Education Technology Market in North America 2015-2019
- Published: May 2016
- Pages: 65
- SKU: IRTNTR7872
The 2021-2025 version of this report is just being published. Buy it now and get up to $1000 worth of free customization!
This report analyses the education technology market in North America based on segmentation by product (hardware and software and services) and end-user (K-12 and post-secondary). The report also includes an evaluation of the top vendors in the market such as Apple, Blackboard, Microsoft, Knewton, and 2U and the challenges faced by these vendors and the market as a whole.
Market outlook of the education technology in North America
A technologically-driven education system uses information, resources, and professional development opportunities to change the traditional method of teaching. Teachers can implement such system to enhance the learning experience, involve the students in multimedia technologies and improve the transfer of knowledge using a wide range of tools like digital text, graphics, interactive presentations, and audio-visual tools.
Technavio expects the education technology market in North America to multiply at a fast pace, exceeding a CAGR of 9% during the forecast period.
Institutions are increasingly eliminating the traditional method of educating students using the textbook-and-blackboard format and are now turning toward digital platforms such as one-on-one computing to impart knowledge. One-on-one computing is an essential component of personalized learning, which has a positive influence on students in terms of their language and analytical skills. It is believed that students’ engagement with studies has increased tremendously because of this initiative.
Product segmentation of the education technology market in North America
- Software and services
The software and services segment is growing remarkably at a fast pace and holds the record of the largest revenue contributor to the education technology market in North America in 2014 with a market share of close to 60%. This segment is expected to exhibit a strong growth over the forecast period because vendors are designing and developing software solutions as per the requirements and the learning objectives of the educational institutions.
End-user segmentation of the education technology market in North America
In 2014, the education technology market in North America was dominated by the post-secondary segment with a market share of nearly 54%. However, with the emergence of several online courses catering to the needs of the K-12 curriculum, the education technology market is expected to shift focus towards K-12 classes in the coming years.
Competitive landscape and key vendors
Although the education sector was one of the slowest to adopt the benefits of technology, the introduction of advanced tools and technologies customized for the sector has contributed to the YoY growth of technology penetration. Therefore, at present, the market is extremely competitive.
Top vendors in this market are
Other prominent vendors included in this report are Aptara, Articulate, Discovery Communication, Echo360, Ellucian, Jenzabar, IBM, and Promethean World.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019?
- What are the key factors driving the education technology market in North America?
- What are the key market trends impacting the growth of the education technology market in North America?
- What are the challenges to market growth?
- Who are the key vendors in the education technology market in North America?
- What are the market opportunities and threats faced by the vendors in the education technology market in North America?
- What are the key outcomes of the five forces analysis of the education technology market in North America?
Technavio also offers customization on reports based on specific client requirement.
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Get your FREE sample now!
Get the report (PDF) sent to your email within minutes.
Subscribe & Save
Get lifetime access to our
Did you know?
Did you know?
Did you know?
Want to customize this report?
This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time.
Technavio's SUBSCRIPTION platform
Register for a free trial today and gain instant access to 17,000+ market research reports.