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The online smartphone and tablet games market share is expected to increase to USD 41.77 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 14.5%.
This online smartphone and tablet games market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers online smartphone and tablet games market segmentation by device (smartphone and tablet) and geography (APAC, North America, Europe, Middle East and Africa, and South America). The online smartphone and tablet games market report also offers information on several market vendors, including Com2uS Holdings Corp., CyberAgent Inc., Electronic Arts Inc., King.com Ltd., Machine Zone Inc., Melior Games Ukraine, NCSoft Corp., Netmarble Corp., NEXON America Inc., Nintendo Co. Ltd., PLR Worldwide Sales Ltd., Rovio Entertainment Corp., Sony Group Corp., Square Enix Holdings Co. Ltd., Supercell Oy, Take Two Interactive Software Inc., Tencent Holdings Ltd., The Walt Disney Co., Vivendi SE, and Warner Bros Discovery Inc. among others.
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The rise in the adoption of games among the youth is notably driving the online smartphone and tablet games market growth, although factors such as an increase in concerns related to security and privacy issues may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online smartphone and tablet games industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Online Smartphone and Tablet Games Market Driver
Key Online Smartphone and Tablet Games Market Trend
Key Online Smartphone and Tablet Games Market Challenge
This online smartphone and tablet games market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global online smartphone and tablet games market as a part of the global interactive home entertainment market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online smartphone and tablet games market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the online smartphone and tablet games market encompasses successful business strategies deployed by the key vendors. The online smartphone and tablet games market is fragmented and the vendors are deploying growth strategies such as M&A and investment in R&D to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The online smartphone and tablet games market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the online smartphone and tablet games market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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47% of the market's growth will originate from APAC during the forecast period. China, Japan, and South Korea are the key markets for online smartphone and tablet games in APAC. Market growth in this region will be faster than the growth of the market in Europe.
The expansion of the 5G network and the gradual market penetration by key vendors will facilitate the online smartphone and tablet games market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
Countries in APAC, such as China, India, and Australia, were among the most severely affected by the COVID-19 pandemic in 2020. The implementation of lockdowns led to the closure of schools and colleges, which boosted growth in the online smartphone and tablet games in APAC, as most students and the younger population were engaged in online smartphone and tablet games. Therefore, the online smartphone and tablet games market in APAC witnessed growth in 2020 and 2021. However, with the initiation of large-scale vaccination drives, schools and colleges have started to reopen. Such factors may lead to slow market growth in the region during the forecast period.
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The online smartphone and tablet games market share growth by the smartphone segment will be significant during the forecast period. Cloud computing is one of the main reasons why smartphones have become the favorite gadget of consumers. Smartphones are much easier to carry around and open favorite applications whenever the user wants, and smartphones have Wi-Fi accessibility, allowing users to access the Internet in Wi-Fi-enabled zones. The rise in smartphone use will contribute to the growth of the global online smartphone and tablet games market.
This report provides an accurate prediction of the contribution of all the segments to the growth of the online smartphone and tablet games market size and actionable market insights on the post-COVID-19 impact on each segment.
Online Smartphone and Tablet Games Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 14.5% |
Market growth 2022-2026 |
$ 41.77 billion |
Market structure |
Fragmented |
YoY growth (%) |
13.9 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 47% |
Key consumer countries |
US, China, Japan, South Korea, and Germany |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Com2uS Holdings Corp., CyberAgent Inc., Electronic Arts Inc., King.com Ltd., Machine Zone Inc., Melior Games Ukraine, NCSoft Corp., Netmarble Corp., NEXON America Inc., Nintendo Co. Ltd., PLR Worldwide Sales Ltd., Rovio Entertainment Corp., Sony Group Corp., Square Enix Holdings Co. Ltd., Supercell Oy, Take Two Interactive Software Inc., Tencent Holdings Ltd., The Walt Disney Co., Vivendi SE, and Warner Bros Discovery Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Device
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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