Packaged Turmeric-Based Beverages Market Size 2025-2029
The packaged turmeric-based beverages market size is forecast to increase by USD 155.5 million at a CAGR of 4% between 2024 and 2029.
- The market is experiencing significant growth driven by the rising awareness regarding the health benefits associated with these beverages. Turmeric, a key ingredient, is renowned for its anti-inflammatory and antioxidant properties, making it an attractive option for health-conscious consumers. Furthermore, the increasing demand for vegan and sugar-free alternatives is fueling market growth. However, the market is not without challenges. Competition from substitute products, such as herbal teas and supplements, poses a threat.
- To capitalize on opportunities and navigate challenges effectively, companies must focus on innovation, product differentiation, and targeted marketing strategies. By catering to the growing demand for vegan, sugar-free, and functional beverages, market participants can tap into this burgeoning market and establish a strong presence.
What will be the Size of the Packaged Turmeric-Based Beverages Market during the forecast period?
- The market in the United States is experiencing significant growth due to the increasing popularity of superfood beverages and the antioxidant properties of turmeric. Beverage formulation trends include plant-based alternatives, sustainable packaging, and cold-pressed juices. Turmeric lattes, golden milk, and herbal infusions are gaining traction as consumers seek functional foods and natural health supplements. Driving factors include millennial preferences for convenience, regulatory environments, and technological advances in beverage distribution. Raw material prices, inflation, and supply chain disruptions pose challenges, but innovations in flavor enhancement, organic ingredients, and electronic commerce are mitigating these issues. Sustainable packaging, natural sweeteners, and organic products are key trends in the market.
- sparkling water, ready-to-drink turmeric beverages, and anti-inflammatory drinks are gaining popularity. Joint ventures and beverage innovations are shaping the competitive landscape. Consumers are also turning to online platforms for purchasing these beverages. Curcumin, the active ingredient in turmeric, is a major focus for companies in the market. Beverage packaging and food safety regulations are critical considerations for market players. Blockchain technology is being explored for enhancing transparency and traceability in the supply chain. Overall, the market is expected to continue growing, driven by consumer demand for healthy, functional beverages.
How is this Packaged Turmeric-Based Beverages Industry segmented?
The packaged turmeric-based beverages industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
- Distribution Channel
- Offline
- Online
- Type
- Health and wellness
- Pharmaceutical sector
- Packaging
- Bottles
- Cans
- Cartons
- Pouches
- Product Type
- Turmeric tea
- Turmeric latte
- Turmeric juices
- Ready-to-drink (RTD)
- Consumer Type
- Health-Conscious Consumers
- Fitness Enthusiasts
- General Consumers
- Geography
- APAC
- Australia
- China
- India
- Japan
- North America
- US
- Canada
- Europe
- France
- Germany
- UK
- South America
- Brazil
- Middle East and Africa
- APAC
By Distribution Channel Insights
The offline segment is estimated to witness significant growth during the forecast period.
The packaged turmeric-based beverage market is witnessing significant growth due to shifting consumer preferences towards natural health remedies and functional foods. Economic slowdown has not deterred consumers from investing in their wellness, as they seek out digestive health solutions for gastrointestinal disorders and skin health. Turmeric teas, lattes, juices, and functional beverages offer antioxidant and anti-inflammatory benefits, making them popular choices for a balanced diet. Millennials, who prioritize convenience, are driving demand for plant-based alternatives, including turmeric-based beverages. Product innovation, such as nutritional blends and sparkling water infusions, caters to diverse consumer tastes. Sustainability is a key consideration, with companies focusing on raw material sustainability and sustainable packaging.
Curcumin, the active ingredient in turmeric, is a major draw for health-conscious consumers seeking immune system support and joint health benefits. E-commerce platforms and direct-to-consumer (D2C) websites have become essential distribution channels. E-commerce platforms offer convenience and global reach, while D2C websites enable brands to maintain control over brand image and messaging. The integration of blockchain technology and electronic commerce ensures transparency and security in transactions. As inflation affects raw material prices, companies must innovate to maintain profitability and meet consumer expectations.
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The Offline segment was valued at USD 417.00 million in 2019 and showed a gradual increase during the forecast period.
