies to provide M-learning services collect large amounts of company data related to processes and products and retrieve it using analytics and machine learning techniques. This is done so that they can create personalized learning and automatically deliver content to the employees. This data provides detailed insights to help employees learn about products and processes, identify appropriate intervention phases, and receive feedback. Collected data may also include sensitive information, such as product manufacturing processes, that must be protected from possible misuse by competitors.
Problems often arise when the data is shared with third parties. Unknowing or unsuspecting employees can use weak passwords, accidentally destroy data, fall for phishing schemes, gain privileged account access, or visit unauthorized websites. Hence, data security and privacy issues are therefore posing challenges to the corporate mobile learning market and could slow down revenue growth during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Corporate M-Learning Market Customer Landscape
The market witnessed significant growth due to the increased adoption of online learning during the COVID-19 outbreak. Various countries went into partial or full lockdowns due to which universities and learning institutions were closed paving the way for M-learning, which became the primary learning platform in 2020. As a result, there was growing demand for learning methods that combine classroom-based, teacher-led training with online learning. However, the pandemic was brought under control by a massive vaccination campaign, further accelerating market growth in 2021. Several apps and platforms were also deployed to improve corporate learning. This further increased the demand for corporate M-learning solutions in 2021 and 2022. Growing trends, prevalence, and adoption of the latest technologies in existing systems boosted the growth of the market during the forecast period.
The corporate M-learning market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Corporate M-Learning Market Scope |
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Report Coverage |
Details |
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Page number |
157 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 18.35% |
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Market growth 2023-2027 |
USD 35.04 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
17.77 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 32% |
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Key countries |
US, India, Japan, UK, and Germany |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Adobe Inc., Allen Interactions Inc., Aptara Inc., Articulate Global Inc., Blackboard Inc., Citrix Systems Inc., Cornerstone OnDemand Inc., D2L Corp., EdApp, Kallidus Ltd., Koch Industries Inc., Learning Pool, Meridian Knowledge Solutions LLC, Promethean Ltd., Qstream Inc., SumTotal Systems LLC, Upside Learning Solutions Pvt. Ltd., Yarno, dominKnow Inc., and Higher Learning Technologies Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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