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Maternity support products are special clothes that are specifically meant to give support to a pregnant woman's stomach. The range of such support products available in the market includes support belts, belly bands, and shapewear. There are several benefits of using maternity support belts, such as reduction in back pain, relief from pelvic girdle pain (PGP), round ligament pain, and sciatica. Emerging fashion influences on maternity support products, notable advantages offered by these products, and the accessibility of user-friendly options are key aspects contributing the growth of the market.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Maternity Support Products Market. One of the major companies in the market include:
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Advin Health Care, ASOS Plc, Belly Bandit, BLANQI, CABEA LLC, Carriwell Aps, Ingrid and Isabel LLC, ITA MED Co., Its You Babe LLC, JoJo Maman Bebe Ltd., Marquee Brands, Maternity IP Holdings, Medela AG, Neotech Care Inc., Queen Bee Maternity Pty. Ltd., REH4MAT Slawomir Wronski, Reitmans Ltd, Ripe Maternity, Spanx LLC, and Times Three Clothier LLC
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Key Maternity Support Products Market Drivers
The availability of easy-to-use maternity support products is the key factor driving market growth. Maternity support products such as support belts and belly bands are easy to use while carrying out daily routines. Nowadays, such maternity support products are gaining attention among pregnant women. Vendors make sure that maternity support products can be worn easily by women, besides saving time and providing convenience to them.
Furthermore, customers demand comfortable and easy-to-operate maternity support belts that could make them feel good. Therefore, many women opt for maternity support products such as belly bands and support belts that are machine washable. Pregnant women mostly prefer Velcro closures, as they are easy to operate by the user. Thus, such factors will drive the market growth during the forecast period.
The availability of premium-quality and comfortable maternity support products is the primary trend shaping market growth. There is a growing awareness among pregnant women about the importance of using maternity-related wearables such as maternity support products. Nowadays, the priorities of expectant mothers have shifted toward the quality and comfort of maternity support wear, such as belly bands, intimate maternity shapewear, corsets, and belly support belts.
Currently, women participate in exercise routines as they have become more health-conscious and desire to stay fit even during pregnancy. Consequently, maternity support products such as belly bands and support belts that are made from breathable and stretchy fibers serve the purpose of providing an additional layer of support for free movement. Thus, such factors will drive the growth of the market during the forecast period.
Declining fertility rates is a challenge that affects market growth. Factors such as modern lifestyles, hectic work schedules, and late marriages have led to a significant decline in conception. People living in urban areas often evaluate their preparedness in terms of their financial status and disposable income before conceiving. However, low fertility rates are also attributable to the perception that children can be a source of an economic drain in the future due to the costs involved in bringing them up.
Consequently, declining birth rates worldwide are a big concern for the manufacturers of maternity support products as it could slow the industry's growth during the forecast period. Market players should consider such factors and strategize accordingly while launching any new product in the maternity support products category. Hence, these factors will impede the growth of the market during the forecast period.
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The maternity support wear segment is estimated to witness significant growth during the forecast period. In this segment, products such as belly bands and maternity support belts are considered. Such products are broadly used by pregnant women for abdominal support and to maintain a good body posture. Belly bands and maternity support belts can be used easily by expectant mothers during pregnancy and the postpartum period. Belly bands and support belts are specially designed in such a way that they can support the lower back and abdomen of a pregnant woman.
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The maternity support wear segment was the largest segment and was valued at USD 171. 42 million in 2018. Furthermore, the full prenatal cradle (a type of maternity support belt) provides extensive body support as it helps spread the weight across the back and shoulders. Market players that offer maternity support wear in the global market include Destination Maternity Corporation, Reitmans (Canada), It's You Babe, and Spanx. These factors under the maternity support wear segment will expand the growth of the global maternity support products market during the forecast period.
The Distribution Channel is segmented into two categories Online and Offline sub-segment.
North America is estimated to contribute 37% during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The influx of new market players with the rising number of product launches is the key factor driving the growth of the maternity support products market in the North American region. The high disposable income, increasing availability of premium quality products, and high brand penetration add to the growth of the market in the US.
Furthermore, consumer dependence on the Internet for product information and ongoing marketing initiatives by market players using social media platforms such as blogs, Facebook, and websites on pregnancy information influence the sales of maternity support products through e-retailing. These factors are expected to drive the growth of the market during the forecast period.
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Maternity Support Products Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2023 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.27% |
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Market growth 2024-2028 |
USD 160.87 million |
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Market structure |
Fragmented |
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YoY growth (%) |
7.14 |
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Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
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Performing market contribution |
North America at 37% |
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Key consumer countries |
US, China, Australia, Germany, and UK |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Advin Health Care, ASOS Plc, Belly Bandit, BLANQI, CABEA LLC, Carriwell Aps, Ingrid and Isabel LLC, ITA MED Co., Its You Babe LLC, JoJo Maman Bebe Ltd., Marquee Brands, Maternity IP Holdings, Medela AG, Neotech Care Inc., Queen Bee Maternity Pty. Ltd., REH4MAT Slawomir Wronski, Reitmans Ltd, Ripe Maternity, Spanx LLC, and Times Three Clothier LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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