Regional Analysis
APAC is estimated to contribute 46% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market is witnessing significant growth due to shifting consumer preferences towards natural remedies and a balanced diet. The economic slowdown has not deterred consumers from investing in their health, with an increasing focus on gastrointestinal disorders, skin health, joint health, sleep, and immune system support. Turmeric, a key ingredient in Ayurvedic medicine and traditional diets, is gaining popularity as a natural antioxidant and anti-inflammatory agent. Customization options, such as turmeric teas, lattes, juices, and functional beverages, cater to various consumer needs. The market is witnessing product innovation, with the introduction of plant-based alternatives, sustainable packaging, and functional food and beverage offerings.
The use of blockchain technology and electronic commerce platforms enables transparency and traceability, ensuring the authenticity and quality of raw materials. The rising prices of raw materials, such as curcumin, and inflation have led to increased focus on sustainability and cost-effective production methods. The market is expected to grow further due to the increasing popularity of turmeric-based beverages in convenience stores, supermarkets, and online platforms. The health benefits of turmeric, including its role in digestive disorders, sleep, and inflammation, make it a desirable addition to a health-conscious lifestyle. Millennials, in particular, are driving the demand for convenient and functional beverages, further fueling market growth.
Market Dynamics
Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
What are the key market drivers leading to the rise in the adoption of Packaged Turmeric-Based Beverages Industry?
- Rising awareness about health benefits of turmeric-based beverages is the key driver of the market.
- Turmeric-based beverages have gained popularity due to their numerous health benefits. The primary reason for their increasing consumption is the presence of curcumin, a bioactive compound in turmeric, which boasts over 300 antioxidants. These beverages are particularly known for their anti-inflammatory properties, making them beneficial for individuals suffering from arthritis. Consumption of a standard-sized turmeric drink, containing approximately 10gm of turmeric, provides around 300mg of curcumin. This compound plays a significant role in reducing inflammation, swelling, and pain in people with osteoarthritis.
- Additionally, turmeric-based beverages may help prevent Alzheimer's disease by reducing synaptic marker loss and inhibiting the accumulation of amyloids. Thus, the health advantages of turmeric-based beverages make them an attractive choice for consumers seeking natural remedies for various health concerns.
What are the market trends shaping the Packaged Turmeric-Based Beverages Industry?
- Growing demand for vegan and sugar-free turmeric-based beverages is the upcoming market trend.
- The vegan lifestyle, characterized by the avoidance of animal products, has gained significant traction in recent years. Consumers are increasingly adopting this diet for health reasons and to support animal rights. This shift in consumer preferences positively influences the demand for plant-based alternatives, including turmeric-based beverages such as golden milk, juices, elixirs, and teas. Veganism, a lifestyle choice that favors animal welfare and environmental consciousness, is on the rise globally. Consumers are becoming more mindful of their food choices and are opting for healthier alternatives to dairy, meat, and other conventional protein sources.
- This trend is driving the growth of the turmeric-based beverages market. Consumers value the health benefits of these beverages, which are rich in antioxidants and anti-inflammatory properties. The market is expected to continue its steady expansion as more consumers embrace veganism and seek out healthier, plant-based options.
What challenges does the Packaged Turmeric-Based Beverages Industry face during its growth?
- Increase in demand for substitute products for turmeric-based beverages is a key challenge affecting the industry growth.
- The packaged turmeric-beverage market is witnessing a steady expansion in the global health and wellness sector. This growth can be attributed to the rising popularity of superfoods, including turmeric, hemp, chia, quinoa, and acai berry. Among these, turmeric-based beverages are gaining traction due to their numerous health benefits. These benefits are similar to those offered by other superfoods, such as hemp, which is a rich source of globular proteins, edestin, and albumin. Hemp-based food products are also known for their high concentration of essential fatty acids (EFAs), including omega-3 and omega-6.
- The market for packaged turmeric-based beverages is expected to grow moderately during the forecast period, driven by increasing consumer awareness and demand for natural and healthy food and beverage options.
