Enjoy complimentary customisation on priority with our Enterprise License!
The Global Male Grooming Products Market size is projected to increase by USD 35,640 million from 2022 to 2027. The market is estimated to grow at a CAGR of 8.78%. In 2017 the market size was at USD 55,837 million.
The growing demand for male grooming products is the major driving factor of the market. Although the female consumer segment is the largest end-user segment for beauty care products (BPC) globally, the male consumer segment is also experiencing significant growth. To meet the increasing demand for grooming products among men, manufacturers are focusing on launching new and innovative products. The perception of the use of grooming products among men is changing, and the growing concern for appearance and grooming among male consumers is driving the adoption of BPC products, including beard grooming products, globally. The Asia-Pacific region is expected to be the fastest-growing region for male grooming products, driven by the increasing fashion-conscious male population in the area.
The male grooming products market research report is segmented into distribution channels such as application Shave care, Hair care, Skincare, Fragrance, and Others. The shave care segment is likely in demand. The goods used to marinate and shave beards primarily fall under the category of shaving care products. These include razors, shaving lotions, brushes, oils, and other shaving kit alternatives. One of the essential instruments for a clean shave is a razor. Another factor that is as significant is the razor's blade quality.
To get additional information about the market, Buy Report
The growing number spa's and salons among consumers is notably driving the market growth, although factors such as the availability of counterfeit products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Significant Male Grooming Products Market Trends
Vendors partnering with salons and spas is an emerging trend in the men's grooming products market. The growing number of salons and spas worldwide due to low salon opening costs and a huge customer base has boosted and supported the professional men's grooming market. Consumers typically consult with salon and spa professionals about their skin types, product usage, and precautions to prevent premature skin aging, wrinkles, and acne.
With more and more salons and spas around the world, vendors like L'Oreal Paris Professional are focusing on selling their products through these salons and spas. The service professionals working in salons can recommend the products to their clients which ultimately increases the vendor's sales. Thus, the collaboration of vendors with salons and spas is one of the growing trends expected to drive the growth of the global market during the forecast period.
Major Male Grooming Products Market Challenge
The availability of counterfeit products is a major challenge impeding the market. The growing prospect of the men's men's grooming products market has a lot of counterfeit products. Fake products are made from low-quality ingredients and have various adverse effects on the health of consumers. The emergence of online shopping has increased the sales of counterfeit products as their geographic reach expanded. Customers find it difficult to distinguish between genuine and fake products because they look similar. In addition, the low price of fake products increases their demand.
The increase in the number of fakes has a negative impact on the sales and pricing strategies of genuine sellers operating in the global market. To address such challenges, global players are forced to price their products at lower prices, which reduces their profit margins. Promotional and discount campaigns by genuine sellers help attract customers and ensure their loyalty to their brands and prevent users from switching to fake products. However, such promotional activities add huge costs and further reduce the profit margins of sellers. The availability of counterfeit products may therefore pose a major challenge to the growth of the global men's grooming products market during the forecast period.
Customer Landscape
The men's grooming products market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Male Grooming Products Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the shave care segment will be significant during the forecast period. The use of sharp blades is crucial for achieving a close and smooth shave. In addition to blades, shaving accessories such as gels, creams, and foams are used to enhance the shaving experience. Applying soap to the beard prior to shaving helps to simplify the process.
For a detailed summary of the market segments BUY REPORT
The shave care segment was valued at USD 16,778 million in 2017 and continued to grow until 2021. The use of pre-shave oils can improve the glide of the razor, making it easier to trim facial hair, which is made softer by the oil. Lotions and balms after shaving are essential to complete the grooming process and to soothe the skin. For individuals who prefer to maintain their beards, beard oils provide the necessary nutrition to promote beard growth. Well-known brands such as Gillette, Beardo, Brute, Axe, and Old Spice offer beard grooming kits online. The increasing demand for grooming products to maintain and shave beards is expected to drive the growth of the segment in the global male grooming products market during the forecast period.
For further insights about regional markets,Request PDF Sample now!
APAC is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
In 2022, the leading markets in the male grooming products category in Europe were the UK, Germany, France, Spain, Italy, and Russia. The region is witnessing a rise in the demand for premium skincare products and fragrances, which has also spiked the demand for and sales of these products, thereby contributing to the growth of the male grooming products market in Europe.
The male population's growing concern about personal cleanliness and appearance in Europe is the main factor driving the industry. In keeping with this, men are spending a lot of money on grooming items since perceptions of traditional masculinity have changed due to the impact of influencers and celebrities. Additionally, the expansion of male salons across Europe is positively impacting the business. In addition, the market is expected to develop as the demand for natural, clean-label, and organic products rise during the forecast period.
In terms of revenue, Germany occupied the number one position in the male grooming products market in Europe, with the largest regional share. The UK has accounted for the second-largest regional market share, while consumers in the nation have formed one of the largest end-user segments of Western Europe in 2022. Manufacturers of grooming products have been continuously focusing on new product launches and product line extensions across different categories. The demand for premium grooming products and the focus of vendors on providing the products of niche brands on online shopping portals drive the market in the nation. Furthermore, rising health and wellness concerns are triggering the demand for natural, organic, and vegan-based grooming products, including skincare and color cosmetics. Such factors are expected to drive the growth of the male grooming products market in Europe during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Male Grooming Products Market Scope |
|
Report Coverage |
Details |
Page number |
176 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.78% |
Market growth 2023-2027 |
$ 35640.91 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.87 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 30% |
Key countries |
US, Canada, China, India, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beiersdorf Canada Inc., CHANEL Ltd., Coty Inc., Edgewell Personal Care Co., GroomingLounge.com LLC, Helios Lifestyle Pvt Ltd., Johnson and Johnson, Kao Corp., Koninklijke Philips NV, LOccitane Groupe SA, LOreal SA, MacAndrews and Forbes Inc., MALIN GOETZ, Molton Brown Ltd., Natura and Co Holding SA, Panasonic Holdings Corp., The Procter and Gamble Co., Shiseido Co. Ltd., Unilever PLC, and VI JOHN GROUP |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.