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The North America education technology market size is estimated to increase by USD 42.98 billion and grow at a CAGR of 13.37% between 2022 and 2027. The market in North America is experiencing significant growth due to the emergence of virtual schools and the adoption of mobile learning. Virtual schools offer flexible, personalized learning experiences, enabling students to access education from anywhere at any time. This trend is particularly prominent in the K-12 sector, where virtual schools provide an alternative to traditional brick-and-mortar institutions. Moreover, advancements in technology are enhancing the learning process in academic institutions. For instance, the use of artificial intelligence and machine learning algorithms is facilitating personalized learning, while virtual and augmented reality technologies are making learning more engaging and interactive.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
2U Inc.:- The company offers educational technology such as edX in-platform learning assistant, edX Xpert, and the edX ChatGPT plugin used by learners to discover career-relevant learning pathways, receive learning assistance, and get real-time support under its subsidiary edX Inc.
The education technology market in North America report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth by the business segment will be significant during the forecast period. The growth of the business segment is driven by partnerships and collaborations between educational institutions, ed-tech companies, and content developers to create significant opportunities for providers operating in the North America - educational technology market.
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The business segment shows a gradual increase in the market share of USD 19.87 billion in 2017. Partnerships and collaboration are becoming an increasingly important part of this growing ecosystem in North America. For example, in February 2022, Greenfield Community College (GCC) partnered with Upright Education to provide new technology and software development skills, including user interface (UI) and experience user design (UX). This partnership will help GCC students focus on self-employment and create a foundation for a career in technology training. These factors will drive the growth of the North America - education technology market business segment during the forecast period.
In the realm of hardware and software technology, advancements have ushered in a new virtual level of learning in classrooms, particularly benefiting visually impaired students. These innovations enhance students' educational outcomes by providing inclusive environments where tools for interpretive reading and interactive learning in multiple languages are readily accessible. The user base for such technologies continues to expand, fostering a rich vocabulary of resources that cater to diverse educational needs. Whether through specialized software aiding in interpretive reading or hardware facilitating tactile learning experiences, the integration of these technologies signifies a transformative shift in classroom learning. Educators can now customize learning experiences to match evolving preferences and foster engagement, ensuring all students, including those with disabilities, have equitable access to quality education. This synergy of technology and pedagogy underscores a promising future for inclusive and effective educational practices.
The emergence of virtual schools is the key factor driving the growth of the education technology market size in North America. Virtual schools use a variety of online tools, such as online content and digital delivery formats. Content can be presented to students in a variety of formats, including video, animation, games, and audio. In addition, virtual schools also provide synchronous interaction methods between students and teachers.
Additionally, the growth of virtual schools is supported by the availability of virtual communication tools, virtual laboratories, and simulated learning environments. Such technology providers help organizations to set up virtual classrooms. Therefore, all these factors are expected to increase virtual school adoption, thereby driving the growth of the education technology market share in North America during the forecast period.
Growing inclination toward integrating AR, VR, and artificial intelligence (AI) in smart classrooms is the primary trend in the market. The ability of AR, VR, and artificial intelligence (AI) technologies to create rich learning environments for students makes them the clearest choice for improving the overall educational experience for students and teachers. Schools across North America have begun integrating virtual reality into technical subjects, including STEM and social sciences.
Besides augmented reality and virtual reality, another important emerging technology that is attracting the attention of several players in the education sector is AI. AI is anticipated to help close the gap between students who are falling behind by paying attention to appropriate lesson plans. Therefore, the integration of these emerging technologies is expected to drive the market growth during the forecast period.
The availability of open-source learning content is a challenge that affects the growth of the market. Before the wake of the COVID-19 pandemic in 2020, universities across North America offered large-scale open online courses to supplement in-person teaching and learning. Due to the pandemic, the North American economy was directly affected. Therefore, reopening educational institutions in North America is quite difficult. This means that students from poorer families without internet access are more likely to be denied education, broadening already deep educational inequalities.
Moreover, online education needs to become more inclusive, which has led to the growth of open-source learning content. Universities and institutes offer these courses for free or charge a very minimal fee. This has increased the number of students opting for free courses or open-source learning content to upskill themselves educationally, which in turn, is anticipated to impede the growth of the market during the forecast period.
The North American market analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Market Customer Landscape
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments
Smart Education Market - Smart Education Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Germany, China, Canada, UK - Size and Forecast
Corporate Education Technology (EdTech) Market - Corporate Education Technology (EdTech) Market by Deployment, End-user and Geography - Forecast and Analysis
E-learning Market - E-learning Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, China, India, Canada, UK - Size and Forecast
The market in North America is experiencing significant growth as students transition to virtual learning environments. In classrooms, digital content such as eBooks and AR technology are enhancing learners' experiences, and improving educational outcomes for all students, including those with visual impairments. Digital tools and resources, including OrbitNote, are providing access to digital copies of textbooks and audio versions for learners with physical disabilities. Administrators are embracing e-learning platforms and digital learning tools to offer personalized learning experiences. Language learning is also benefiting from this shift, with users base expanding for digital platforms. Perplexity AI and Chatsonic AI are among the advanced technologies driving innovation in this sector. The market for digital content, including printed content alternatives, is expected to continue expanding, providing new opportunities for educational institutions and learners alike.
Moreover, in today's educational landscape, the integration of blockchain technology is revolutionizing student education outcomes by enhancing data privacy norms like FERPA, PPRA, and the General Data Protection Regulation. Innovations like AI-driven interactive learning and game-based learning are fostering student engagement across preschool, K-12, and higher education segments. Platforms such as Creative Galileo and Toondemy leverage animations, multimedia, and graphics to deliver multimedia resources for remote learning and lifelong learning. Emerging technologies like AR/VR, IoT, and interactive whiteboards are reshaping smart classroom infrastructure, supporting distance learning and virtual field trips. Companies like Class Technologies Inc, backed by Series B funding from venture capitalists and private equity investors, are driving innovative offerings in EdTech, enhancing user experience design and user interface design for online educational platforms. This dynamic ecosystem underscores the transformative impact of technology on education spending and mobile penetration, making Ed-Tech a pivotal player in shaping the future of learning.
North America Education Technology Market Scope |
|
Report Coverage |
Details |
Page number |
136 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.37% |
Market growth 2023-2027 |
USD 42.98 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
12.85 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Blackboard Inc., Chegg Inc., Coursera Inc., 2U Inc., Alphabet Inc., Instructure Holdings Inc., Microsoft Corp., Udacity Inc., ApplyBoard Inc., Think and Learn Pvt. Ltd., International Business Machines Corp., MAXHUB, PowerSchool Holdings Inc., Cornerstone OnDemand Inc., Simplilearn, Ellucian Co. LP, Skillsoft Corp., SkyPrep Inc., Promethean World Ltd., and Quizizz |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Deployment
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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