Exclusive Customer Landscape
The packaged turmeric-based beverages market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the packaged turmeric-based beverages market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, packaged turmeric-based beverages market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Numi Inc. (United States) - The company specializes in curated turmeric beverage offerings, including the Turmeric Pineapple Elixir, Mexican Chocolate Super Blend, and Holiday Spiced Lassi, among others. These packaged products provide consumers with a convenient and delicious way to incorporate the health benefits of turmeric into their daily routines. With a focus on natural ingredients and innovative flavor combinations, the company's offerings cater to diverse palates and dietary preferences.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
- Numi Inc. (United States)
- The Turmeric Co. (United Kingdom)
- Traditional Medicinals (United States)
- Vahdam Teas Pvt. Ltd. (India)
- ORGANIC INDIA Pvt. Ltd. (India)
- Rishi Tea and Botanicals (United States)
- Bigelow Tea (United States)
- Gaia Herbs Inc. (United States)
- Buddha Teas (United States)
- Culinary Teas (United States)
- Diaspora Co. (United States)
- Heavenly Tea Inc. (United States)
- Keliffs (United States)
- Mother Dairy Fruit and Vegetable Pvt. Ltd. (India)
- SONNENTOR Krauterhandels GmbH (Austria)
- Starwest Botanicals.com Inc. (United States)
- The Lost Tea Co. (United Kingdom)
- Senso Foods Pvt Ltd. (India)
- Gujarat Cooperative Milk Marketing Federation Ltd. (India)
- BevNET.com Inc. (United States)
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Research Analyst Overview
The market has experienced significant growth in recent years, driven by increasing consumer preferences for natural health remedies and functional foods. This trend is particularly prominent among millennials, who prioritize wellness and convenience in their daily lives. Economic slowdowns have not deterred the growth of this market. In fact, during times of economic uncertainty, consumers often turn to affordable and accessible health solutions, such as turmeric-based beverages. These beverages offer a natural alternative to expensive prescription medications and provide relief from various digestive and gastrointestinal disorders. The use of raw materials, such as turmeric, in packaged beverages has gained popularity due to their numerous health benefits.
Turmeric is known for its anti-inflammatory properties, which make it an effective remedy for joint health and immune system support. Additionally, it has been used in traditional Ayurvedic medicine for centuries to promote skin health and maintain a balanced diet. Sustainability is another key factor driving the growth of the packaged turmeric-beverage market. Consumers are increasingly conscious of the environmental impact of their purchases and are seeking out sustainable packaging options. Moreover, the use of clean label and organic products has become a priority for health-conscious consumers. Product innovation is a critical aspect of this market, with companies introducing various types of turmeric-based beverages, such as teas, lattes, juices, and functional beverages.
The introduction of plant-based alternatives and sparkling water variants has further expanded the market's reach. The use of blockchain technology in the supply chain has also gained traction in the packaged turmeric-beverage market. This technology provides transparency and traceability, ensuring consumers that they are getting authentic and high-quality products. Functional beverages, including turmeric-based ones, have gained popularity as convenient and effective health solutions. These beverages can be easily purchased from various channels, such as convenience stores, supermarkets, and online platforms. The market for packaged turmeric-based beverages is expected to continue growing due to the increasing demand for natural health remedies and functional foods.
The use of sustainable packaging and raw materials, as well as product innovation, will further drive the market's growth. Additionally, the cultural heritage and wellness benefits associated with turmeric are expected to fuel consumer interest in these beverages.
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Market Scope |
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Report Coverage |
Details |
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Page number |
235 |
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Base year |
2024 |
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Historic period |
2019-2023 |
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Forecast period |
2025-2029 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4% |
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Market growth 2025-2029 |
USD 155.5 million |
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Market structure |
Fragmented |
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YoY growth 2024-2025(%) |
3.8 |
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Key countries |
US, China, Japan, Canada, India, Germany, UK, Australia, France, and Brazil |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What are the Key Data Covered in this Packaged Turmeric-Based Beverages Market Research and Growth Report?
- CAGR of the Packaged Turmeric-Based Beverages industry during the forecast period
- Detailed information on factors that will drive the growth and forecasting between 2025 and 2029
- Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
- Accurate predictions about upcoming growth and trends and changes in consumer behaviour
- Growth of the market across APAC, North America, Europe, South America, and Middle East and Africa
- Thorough analysis of the market’s competitive landscape and detailed information about companies
- Comprehensive analysis of factors that will challenge the packaged turmeric-based beverages market growth of industry companies
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