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In addition, mustard oil is rich in monounsaturated and polyunsaturated fatty acids, making it a healthy choice for cooking. It is also used in the production of mustard dressing, vinegar, and various herbs and flavorings. In personal care applications, mustard oil is used for its therapeutic properties, including reducing fine lines, hair fall, and dandruff. Vitamin E, a powerful antioxidant, is also present in mustard oil, making it a popular ingredient in cosmetics and pharmaceuticals. The market is expected to grow significantly due to the increasing demand for these applications and the health benefits associated with mustard and its by-products.
The growing awareness among consumers about the various health benefits of consuming mustard is one of the major factors expected to drive the global market during the forecast period. Some of the most common forms of mustard that are used include mustard sauce, paste, oil, and powder. These forms are usually filled with garlic, honey, and other healthy ingredients to enhance the taste of food. Mustard is a rich source of lycopene, a powerful antioxidant. Lycopene helps lower the chances of atherosclerosis, a condition that increases the risk of cardiovascular diseases.
Also, it reduces the risk of cancer and heart diseases by reducing the negative impacts of free radicals in the body and removes carcinogens which helps suppress the growth of existing tumors. It also helps in alleviating stomach distension, flatulence, and weight loss due to the presence of capsaicin which helps curb the appetite. Hence, the various health benefits associated with consuming mustard are likely to result in the growth of the market during the forecast period.
The growing adoption of mustard sauces as a key ingredient in different dishes is one of the significant trends in the market. In recent times, mustard sauce has become a sought-after condiment that is used as an accompaniment to multiple delicacies. It has evolved from being a frequent condiment to dishes to become a key ingredient in multiple recipes. The increasing demand for mustard sauce is due to the influence of cooking shows and food programs on YouTube and the Internet and the rising prevalence of snacking culture. This has resulted in the increased shift towards savory snacks and mustard sauce is highly preferred as a dip for enhancing these snacks.
Additionally, the hectic daily schedule, lack of culinary skills, and time constraints have resulted in growing demand for packaged mustard sauces. Some mustard sauce dips include Honey Mustard Sauce by McDonalds and Honey Mustard by KFC. Hence, the increasing shift towards mustard-based forms, particularly mustard sauce as a key part of various dishes, is likely to result in market growth and trends during the forecast period.
The market is highly fragmented due to the presence of many regional as well as global companies in the market. This has resulted in unhealthy competition with regional Companies compromising on the quality of mustard products they sell, and hence opting to sell and distribute these products at lower prices.
As a result of such companies, the market is getting a bad reputation for being of low quality. Hence, the significantly fragmented structure of the market is causing unhealthy price competition which is likely to hinder the growth of the market during the forecast period.
The offline distribution channel segment generates revenue from the sales of products through hypermarkets, supermarkets, and clubhouse stores; department stores; and independent retailers. This section of the market has been witnessing a gradual decline due to the increasing preference for online shopping. However, market Companies are managing sales by expanding their stores in hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores in regional and local markets. Walmart and Target Corp are two of the largest US hypermarkets that offer a variety of mustard products. Retail players are introducing better pricing strategies and wider assortments of products and deploying attractive displays to generate strong sales and compete against online Companies. Innovative marketing schemes and a wide variety of brands to choose from are some of the benefits of the offline segment. Hence, such factors are likely to result in market growth during the forecast period.
The market share growth by the seed segment will be significant during the forecast period. Most mustard products, such as sauces and pastes, are derived from seeds by mixing them with lemon juice, vinegar, wine, or water, as well as flavors and spices. It is mostly used as a condiment for corn dogs, hot dogs, hamburgers, and sandwiches and as an ingredient in dressings, glazes, soups, mayonnaise, marinades, and barbecue sauces. Some of the largest global market players in the market include Heinz, McCormick, Conagra Brands Inc. (Conagra Brands), and Unilever.
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The seed segment was valued at USD 2.44 billion in 2018. The most popular seeds globally are Dijon seeds, made with brown or black seeds, salt, and white wine or vinegar. Several existing market players have been focusing on incorporating hybrid products, including mustard, to offer innovative products. For example, McCormick is trying to expand its US mustard products market share by offering Honey Mustard Dipping Sauce and Stone Ground Dijon. Hence, the above factors are likely to result in this segment contributing to the growth of the market during the forecast period.
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APAC is estimated to contribute 48% to the growth of the global market during the forecast period. Technavioâs analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The presence of various regional and global companies has made the APAC market highly fragmented with Japan, China, India, Vietnam, Australia, and Indonesia being the largest markets in the region. China is the largest market, with an increase in demand for sauce observed in the past few years. The rising popularity of sandwiches, pasta, salads, and frozen yogurts among youth has resulted in the demand for sauce and mayonnaise also increasing. Additionally, the expanding catering industry in China supports the consumption and sales of mustard in China as several food items use significant amounts of condiments. Additionally, in Japan and a few other countries, there is a shift towards more healthy condiments such as sauces and dressings with reduced fat and sauces and dressings with reduced salt. Hence the above factors are likely to propel the growth of the regional market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 20 market Companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market growth and forecasting report includes the adoption lifecycle of the market, covering from the innovatorâs stage to the laggardâs stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market growth analysis report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market analysis and report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
Mustard, derived from the mustard seed, plays a significant role in Indian cuisine and the global market. The major types of mustard include palm mustard, edible oil, soybean oil mustard, and mustard oil. The market in India is primarily driven by the food and beverage industry, with NCDEX being a major platform for mustard trading. Mustard seeds are rich in protein, fiber, and various beneficial compounds like erucic acid, palmitic acid, tocopherols, tocotrienols, carotene, oryzanol, squalene, thiamine, and more. These nutrients offer numerous health benefits, including improving skin health, reducing inflammation, and aiding in microbial growth. Besides food applications, mustard seeds are used in animal feed, fertilizer, pharmaceuticals, personal care, and cosmetics.
In addition, the defatted mustard cake is a byproduct of oil extraction and is used as a source of protein and fiber in animal feed. The demand for mustard and mustard oil is increasing due to consumers' preference for healthier lifestyle choices and nitrate-free alternatives. The market is expected to grow in various sectors like meat products, meatballs, ground mustard (white, black, brown), and various applications in the food industry. The market is influenced by factors like shelf life, consumer lifestyle, and health consciousness.
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Market Scope |
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Report Coverage |
Details |
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Page number |
155 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.57% |
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Market Growth 2024-2028 |
USD 2.70 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.05 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 48% |
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Key countries |
China, Nepal, Canada, US, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
DD Dev Spices Pvt Ltd, ITC Ltd., Jalaram Agriexports Ltd., Known You Seed Co. Ltd., Lhasa Karnak Herb Co., M and L FOOD Co, Manishankar Oils Private Ltd., Mansa Gold Agri Genetics Pvt. Ltd., McCormick and Co. Inc., Minn Dak Growers Ltd., Organic Products India, Roland Foods LLC, Seasons International Pvt. Ltd., Shalimar Chemical Works Pvt. Ltd, Sunnovate Worldtrade Pvt. Ltd., The Great American Spice Co., The Kraft Heinz Co., Unjha Agro Co., Vasant Masala Pvt. Ltd., and Virdhara International |
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Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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