Education Technology Market in North America 2015-2019

  • Published: May 2016
  • Pages: 65
  • SKU: IRTNTR7872

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This report analyses the education technology market in North America based on segmentation by product (hardware and software and services) and end-user (K-12 and post-secondary). The report also includes an evaluation of the top vendors in the market such as Apple, Blackboard, Microsoft, Knewton, and 2U and the challenges faced by these vendors and the market as a whole.

Market outlook of the education technology in North America

A technologically-driven education system uses information, resources, and professional development opportunities to change the traditional method of teaching. Teachers can implement such system to enhance the learning experience, involve the students in multimedia technologies and improve the transfer of knowledge using a wide range of tools like digital text, graphics, interactive presentations, and audio-visual tools.

Technavio expects the education technology market in North America to multiply at a fast pace, exceeding a CAGR of 9% during the forecast period.

Institutions are increasingly eliminating the traditional method of educating students using the textbook-and-blackboard format and are now turning toward digital platforms such as one-on-one computing to impart knowledge. One-on-one computing is an essential component of personalized learning, which has a positive influence on students in terms of their language and analytical skills. It is believed that students’ engagement with studies has increased tremendously because of this initiative.

Product segmentation of the education technology market in North America

  • Hardware
  • Software and services

The software and services segment is growing remarkably at a fast pace and holds the record of the largest revenue contributor to the education technology market in North America in 2014 with a market share of close to 60%. This segment is expected to exhibit a strong growth over the forecast period because vendors are designing and developing software solutions as per the requirements and the learning objectives of the educational institutions.

End-user segmentation of the education technology market in North America

  • K-12
  • Post-secondary

In 2014, the education technology market in North America was dominated by the post-secondary segment with a market share of nearly 54%. However, with the emergence of several online courses catering to the needs of the K-12 curriculum, the education technology market is expected to shift focus towards K-12 classes in the coming years.

Competitive landscape and key vendors

Although the education sector was one of the slowest to adopt the benefits of technology, the introduction of advanced tools and technologies customized for the sector has contributed to the YoY growth of technology penetration. Therefore, at present, the market is extremely competitive.

Top vendors in this market are

  • Apple
  • Blackboard
  • Microsoft
  • Knewton
  • 2U

Other prominent vendors included in this report are Aptara, Articulate, Discovery Communication, Echo360, Ellucian, Jenzabar, IBM, and Promethean World.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the education technology market in North America?
  • What are the key market trends impacting the growth of the education technology market in North America?
  • What are the challenges to market growth?
  • Who are the key vendors in the education technology market in North America?
  • What are the market opportunities and threats faced by the vendors in the education technology market in North America?
  • What are the key outcomes of the five forces analysis of the education technology market in North America?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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