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The corporate m-learning market size is forecast to increase by USD 62.8 billion, at a CAGR of 24.68% between 202 and 2028. The report includes historic market data from 2018-2022. The market witnesses remarkable growth spurred by several key factors. Firstly, there's a notable reduction in employee training costs for employers, as advancements in technology streamline learning processes and make training more cost-effective. Additionally, there's a growing demand for skilled professionals in emerging technologies, driven by rapid digital transformation across industries. This demand fuels market expansion as businesses seek to fill crucial roles with qualified personnel. Moreover, the rising adoption of cloud computing solutions further propels market growth, as organizations embrace the scalability, flexibility, and cost-efficiency offered by cloud-based services. These trends underscore the dynamic nature of the market, with technological advancements, workforce demands, and strategic business decisions shaping its trajectory. As businesses adapt to these evolving dynamics, the market continues to evolve and expand, presenting opportunities for innovation, efficiency, and competitiveness. This report also includes an in-depth market growth analysis, market trends and analysis , and market forecasting of forecast and historic.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
APAC is estimated to contribute 33% to the growth of the market during the forecast period. Technavio's analysts have provided extensive insight into the market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast years.
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APAC is one of the fastest-growing markets for corporate m-learning. Japan, South Korea, India, and China are contributing significantly to the growth of the market due to their large populations and high penetration of smartphones, tablets, and other handheld devices. There is also a growing awareness of different learning methods in these countries. Additionally, increasing internet penetration will enable m-learning providers to generate revenue from these emerging markets. In China, the market is growing due to strong growth in the manufacturing and financial sectors. China serves as a global manufacturing hub due to its low labor costs. China has one of the world's largest labor forces, but the average age of the Chinese population is rising. As the workplace becomes more automated, older workers may not have sufficient skills to take advantage of new technologies. This has increased the need for these solutions in China.
The market share growth by the technical corporate M-learning segment will be significant during the forecast period. The technical corporate M-learning segment is growing due to the increasing need for technical expertise such as information technology (IT), and analytics. With process efficiency and business productivity as the ultimate goal, organizations are upskilling and transforming their workforce through professional training to align business strategy with talent management strategy. Rising spending on technical training underpins the growing demand for professional training services around the world.
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The technical corporate M-learning segment was valued at USD 9.30 billion in 2018. Technical training covers the skills and expertise required to perform technical IT jobs and responsibilities in any business or organization. This is even more pronounced in emerging markets, where various studies on the skills gap make the IT skills gap and employability very clear. Businesses and enterprises constantly struggle to meet budget, performance, and human resource capacity requirements, primarily due to the increasing adoption of advanced technologies such as cloud-based services and the Internet of Things (IoT). Today's business environment has become more diverse and complex as it evolves and changes with the emergence of new types of machines, technologies, and innovative business models. This has increased the demand for technical corporate M-learning training in companies. Such increasing demand is expected to increase the demand for M-learning in technology companies and drive the growth of the market during the forecast period.
The market is witnessing significant growth with the rise of remote workforce training and the demand for scalable learning solutions. Leveraging mobile app development and cloud-based learning platforms, M-learning integrates artificial intelligence and machine learning to deliver training and educational content effectively. From game-based learning to practical training methods, M-learning caters to workforces across various sectors, offering interactive assessments and simulation-based learning accessible via mobile devices and laptops. It revolutionizes content development with e-books and video lectures, providing flexibility for online-on-the-job training and in-class learning experiences. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic corporate m-learning market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Reduction in employee training cost for employers is the key factor driving the market. The market experiences substantial growth due to several factors that optimize training expenses for organizations. By implementing mobile learning solutions, companies eliminate the need for instructor travel and accommodation costs. Furthermore, the ease of global deployment allows organizations to utilize the same training modules across various offices, thereby minimizing expenses.
Additionally, the low variable cost of m-learning content enables employers to train employees repeatedly at no extra cost. This accessibility to learning resources enhances employee retention, reducing the need for frequent hiring and associated costs. Moreover, m-learning platforms offer interactive and engaging learning experiences through features such as online communities, forums, group projects, and 3D creative platforms. These features foster the development of essential 21st-century skills, including coding and case-based learning, ultimately increasing organizational efficiency.
Integration of analytics in corporate M-learning is the primary trend in the global market. By integrating analytics into corporate M-learning, training providers can identify whether learners are benefiting from the courseware provided or need additional support. Analytics platforms provide interim oversight throughout the training process so trainers can identify gaps and take appropriate steps to address deficiencies in the learning and development process. The use of analytics is very popular among corporate learning solution providers as it can improve the overall training experience. In addition, it uses analytics to predict employee performance and deliver personalized/tailored M-learning experiences that help improve retention.
Furthermore, the adoption of analytics in corporate M-learning can provide valuable insight into employee preferences and interests by analyzing the vast amount of data generated on the internet. One of the most important approaches in the field, predictive analytics, uses statistical techniques to predict learner performance based on past learning patterns. It helps companies and M-learning service providers customize courses based on a learner's previous experience and improve performance in their online training programs. This growing popularity has driven companies in the market to focus on developing new analytical products that can be used in corporate training. Such developments will increase the demand for corporate M-learning solutions and will drive the growth of the market during the forecast period.
Data security and privacy issues are major challenges to the global market. Content support systems and learning management systems (LMS) used by companies to provide M-learning services collect large amounts of company data related to processes and products and retrieve it using analytics and machine learning techniques. This is done so that they can create personalized learning and automatically deliver content to the employees. This data provides detailed insights to help employees learn about products and processes, identify appropriate intervention phases, and receive feedback. Collected data may also include sensitive information, such as product manufacturing processes, that must be protected from possible misuse by competitors.
Also, problems often arise when the data is shared with third parties. Unknowing or unsuspecting employees can use weak passwords, accidentally destroy data, fall for phishing schemes, gain privileged account access, or visit unauthorized websites. Hence, data security and privacy issues are therefore posing challenges to the corporate mobile learning market and could slow down revenue growth during the forecast period.
The market analysis and report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is experiencing a surge driven by artificial intelligence (AI) and machine learning (ML) technologies, facilitating personalized learning experiences across diverse sectors like healthcare and finance. With tailored courses and modules, it caters to geographical trends while addressing data security and privacy concerns. Virtual reality (VR) and augmented reality (AR) enhance adaptive learning technologies, fostering globalization and telecommuting through digital training solutions. Offering consistent training experiences, M-learning leverages high-speed mobile internet and touchscreens, replacing traditional in-person training and venue rental.
Moreover, M-learning boosts job satisfaction and reduces turnover rates with engaging content formats like gamification and simulations, supported by multimedia presentations. With portable LMS and interactive assessment, it fosters on-the-job training and addresses skill gaps in small and mid-size organizations and startups. The integration of mobile apps and software solutions promotes flexible learning and microlearning, enhancing collaborative learning platforms amid the gig economy and 5G technology advancements.
Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 24.68% |
Market Growth 2024-2028 |
USD 62.8 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
19.55 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
North America at 33% |
Key countries |
US, India, UK, Germany, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adobe Inc., Allen Interactions Inc., Aptara Inc., Articulate Global Inc., Blackboard Inc., Citrix Systems Inc., Cornerstone OnDemand Inc., D2L Inc, dominKnow Inc., EdApp, Higher Learning Technologies Corp., Kallidus Ltd., Koch Industries Inc., Learning Pool, Meridian Knowledge Solutions LLC, Promethean World Ltd., Qstream Inc., SumTotal Systems LLC, Upside Learning Solutions Pvt. Ltd., and Yarno |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, condition analysis for the market projection period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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